Vow to challenge Blizzard Entertainment? See how far the Chinese online gaming company is

Blizzard, the name for the game industry, few people do not know.　　But few people know why Blizzard is blizzard. Often listen to some of the domestic games big guy said, to do China's blizzard, let's be considerate of the fearless attitude of these ignorant people, they are not not able to do blizzard, if their company can only do six games in 10, and three of the series of works, and then they can comfortably sit in the original position,　　That could be called Chinese blizzard. But clearly, such things are almost impossible in the Chinese online gaming industry. A game research and development time more than half a year, investors have begun to impatient, most will put forward is not to be able to take out the semi-finished products first "public test", there are questions to say. Big companies generally stick to research and development for more than a year, but few more than two years.　　Small companies or small research and development team goals are simple, the fastest speed to target the market hot spots, and then the mainstream of the game elements of a new noun, a plausible "masterpiece" out, sold to those who do not really knowledgeable coal bosses or real estate bosses. Some say, what about VCs? China so many VCs and angel investment, they have been watching the Chinese online games Ah! Yes, but one veteran has said that VCs are never the icing on the cake.　　When you make good work, VCs will find a way to sell you a good price, when you do not, the wind is running faster than anyone-visible, in such an industrial environment, China does not say is a blizzard, even if it is 10 blizzard come, also early dead.　　Blizzard: Even in 7, 8 years ago I will develop the game to this appearance, no thing I just do not sell! That year, some of the blizzard of heavy research and development of the game due to quality problems, resulting in a huge loss, the parent company's Prestige di a few times want to sell blizzard, if the deal is successful, perhaps blizzard will be like the Black Island closed down, we will not see a few years after the "World of Warcraft."　　And Blizzard has not failed to live up to the old club, now "World of Warcraft" has become the most popular online games, the annual light in the world's authorized gold income, has made shareholders laugh close to the mouth, Blizzard's boutique strategy has become the game industry most relish the topic.　　Black Island, boutique strategy is not only blizzard, Black Island Company also left us a lot of classics. However, many domestic bosses only see the money-making effect of World of Warcraft, but do not see "Diablo", "Warcraft" and "StarCraft" behind the World of Warcraft. They often say, "World of Warcraft" Development Time is only 3 years, but they do not count "Diablo" and "Warcraft" 10, without them, how can there be today's World of Warcraft? And by virtue of their patchwork of Shanzhai "masterpiece", Dare to claim "Chinese blizzard", or "World of Warcraft 2"?　　It's ridiculous. At home, there are more than 10 years of cultural heritage of the game is not no,Unfortunately, it is not a good thing, it is Jinshan's "Swordsman Love Network Version 3", it is said that the development of 6 years, the cost of billions, after several times of the melt, but it is regrettable that players see only a comprehensive imitation of "World of Warcraft" game interface and system, disappointment than expectations.　　Admittedly, "Jian Net 3" in the production of the attitude is very serious, but ultimately subject to technology and can not create a fascinating swordsman world, perhaps Lei return, we can expect how much look "sword net 4". Another game is the perfect time and space of "smile proud of the lake Ol", this game from the 2001 in Taiwan on the line of "Smile Proud network Version", for many reasons in 2005 to stop operation, and perfect time and space decided to its makeover, after the production of the market. Officially announced in 2007, after the ChinaJoy continued to release the news, such as research and development team of hundreds of people, all kinds of original paintings, etc., originally expected to start at the end of 2010, but suddenly postponed in the early days, the reason is unknown, do not know what links out of the problem,　　However, combined with the recent news of the perfect layoffs, it is likely that the lack of funds led to the quality of the product is not ideal, the game players expect a high, hope not to repeat a "fantasy 3 masterpiece" mistakes. The last one is "Deer ding kee ol", the game is also a ill-fated, since the "Tianlong eight" has been successful, the same as Jin Yong Martial arts theme of "Deer Ding" in 2006 was swimming on the research and development agenda, and was mentioned as "main game", the player is expected. But by the year 2008, the "Deer Tripod", which was scheduled for public testing, was suddenly postponed until 2009, in order to improve the quality of the game. Waiting until the 2009 two, and announced the extension until the end of 2010, such a jump ticket in the country is more curious. Recently, the game's campaign began to increase, and played "the world's largest research and development team" and "the world's first dual engine to build" signs. But this "the most XX" and "First XX" is also the domestic game propaganda usage essay, whether the player buys is also to wait for the game actual test. According to insiders said the game will be opened on December 27, as to whether the game can be worthy of a number of jump tickets to be tested by the players.　　After all, not all the quality of the game is proportional to the jump ticket! Challenge Blizzard, which seems to be the Chinese online games industry very like to say a word. But this nature and a lot of domestic fund managers always say that they are better than Warren Buffett, as a joke is understandable, if seriously you lose. There is no way for China to get out of Buffett, but also for blizzard--why, Lang-ping professor has said very clearly, Chinese enterprises lack of some moral integrity, always holding a vote to go on the attitude, not to mention is a century brand, is not too lazy to build a brand, as long as I can make money, tube you develop is what it. This leads directly to the Chinese online games industry innovation Kinetic Energy is seriously insufficient, the game homogenization phenomenon is serious, many operation dead game repackaging, change a name also can be listed, you can expect thisHas the company become a blizzard in China? In a word, if we do not solve the domestic game industry's mentality of quick success, we may still not play their own boutique games. (Digging the shell net)