Visit the "heavy" mode to explore the other ways of online travel

Absrtact: With the growth of consumer tourism demand, online tourism business is also a wind. A number of start-up companies have chosen to travel special sales, weekend tours, parent-child travel and other more subdivided market, trying to do lighter, more subdivision. At the same time, there are some start-up companies that try to pass

With the growth of consumer tourism demand, online tourism business is also a wind. A number of start-up companies have chosen to travel special sales, weekend tours, parent-child travel and other more subdivided market, trying to do lighter, more subdivision. At the same time, there are some start-up companies, trying to "heavy" mode, explore the other ways of online travel, destination tourism services O2O platform to visit this is one.

The tour was set up last August and was launched in April 2014. Come here. Through the acquisition of local experienced travel agencies, self-built service platform, integration of local tourism service providers, direct procurement of destination tourism resources, so as to achieve the intermediary, to provide users with more in-depth destination tourism products. At present, this tour has been in Xinjiang, Hainan Two destinations products, will soon launch a new destination in Shaanxi.

To visit the destination tourism resources to dig deep, to provide users with more distinctive tourist routes. Users can filter travel routes based on destinations, days of travel, themes, and travel patterns. In the travel destination, this tour provides hiking, photography, sightseeing, couples and other topics, to the theme through the travel routes, each line has a corresponding theme with the formation and point of time, rather than simply "get on the bus to sleep, get off camera."

Come here: "heavy" mode to do online tourism deep digging destination tourism resources

Come here, chief of operations, Zhao Ziyang, Yu, said in an interview with Phoenix technology that the destination has its own operators and product managers, and that the product manager is a local experienced tourist practitioner. The tour routes to this tour have local product manager design, more close to local characteristics, so that users can enjoy a different destination tourism.

According to Zhao Yu, the current tour of two destinations in Xinjiang and Hainan, to provide users with a great difference in service products. For Xinjiang, the tourism resources are rich, there are many untapped lines, tourists are more difficult to travel, in Xinjiang to provide full guide services, and design a hiking, photography and other theme projects. Among them, the hiking route to the tour is designed to ride across the desert, desert camping and so on. and Hainan tourism resources maturity is higher, users are more inclined to the free line, to this tour mainly and local suppliers to cooperate, design parent-child travel, couples travel and other topics. Zhao Yu revealed that in Hainan, users can be provided with photographs of couples, wedding photos services.

In the way of travel, to provide a tour with the group tour and free line, such as a variety of ways, tourism products to small groups, with group tour 6-8 Individuals, boutique small group of 2-4 people. Users can organize their friends and family into groups independently. Users can visit the site, app and Taobao shop, and so on orders.

In order to ensure the quality of travel routes, this tour introduces the travel experience division mechanism, the regular selection of travel talent experience travel routes proposed changes. At the same time, the tour will be based on user feedback and evaluation to the travel service provider rating, the elimination of substandard suppliers.

It is understood that the current trip to the Xinjiang destination of the customer price of 4000 yuan. Zhao Yu admits that the target audience for the tour is not price-sensitive users, but sensible users who are willing to pay for better travel services.

In the future development, Zhao Yu said that the future will replicate the experience of Xinjiang and Hainan, expand the Shaanxi, Yunnan, Guizhou and other new destinations.

Come here. The destination tourism resources, establish operators in the destination and design the theme lines, provide users with a more personalized service. This is the characteristics of the tour, but different tourist destinations have their own characteristics and local tourism resources suppliers, in the new destination does not fully replicate the previous experience, the need to invest in human resources and integration, for this trip to explore new destinations is not a small challenge.

In addition, the current visit to Xinjiang and Hainan Two destinations, the situation in Xinjiang and the impact of typhoons on Hainan are unstable factors, to some extent, will affect the development of this tour.