Warcraft handover triggered 15 days of vacuum games manufacturers launched 5 million players scramble
Source: Internet
Author: User
KeywordsWarcraft World of Warcraft online games industry players online
Every reporter Nings strong from Beijing June 7, 2009, has been operating in China for nearly 5 years of "World of Warcraft" will usher in the day of the stop. It is worth noting that, in "World of Warcraft" in the early morning of 7th, after the shutdown of all the servers, the number of 5 million of Warcraft players in at least half a month in the game can play the state-a round of "Warcraft" players launched the 15th battle is about to be staged. For 5 million Warcraft players are known, in the "World of Warcraft" June 7 stop on the eve of the arrival of the day, NetEase has been from the hands of nine city to get all the data of World of Warcraft. May 31, nine city issued a notice, for the first time on the "World of Warcraft" easy to make a clear statement, said nine city operation of "World of Warcraft" will be on June 7, 2009 0 o'clock in the morning to terminate service, players point card money return work will be launched on June 7. On the same day, NetEase said, NetEase "World of Warcraft" server will all adopt new equipment, NetEase and Blizzard both plans to open in late June the first batch of servers, and in a few weeks to open all other servers. This means that the number of 5 million of Warcraft players in at least half a month in the game can not play the state. For this empty file, the other online game manufacturers began to seize the market. Recently, Jinshan Software announced, "Swordsman Love Network Edition" (hereinafter referred to as "sword Net 3") will start on June 10 million players "limit seal test", invite millions of players to participate in testing, the player can apply for Test qualification experience game on June 5. Jinshan This large-scale put number, coincides with "World of Warcraft" data handover, the intention to seize the vacuum period is obvious. Earlier, the Blue Port online chairman and CEO Wang Feng announced the company's 2009 strategic layout, its three network games "to the destination", "Journey to the World" and "mercenary" will occupy the market share. In addition, the giant game of Shi Yuzhu is also looking for "journey" successor, Sohu Zhang and tour CEO Wang Tao is considering "Tianlong eight" follow-up products, and Grand Chen long ago to "eternal tower" affixed to the "Korean version of Warcraft" label. In fact, the grand advance of the "Eternal Tower", is in order to win the game screen effect of the higher requirements of Warcraft players, and will be in the second quarter of this year to market Jinshan "sword nets 3" is also a strong contender for Warcraft players. "A person in the online games industry for many years told the Daily Economic news reporter," World of Warcraft disappeared 15 days, will be the other online competition for the most intense 15 days. A new round of PK is about to launch the "World of Warcraft" of the main will bring to the game industry what kind of change? Yesterday, Analysys International network game analyst Chao in the daily economic news, said that the "World of Warcraft" in the short term will not appear to the overall market environment has a big impact, but 2009 for the Chinese online game market is very special, but also make the industry full of uncertainties. "As World of Warcraft has a gap in China, 2009 for Chinese online gaming companies and foreign manufacturersis an opportunity, in addition to the "Eternal Tower", "Jian Net 3", Overseas game manufacturers EA and Blizzard's "StarCraft II" will also be landing in the Chinese market. "Chao said. At the same time, for just signed "Warcraft" NetEase, the latest earnings figures may not be too good. "From the current point of view, NetEase needs to buy nine city hand card, and compensation for downtime costs." In addition, according to the agreement with Blizzard, it is necessary to put in a large number of the latest server structure, early cost imaginable. "Chao said. Analysts believe that the nine cities in the loss of "Warcraft" will usher in the transition period, this period of time is difficult to regain the market share before the launch of the "Eternal Tower", may gradually open up and the gap between competitors; Tencent by virtue of "Dungeons and Warriors" and a variety of successful products, will stabilize the current position; due to NetEase "World of Warcraft" will be officially completed in the 4 quarter of commercial operations, plus "Tianlong eight" stable income, the top three position will not be too much change. But the analyst said, "NetEase can rely on" World of Warcraft "in the year catch-up Shanda, Tencent, now bad forecast. "In the first quarter of 2009, the quarterly survey of China's Internet market, published by Analysys International," the data show that the first quarter of 2009, China's online gaming market revenue reached 5.514 billion yuan, the chain growth of 8.3%. In the last quarter, nine city market share slipped, the fourth place to the position of Sohu to swim. Chao said, this is mainly because of the nine city "Wrath of the Lich King," the approval of the delay, resulting in the player online enthusiasm decline, and Sohu tour by virtue of "Tianlong eight", the user formed a continuous growth. Domestic game pattern, has been to a rapidly changing situation. Industry observation: Platform into the development trend of online games every reporter Nings strong from Beijing "Warcraft Storm" dust settled, NetEase hand "Dahua West Tour", "World of Warcraft" and "StarCraft 2" and several sections of the masterpiece, across the independent research and Development and deputy two major longitudinal areas, has become the broadest operating platform for online games. Multi-party analysis also believes that the advantages of the portal network and many years of successful operation experience is the important reason for NetEase to win. Platform is the new trend of the development of the online games industry in recent years, it refers to a manufacturer or a number of manufacturers to combine their own resources for a product service. Compared to the traditional mode of operation, platform coordination and unified the various forces, it can form a strong resultant force, so as to achieve maximum efficiency. At the beginning of 2009, Jinshan and Grand joint operation "Swordsman World", "sword Net 2", after the grand again and blue Port online, thousand oak interaction, the world and other manufacturers signed a joint operation agreement. With the launch of this series of joint operations, Jinshan and other independent research and development capabilities of the manufacturers to start to the development platform for online games, Shanda and other manufacturers to the online gaming Operation platform transformation, platform gradually into the mainstream. In fact, this "World of Warcraft" easy to master also with a strong platform features, the operation of the platform and NetEase, although not comparable to, but its conspiracy agent "Swordsman Love Network Edition" of the Act also throughRevealing the idea of leveraging Jinshan research and development platform to make up for loss. This newspaper has previously reported that nine city president Xiaowei before visiting Jinshan in Zhuhai's West Hill Habitat Development Studio. Industry insiders generally believe that the Xiaowei and Jinshan Chairman and CEO seeking Baijun dialogue, mainly talk with Jinshan this year, the weight of the online game products "Swordsman Love Network version three" cooperation program. Analysts predict that the aftermath of the "Warcraft Storm", the net game manufacturers will set off a more large-scale competition frenzy, and the final decision or victory of the products rely on the platform strength.
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