VC favored by small and medium-sized enterprises have the know-how

With the increasing of the amount of venture capital, as well as the exemplary role brought by many venture capital and private equity investment, it is becoming an important financing channel for SMEs. However, many SMEs still do not know how to get the favor of VCs. In yesterday's forum, many venture investment organization Mister Scene for the Enterprise, tells the entrepreneur obtains the investor favor the know-how.

We must trust each other sincerely

Song Wo Capital Founding partner, chairman Rofei that entrepreneurs to obtain the favor of venture capitalists, the first is to treat investors in good faith, including entrepreneurs really like their own industry, really like their own leadership team, real confidence in the future of the industry. Only in this way can we gain the trust and support of investors.

Cai Dajian, chairman of the investment Group, said frankly: "I think the investment between the two sides, is the exchange between people, we hope that entrepreneurs very sincere, rather than cover up, too whitewash." We don't care about how good business plans are, but whether they are reliable or achievable. ”

QI, vice president of IDG Capital, also said that, in addition to whether the industry itself has the investment value, the investors value the business model, technology innovation and team building. Team building is a very important factor, the team should be united, sincere and full of combat effectiveness.

The proposal is not more than 10 pages.

For the small and medium-sized enterprises for the first time to find investors lack of experience, Qi gave 5 advice: first of all, before financing their own business care. Some entrepreneurs take financing as a top priority, ignoring the day-to-day operation of the enterprise, there are a lot of problems. In fact, the business is good, is to find the basic conditions for investors to cooperate. Second, the business plan should have a page summary, followed by no more than 10 pages, the overly lengthy proposal is unattractive. In addition, entrepreneurs should learn to express themselves and be able to introduce enterprises clearly. Four, the investor's situation can be understood through the website, grasps the investor in each place to run the office, as well as the key investment domain and so on. Finally, it is recommended that entrepreneurs and investors use email for the first time, because investors are very focused on reading emails, and this communication is more effective and straightforward.

Four hot spots for VCs

If the enterprise belongs to the key industries favoured by the VCS, the chances of gaining investment will increase. According to the investment areas introduced by investors, there are probably four major investment hotspots: one is energy saving and environmental protection and new energy, the other is the Internet, the third is bio-medicine, and four are consumer services.

The reporter noted that, in addition to new energy, biomedicine and the internet, consumer services are increasingly entering the eyes of investors focus. "The service sector is one of the key investment directions," said Zhao, a partner with capital in charge. Triumph Capital Director Edify Introduction, consumer services as one of the key investment areas, he paid more attention to how to improve the flow of logistics, capital flows in the traditional areas of efficiency, how to improve the user's shopping experience, this is a hot spot in the service field.