Wake up, complete by tool to social extension

Donews April 1 News For most people, getting up early is a painful thing, setting a 7-point alarm clock even if it rings 7, 8 times, to 8 may still not get up. Precisely because of this rigid demand, there are countless mobile apps around called early-function development.

However, a mobile phone alarm clock, in the end how much market? Why do users give up their own alarm clocks in their phones and choose to use a third-party software instead? How can alarm clock applications with simple tool attributes be glued to the user?

"Goddess Call you get Up" APP, online in May 2014, currently has more than 3 million users, the next day retention rate of 40%-45%, daily live to more than 100,000 people, wake up more than 20 million times, has received millions of Yuan Angel financing, is currently brewing its a round of financing.

According to Liu, the founder of the goddess, who calls you to wake up, "The Goddess Wakes you up" in the hope that the alarm clock, which has a simple tool attribute, can extend to social software, compared with the alarm clock on the phone and the many alarm clocks in the market today.

Merging social and tool attributes

Liu in business before, was paid Treasure wireless technology department head, after the founder of the Shopping guide rebate website "Amoy Powder bar." Liu aware of the natural advantage of waking socializing, the decision was made by other partners of the original founding team of Amoy powder to continue to plough this field, the Amoy powder business continued to expand and do more, and Liu himself to form a capable team, led by him to test the social field of water, began his own two of startups.

The reason why I chose to enter the social field with the alarm clock is because in the early 2014, Liu saw a news report, knowing that some colleges and universities in Beijing had set up an association to get up. "I think this is particularly interesting and covers a very wide audience." ”

After focusing on this area, Liu a deep analysis of the area, and he found that the simple tool of alarm clocks was a perfect combination of social networking.

On the one hand, as the most basic application, about 70% of mobile phone users have the habit of using the alarm clock, and will be awakened by the goddess of the function and alarm clock, so that the monotonous function of the past adds a new interest, but also realize the interaction between people and machines to change the interaction between people.

Specific functional aspects, in the "goddess" application platform, users can choose to open the vicinity of the person to wake up each other, can also be randomly matched to allow strangers to wake up, wake up can letters exchange, in addition, users can also upload the audio and video messages under the interactive.

Complete the extension of the tool to social

"In the ' Goddess call you get up ' app, as long as users contribute a video or audio will certainly be able to find some friends, the next thing is that you and that friend can continue to wake up with each other, this is a good way of breaking ice between strangers. ”

Liu that social life is a matter of attachment to something else, and that simple socializing does not exist. And for mobile social products, the ultimate touch and attract users, or better products, better experience and more use of the scene.

Liu also admits that as a "goddess call you get up" app this kind of social model, in fact, not too high threshold, almost all models can easily replicate. However, social products can only explode when they are really polished to a certain degree. "So you have to do it before someone else can read it, even if someone else replicates you," he said. ”

However, when it comes to commercialization, Liu points out that it is difficult to commercialize because socializing does not directly generate transactions, and for this reason "the Goddess wakes you up" app makes an innovative attempt to make social transactions. "In a situation where the user volume is not very large, there must be a direct transaction to commercialize." ”

Therefore, in the "Goddess call you get Up" app's commercial path, the first attempt to give gifts in kind: The user can be in the "Goddess call you get up" platform to buy gifts instead of virtual props to each other, and in order to protect the privacy of users, gifts can only be sent through the platform.

In addition to physical gifts, "the Goddess Wakes you Up" app will also try customizing ringtone services, advertising and gaming in the future. User-Customized ringtones need to be paid, while advertising and gaming require the platform to save more users before trying.

Finally, Liu revealed that, from the current number of platform users, the proportion of female users is larger, in order to more consistent with the platform positioning, but also for more social, "the goddess called you to get Up" on April 1 officially renamed "Wake Up." Finish）