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Hochang, vice president of Oak Interactive Group

"Sadie Network News" A few days ago, Sadie Network reporter for the web game industry, interviewed the Hochang, vice president of the Oak Interactive Group, he talked about, the current Chinese web game industry is still in the bloom of the situation, hundreds of products, hundreds of companies flocked to the chaos of the Bureau in a mixed concern. Hi is, the industry attention, the influx of talent, capital will promote the industry to grow faster; worry is there will be a lot of martyrs, because Eric reported that the web game now only 3% of the online industry share, that is, less than 900 million, this number obviously can not support so many teams and companies.

Reporter: In fact, the current web game is also very numerous, such as Shanda, Giants, Tencent and so on, thousand oak and these sites compared to their own characteristics of the place? What is your user base roughly?

Hochang: Oak Interactive Group has a mop net, Renren and other entertainment interactive portals and communication entertainment platform, which is the biggest advantage of the Thousand oak game. A total of 150 million registered users and 850 million of the daily page views, for excellent web games to provide enough target users and development space. At the same time, as the domestic early entry into the webgame industry enterprises, in the promotion and operation of accumulated a lot of valuable experience, which is also the cornerstone of the continuous development of oak game.

Reporter: The company develops and operates the product to have how many, respectively? What is the most popular game in the near future? How much is the active user of the game?

Hochang: At present, the Thousand oak game is operating the webgame has seven, "The Heavenly Book Yarn" is the performance is more outstanding one product. This product was officially launched in 08, the players and the industry have a very good reputation, the basic sweep of the 08 and early 09 all the relevant awards. I want to be the top of the spectrum of Third-party data to evaluate its performance.

Reporter: Thousand oak in the webpage game aspect is the early start, please talk about the current domestic homepage game industry current situation is how?

Hochang: The current Chinese web game industry is still in the bloom of the situation, hundreds of products, hundreds of companies flocked to the Chaos Bureau among the mixed worry. Hi, the industry has the attention degree, thus has the talented person, the fund comes in, the profession will have the high speed growth; The worry is certainly will have many martyrs, because the report says the webpage game now only 3% swims the industry share, namely less than 900 million, this number obviously cannot feed so many teams and the company.

This is a bit like the beginning of the game industry, we see the opportunity to swarmed, finally the fittest, big waves scouring the sand. We still hope that many new entrants into the industry's team and companies, the first good analysis of the situation, find the entry point, cautious, not too impulsive.

Reporter: In November last year, the company officially announced the "v Plan" for web games, which uses 500 million funds to support the small and medium-sized web game research and development team and acquisition agent products. What kind of environment did you think of proposing such a plan?

Hochang: As we all know, thousand oak in April 08 got a large financing, next to catch up with the 2008 financial crisis, a lot of relatively small companies and research and development teams have a broken capital chain. In this case, the thousand Oak put forward to "help everyone together for the winter", hoping to work with more webgame research and development enterprises, we work together to tide over the difficulties.

At present, the V project has a number of partners from Shanghai, Tianjin, Shaanxi and other countries, the information on cooperation we will be announced in succession.

Reporter: Although the webpage game is more and more popular, but because of the huge number, also often causes the work good and bad, many works are lack of innovation. What internal and external conditions do you think web games need to improve quality and attract more users?

Hochang: First, innovation and quality are two indicators. According to barrel theory, the quality is the bucket of the short board, product quality determines the user retention. How to improve product quality This topic, I think every online game practitioners can say a lot of methods, whether it is a comprehensive internal evaluation system, or rigorous research and development operation process, which are external causes. and whether the quality problem is enough attention, is the key to solve this problem, that is, we often say "user-centered."

Reporter: Thousand oak has always been committed to the development of web games, the future will not change this direction of development?

Hochang: In the short term, the Web game is our core development direction. We have become China's largest web game development operators, the future direction of development or to be based on this.

Reporter: What is the key to the development of the future?

Hochang: Intensive cultivation, further consolidating the existing advantages, further expand the user base, further enhance the impact of the Oak Interactive group across the industry.