Wanda Electric Shanggan O2O Live, "Teng million" stored unknown

"By 2020, Wanda will form the five business sectors of real estate, cultural tourism, finance, retailing, and electricity merchants." The first 4 plates are basically reliable, now look at the electricity quotient, done, Wanda is 5 Pillar industries. "Wang has so planned the development prospects of Wanda. So, this has been Wang high hopes, by the outside world of universal attention to the Wanda Electric business how to play?

2014 Wanda Electric Trader made a high-profile first step to landing. Wanda Group, Baidu, Tencent held a strategic cooperation signing ceremony in Shenzhen, announced the joint investment in Hong Kong to set up Wanda E-commerce Company. Wanda Electric Business plans to invest 5 billion yuan a year, Wanda Group holds 70% stake, Baidu, Tencent each holding 15% stake, while the account, payment and other aspects of cooperation.

At the beginning of the new Year, Wanda further-successful financing, for "TENG million" landing molding added a strength.

Wanda Group said that as a financial investor, two overseas investment funds, January 4, 1 billion yuan to obtain a 5% of the company's shares, which means that the establishment of the 4-month Wanda Electric business valuation will reach 20 billion. In addition, Wanda's much-watched business is expected to be fully operational in the four quarter of 2015.

According to the latest news from Wanda Group, the free WiFi has been laid out in the Plaza of Wanda Power line, and the beacon technology has been completed, and the large data center has already started construction. It is revealed that at present Wanda Electric Business is carrying out a large number of O2O attempts, such as in and Baidu map to do indoor positioning of the pilot.

Unique "Electric Business"

Why does Wanda have to be an electric dealer? The reason is simple, Wanda's main business is real estate, especially commercial real estate. Commercial real estate is more complex than residential development, follow-up service is very critical, good commercial real estate, must do a good job of follow-up services to merchants, otherwise the income is unsustainable. In the context of the rapid development of E-commerce, Wanda is facing the common problems faced by all commercial real estate, that is gradually reduced to the electrical business of the physical fitting room, the commercial real estate of the merchant's expectations and satisfaction is difficult to achieve, commercial real estate itself and the contradictions between merchants often occur. Wanda is the electric dealer, it is to change this situation.

Wanda Commercial Real Estate has a trump card, that is, the business network throughout the country and the attendant flow of huge people, but also a core objective is to serve their own businesses. Based on this trump card and this purpose, Wanda Electric business model is unique.

Talking about doing "electric business", has long been commonplace consumers will think of the first time is to sell goods online, but Wanda to do is not the traditional routine of the electric business platform, but the service in Wanda's own system platform, is a "online diversion + offline consumption" of the experimental plot. In simpler terms, Wanda Baidu and Tencent, using the two already have the flow, lbs and social relations advantages for their own plate to provide O2O services, and Baidu and Tencent involved in the use of Wanda in the shops and businesses in the resources, more smoothly let their services into the offline.

Billion European network founder, senior O2O analyst Huang in the "China production by News" reporter interviewed, said: "Although Wanda Electric business name is called Electric dealer, but in doing the work of O2O." Wanda Line has strong enough assets, online electric business platform can fully activate offline assets for offline services, to make up for the deficiencies under the line. So can not be compared with Ali, Beijing-east and other traditional electric dealers. ”

Unlike the Internet in the traditional sense of the electrical quotient, O2O and based on the O2O model, in addition to goods, more emphasis on services, for internet companies, large O2O platform is the disadvantage of landing at the lower end of the service capacity, because in addition to providing a platform to solve the business, or Consumer-to-consumer communication, Based on the service of the business process is more critical, O2O to provide not only cold express, but also the internet has been advocating the social, really into the offline.

Wang once said, "When Wanda is strong enough, or if we invest in a bank, we can have the bank and US issue a unified card." I made a request to the electric company, now it is necessary to ponder the innovation of a more convenient, faster, more useful card ", the cards in the National Wanda Plaza, hotels, resorts and even purchase can be universal, consumption and discounts, points, lottery, value-added services, etc., which in itself is a big business. In a few years, Wanda will have nearly 200家万 Plaza, more than 100 hotels, 8-10 resorts, billions of passengers a year, these consumers are our customers, such a card can be sent hundreds of millions of cards, this is a huge resource and advantages.

