Wang Dan and the internet

Wang Shi on the internet to say such a thing: if you are eliminated in the competition, the elimination of you is not the Internet itself, but you do not pay attention to the Internet or even accept. Is that you don't think of the Internet as a tool to combine the Internet with your industry. In the end, you will find that the elimination of you is not someone else, is your peers, those who accept the internet companies. This is the latest in a small event organised by the innovation Workshop, Wang Dan and nine start-up CEO dialogues. In fact, there is no very understanding, but also basically the internet and the traditional big talk, but also quite interesting.

"Financial World" dedicated to do a heavy article, when Wang Shi met the internet thinking, there are 3 of words I am quite impressed.

1, in the face of the internet, big guy Wang Dan performance is very low-key, very humble, even in the traditional big guy is the most low-key one.

Wang Shi: For the internet and mobile Internet, Vanke and I are amateurs. You and the Vanke team can also feel in the process, they will perform very hard. But you are not good to show your impatience, after all, this brand is quite famous.

That is true. But it does not mean that traditional industries are going to disappear or be eliminated.

2, the elimination of you is not the Internet, but you do not accept the Internet.

Wang Shi: I personally think it is still a sentiment, because everyone is talking about the Internet, mobile internet how to do. This situation reminds me of the first wave of Internet fever. At that time Zhang Chaoyang they came back to start, the traditional industry has been very alarmed, but we soon found that there are bubbles, dashed back to normal. Steady, and now a new round of upsurge, apparently there are still bubbles. In particular, the paper media, seems to have been the old, including Millet mobile phone to the traditional industry impact, in fact, not so serious. Of course, this is my layman's opinion. I still think that the elimination of you is not the Internet, but you do not accept the Internet, is that you do not regard the Internet as a tool and your industry combined. The final elimination of you or your peers, they accept the internet, the Internet with their own things to do together, eliminated you.

This is my basic view. It is not said that the millet to eliminate Vanke, or Tencent to eliminate Vanke, but there may be internet companies to buy Vanke. After all, the market capitalisation is there-if it's really interested in you.

Real-estate companies now have multiples of 6 to 7 times times earnings. In other words, if you have the money to privatize it, this is the best time. The average company is listed 10 times to 12 times times the price/earnings ratio, and finally after a good market response, to 15 times times, 18 times times is possible. But in any case, traditional industries are barely forty or fifty times times as likely, and internet companies can do 1000 times, 2000 times times more than multiples. In this case, it is possible to buy you, but buy you are not to replace you, but it is to the ground.

If the capital forces have abandoned your industry, you can only hope that the virtual industry will be the first to choose you. If you are the best in the industry, the result is two things, the worst one is Dell in the real estate world. Millet (do real estate) have to look for work? This is the worst case. If you can combine the virtual and offline, do your marketing, after-sales service, the result is not necessarily. So it can't be replaced. Moreover, if the Internet tools and means are combined with you to provide more value-added services to consumers and to provide better management efficiency, it may be the opposite, not to be replaced, but to be a duck in the world. This is my basic judgment on the current Internet and mobile Internet.

3, Wang Shi's reminder: Do not take means for the purpose. This sentence is very ready, also very sharply.

Wang Shi: The problem of the Chinese people is that they often take means as their purpose. For example, you say you want to be big, in fact, the size is the result, not the purpose, but the result as a goal, often deformed. What do you mean, maybe I made the industry third, very good, why do you want to be the boss? If you only want to be the boss, will be deformed, and you are deformed, even if the boss, may soon from the boss position down, because you take the result as an end.

Like now, Vanke's sales were 170.9 billion yuan last year, the real estate industry's second and third with Vanke also poor, a more than 160 billion yuan, a more than 130 billion yuan. This year the two targets are all set at 240 billion yuan, but Vanke set is 200 billion yuan. For most people's idea, Vanke also has to set a 250 billion yuan bar, can not let people to more than go. If I have self-confidence point, you set 240 billion yuan, how I also get 270 billion yuan bar, also can't get too close. But Vanke still set a 200 billion yuan sales target. How many goals have you set so that you can really reach them? We know that the situation has changed somewhat this year and the situation is very delicate. You want to keep the position of eldest brother, set 270 billion yuan, first you deformation, the boss is the purpose? You have to make it a goal and it will be bad.