Web Game Marketing mode sharing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

2007 The modern significance of the web game began to sprout, suddenly as a night spring breeze, thousand tree million Pear Blossom, the web game began to swell, the 2009 web game accounted for the overall game market 3.3%, the market size of 860 million yuan, the 2008 growth of 91.1%. The number of web games from the end of 2008 to 263, grew to the end of 2009 of the 516, speed far beyond the MMORPG game.

Compared with large client games, web games have a short development cycle, users easy to get started, the benefits of fast food and other characteristics. The lower technology threshold prompted a large number of manufacturers to enter, with the intervention of manufacturers, capital began to pay close attention to this area, the first to obtain large-scale financing of the 51WAN, is currently reported to be the second round of the Sequoia's financing, although 51WAN did not positively acknowledge the news. But enough to show that the web game has become the capital of competition for the Red Sea.

The beginning of the Web game began in the early 2008, the era of profit can start to shift due to homogenization, competition and other issues into bottlenecks. Sina Science and technology, the data showed that the current web game market threshold has been significantly improved, such as production costs increased at least twice times, promotion costs at least 5 times times. Web game marketing model has shifted from "advertising-intensive" to "knowledge-intensive", want to make products stand out in the Red Sea, the need for good enterprise to promote executive power, fine tillage and agents.

1, find the target group, give full attention to the preheating before the test. Major game categories of the site is often the game target users often log on to the site. In the game before the service, we can according to the characteristics of their own game features to find the game news selling point, compose a large number of soft text and match the game exquisite screen, in order to achieve the effect of preheating. And as long as the game selling point, a variety of media sites will often be its content for free to place their own site important position, in order to increase the readability of users content, this is a mutually beneficial cooperation.

2, give full attention to the industry evaluation team Power, open the hype. Birds of a feather flock together, professional assessment and player groups, they must be surrounded by a large number of game enthusiasts. Game developers can launch a large number of professional players into the game, please professional team and senior players to write game evaluation, recommended in various media. In the evaluation at the same time, will also be a large number of senior players to the friends, as long as the game quality, it will be broadcast in the form of Word-of-mouth.

3, the choice has the strength, has the experience accumulation, has the brand Network Advertisement Alliance to carry on the long-term cooperation. Advertising nature is an indispensable part of the game to promote the advertising of web games suitable for the delivery of a lot of media, such as large-scale web game portal 265G, 17173-page channel, large-scale similar to the literature such as Jinjiang station. But at present, most of the web game companies are emerging companies, or the lack of professional promotion of talent and the promotion of cost accounting management system, and the current web game to promote the main force of the Network Advertising Alliance can not be ignored an outsourcing promotion channels. Advertising Alliance will use its own advantages, the use of pop-up (window fee), CPM (display pay), CPC (click to pay), the CPA (behavior pay), CPS (sales Pay) and other forms of advertising, the spread of advertising to various large and medium-sized sites, Thus the instant for the web game's open clothing to bring a large number of people flow and high exposure. With the refinement and precise positioning of the game ads, a good advertising alliance, has not only limited to the game to bring traffic and registration stage, but the establishment of their own internal database system, through the positioning of the customer game crowd to create network advertising materials, choose the right site, page, advertising mode, etc. to carry out the network ads , it also establishes the user's effect analysis, cost analysis and later user behavior tracking analysis. Thus the all-round service for the game manufacturer. For example, the domestic well-known Hangzhou Yi Special Advertising Alliance, after more than seven years of efforts, the company has now become an Internet marketing solution provider, covering more than more than 300 million visitors per day, with more than 40,000 members of the Web site, to become the country's leading network advertising Alliance, the Alliance has for the blood three, martial arts hero, business tycoon , siege, Rivers and lakes legends and other dozens of game manufacturers to promote cooperation. The choice of professional internet advertising and network marketing solution provider is very important, they can help manufacturers will be product development and operation of integrated, through a wide range of user feedback (developers) and product targeted publicity (users) to maximize product advantage.

4, to strive for the well-known media channels of transport cooperation. Flame, a company's ability is big, also cannot operate the game alone, because of various factors limit, the scope of operation will be limited. At present, the Web game has entered the era of intermodal transport, the pursuit of joint operation of partners, is the main way to break through this limitation, "take the long to make up their own short" both sides can use their resources and advantages for the operation of the game more comprehensive efforts. At present, QQ, BAIDU, SINA, Thunder and other large media have launched a transport platform, as long as the game quality, play has characteristics, good profitability, these platforms are also welcome to cooperate. A large number of intermodal transport can fully expose their own product brand, enhance visibility, get good profits.

5, the game activity hype, people push people mode. When the web game is on the market, it often appears that the player is constantly losing, so what is it to keep the old players and attract new players? You can plan a series of game-related activities, such as voting or recommending user contests, although the method is not old and new, but it has always been a way to retain and attract players, repeatedly try undefeated. As long as the player's needs are constantly presented with new activity patterns, the player will recommend their friends to join the game. The way people push people's marketing is also a low-cost, highly targeted activity.

6, maintain the frequency of web game updates. Because the cycle of the web game is very short, so that constantly update the copy of the game, fighting play. Only by maintaining the characteristics of the Web game players can continue to attract players to enter.

Of course, there are many other ways to promote marketing, I hope we have a lot of research and common discussion. This article by the www.ete.cn webmaster feeds!