Video game actual player many advertising value is underestimated

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A report published by CNET Science and Information Network March 23 by interpret, a market research firm, says more gamers play video games than retail figures.

Interpret's Gameasure report comes as game makers attract advertisers. Advertisers are looking for new ways to connect with young men who spend a lot of time playing games and less time watching online TV.

Michael Interpret, chief executive, said in a statement that retail numbers represent only a fraction of the players playing the game, suggesting that the game's built-in advertising deals underestimate the value of the media. The report shows that advertisers should take into account the impact of group gaming players, game rentals, second-hand game sales, and game sharing.

For example, the NPD group study showed that, as of February 3, Activision's Call of deriving 3 sold 2 million copies in the United States. According to the Gameasure report, 9 million people play the game. EA (Electronic Arts) sold the 600多万份 Madden NFL 2007 copy, but the actual number of people playing the game reached 14 million.

Last year, Microsoft bought the game's built-in advertising maker massive 200 million dollars, attracting Microsoft's main massive to be able to Ubisoft Entertainment, THQ, Take-two Interactive Software, such as the release of the game in the bulletin board, vending machine ads on the agreement. Google announced in Friday the acquisition of the game advertising company Adscape Media, it is reported that the price is 23 million dollars.

Independent game built-in advertising company Double Fusion and IGA CSM have signed an advertising agreement with major game distributors. Parks Associates said the 2005 dynamic game built-in advertising market size is 80 million U.S. dollars, by 2010 to increase to 605 million U.S. dollars.