Wang said "one card" once formed, not only can standardize the current Wanda's own settlement system, can also form a capital deposit, a card to Form 10 dollars of money precipitation, for Wanda, 100 million is 1 billion of the capital, not to mention the formation of this card based on the other consumption of profit distribution can make Wanda earn a pot full. Visible, based on Wanda Plaza's own advantages and resources, O2O is indeed Wanda Electric business on the choice.

Life service O2O In the final analysis is three things, that is, consumers to book or buy what services, where consumers consume these services, consumers how to pay for services. Therefore, the core of O2O business is the online platform, merchant and payment system. In which, Wanda actually does not occupy any advantage, because Wanda is not only the lack of online platform and payment system of the unique technology and user groups, more serious is that the business is not Wanda unique, Internet enterprises can fully and the merchant alone, but the docking cost is higher, such as the United States and the public comment on such a model , in the O2O field of life service, the cost of business docking is equal to the O2O logistics cost of selling products, therefore, reducing the cost and increasing the docking efficiency will be the key to the transformation and upgrade of O2O mode in the future.

Therefore, Wanda must read his own "Electric Business classics", we must use their good cooperative relations with many merchants, quickly become the service provider to cooperate with merchants, put this kind of "dirty live dirty" next, let the Internet enterprise taste both when the platform and reduce the cost of sweetness, quickly improve their competitiveness.

The unknowns of "millions"

In the field of electric O2O, Baidu and Tencent have been suffering from no trump card available, together Wanda, can be said to be in the holding regiment sniper Ali.

The former Wanda has been set up since May 2012, and the senior executives have undergone many adjustments, including the on-line WAN Wui Network, and its CEO has not made public appearances. The public voice involving Wanda's business affairs was Wang personally by Wanda Group chairman. Toss for a long time, despite the strong offline resources of the retail, real estate tycoon Wanda Group's electric business strategy is tepid, no improvement.

Then look at Baidu since 2007 into the electric business, Baidu, le cool days, Philharmonic live, Yao Point 100 ... This one after another brief "electric business child paper" has died out. Baidu has put words within three years to defeat Taobao, but it is helpless to go on the repeated war repeatedly defeated, repeatedly defeated the electric business road. Look back to the road of Tencent Electric, experienced from the construction of Consumer-to-consumer platform, to invest in, acquire a number of vertical electric dealers, and then completely let go of the electric business platform from the power to transfer to the alliance of the process, but ultimately it is difficult to become a DA.

Can "heads" unite to a "Zhuge Liang"?

Wanda in the country has nearly Bai Jiawan Plaza, 2010 years after the opening of 15 of the speed of stores, China's department store chain industry's top five. Under the line flow for Wanda, really "that is not a thing", how to this huge line of traffic into the line, and then become, will be "heads" the focus of the electrical business. Baidu as a search for large data tycoon, for the flow of electricity, while a strong internet technology and operating team to build a large electric business platform, and then with Tencent, the social big data tycoon, the user viscous strong, with a large number of user data and traffic, but also has micro-letter, micro-payment such artifacts, to the future "heads" The electric business guides the user, the flow, opens the related access port, the Wanda electricity merchant seems to condense each kind of strength in a, the irresistible force.

Therefore, Wanda's biggest value lies in the cooperation with Baidu, Tencent, Wanda's data will be extended from the offline basic data to online shopping social data, so that the future of Wanda's own data will be called a massive, and has a certain strategic value.

Huang also told the China News Reporter: "Wanda has the opportunity to create the largest O2O platform, the combination of strong online resources, the line under the square of the strong connector, as well as in line with the shopping preferences of young people of large-scale integrated shopping plaza business trends, all for the development of Wanda Electric business has laid a foundation. ”

Shopping data as the core and with the relevant social data, can effectively analyze the individual users of a product's real purchasing power and demand, the purchase data analysis of the user's purchasing power will be the future business precision marketing important weapon. If Wanda can form a large data system based on the shopping data of Wanda Line, with online shopping data as reference, social and search data, it can make accurate prediction to the user's purchase behavior, and improve the consumption precision and transformation of the whole business system.

The desired pattern is good, but the problem is with it. Wanda Electric business investment is huge, this cost only to enhance the system within the small scale efficiency of business behavior, whether successful and then become a business model? If it is not possible to accurately define its model, then how can we make an accurate valuation from the commercial point of view of the Wanda? Now the capital market has initially given a 20 billion yuan valuation, but from the point of view of business itself, the future Wanda electric business can really reach the market value of 20 billion, is still unknown.