Video tv War "Living room"

"No content and service, hardware is bullying", music video TV senior vice President Peng Gang on the stage with a microphone, while talking, walking back and forth. This is a fragment of a speech delivered by Peng Gang September 26 in "The Topdigital 2013 China Digital Marketing Conference", sponsored by Business Review 21st century and Wiseyoy. Peng Gang speech use of the PPT although very concise, verbal extreme, but his passion on stage speech, and the music of TV to shape the temperament of the same, in his own words, music video TV and traditional TV manufacturers have the most essential difference, it is in the internet thinking to do TV. This May, le Vision officially launched the video TV Super TV X60, the first to launch its own brand TV internet companies. X60 using Sharp panel, Qualcomm [micro-BO] smart chip, Foxconn and broadcast control platform partners CNTV together to build. In fact, as early as 2009, le Vision set up the TV division, and soon after, it launched its own TV box. "At that time, the hardware played an indispensable role in the entire layout of the music vision." Peng Gang said, "because we believe that in the future, in addition to the Internet spread to the family, we have to use a larger screen to carry our video content, it is our home in the consumer a portal." "Unlike traditional TV makers making money from their hardware, the logic of the TV is that, with its open cloud video platform and a large amount of copyright content, to provide rich content and application, the establishment of a new profit model, the single hardware sales profit into the" Hardware + content + Application-divided + terminal advertising "Four sources of income. Traditional TV makers, who are congenitally deficient in content and services, are not going to sit on their own, and other Internet companies are making a big splash on TV, so they decide to stay together. This September became the net television month of the Year: September 3, tcl[Weibo] and Archie [Weibo] published the name "tv+" internet television; two days later, Millet released Millet TV; September 10, Skyworth [Weibo] and Alibaba [Weibo] jointly announced that the two sides will launch a variety of internet TV. The living room revolution is unstoppable, and the living room war is just beginning. The participants in this war were the first to launch a price war: The Archie 48-inch classic version price of 2999 yuan, millet 47 inches also priced 2999 yuan, Ali Skyworth 42-inch Smart TV 1999 yuan. And X60 This is called "the planet has been the most powerful hardware monster", the price is only 6999 yuan, at the same time as the introduction of popular products S40, the price is only 1999 yuan. The third party data research organization in the Yi Kang data show, July, Le X60 and S40 respectively become 60-inch and 39-inch monthly sales champion, become the best-selling model. As a cross-border, what is the core weapon in this war, apart from the price? For quite some time in the past, Le Vision's coreThe value lies in "content copyright". Up to now, Le Video network already has 100,000 episodes TV series and more than 5,000 movies, become the industry's most complete authentic video library. But in Peng Gang's view, this is not enough to become a full condition for the TV to win the living room war. "The key to win is that the music video TV in the service differentiation advantage, that is, from the bottom of the cloud platform distribution, to the content of the building, then to the terminal equipment, and then to the application, music video TV is relying on a complete structure to serve users, enhance the user experience." Peng Gang said, "The internet is most afraid of, to the end no users to accompany you, and the true competitiveness of the music is the ultimate fans." "Peng Gang that at present, the traditional TV manufacturers have not shown the possibility of winning the living room war, but the Internet TV is not easy, on the one hand, the user's habits need to be slowly nurtured, on the other hand, the entire smart television industry is faced with the biggest difficulty, that is, need time to fully understand the regulatory layer In the development direction of Intelligent TV, realize "controllable, controllable and available".