Wedding Photography in the mobile internet age innovation and development

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This is a year of fast-growing mobile internet and a year in which smartphones are in a state of crisis. The opening of the 4G era and the prominence of mobile terminals will inject tremendous energy into the development of mobile Internet, and the 2014 mobile Internet industry will bring unprecedented leaps. So, for the traditional wedding photography industry, should also change its appearance?

What is mobile Internet? It refers to the Internet's technology, platform, business model and application and mobile communication technology combined and practice of the general term. Its business model mainly includes: mobile social, mobile advertising, mobile games, mobile TV, mobile electronic reading, mobile positioning services, mobile search, mobile content, mobile payment, mobile E-commerce.

Mobile Social

As a platform for the digital survival of customers, combined with wedding photography, the new Sunrise industry and wedding wedding dress, wedding services, weddings, wedding car rental, jewelry and other related industries, will form a huge business opportunities in this era.

The best products to develop in the mobile Internet domain are micro-letters. Even some insiders say: "The father of the micro-letter Zhangxiaolong for the mobile age of the Earth Observer, not to say whether it makes sense." And look at Tencent's data, domestic and foreign micro-letter month active users up to 271.9 million. There is no doubt that micro-mail has become a way to subvert traditional social mobile internet.

And when I open the micro-letter, search micro-letter public number, also can see a lot of wedding photography service number. Enterprises have gradually begun to use this social platform to open the micro-credit marketing model for the enterprise, so that a new generation of generations, the experience of personalized users, improve user activity and stickiness.

Mobile ads

Through the mobile phone and other intelligent device terminals can form a diversified marketing. Wedding photography industry insiders know that the traditional marketing advertising both time-consuming and energy consumption and it will take a long time to produce a certain effect.

We can see that when companies design a beautiful display map through professionals, and then pay to print thousands or even tens of thousands of leaflets, and then ask people to go to the street to another pedestrian. We can see that just a small leaflet on the need for so many processes, the effect of it? Needless to say, we are all passers-by, and we all throw out leaflets.

And the bus stop, electronic billboards on the large advertising effect is what? From the author's own point of view, unless it is really idle, will go to glance at those pictures and texts, usually will take out their mobile phone to see what new news or information. If the company can make a mobile ad to show the beautiful advertising map on the mobile phone, for example, micro-blog, micro-letter, or enterprise app, and so on, and at any time to push some wedding tips, wedding notes, wedding promotions, we can not leave the phone every day, intelligent equipment, The students are likely to become potential customers of the enterprise.

There are also the roadshow, the big events, not to mention. Some people just go shopping when they see the beautiful photo albums, will not be careful to consider. Those big events are all just thinking of going to see the fun, or harvesting some prizes. Insiders understand that wedding photography, is a content for the king of the industry, must have photographers, makeup artist, exquisite photo albums as a support. It's hard to attract consumers if it's just some activity. And when the enterprise in mobile terminals to establish their own marketing model to achieve the company's own app, will have a big change. First of all, the mobile phone propaganda users will not just see in the activities, on the bus, in the free time, at home, open the mobile phone can be seen, forming a kind of pocket marketing. Second, interact with users, and in the app will be micro-bo, micro-letter integration, forming user stickiness.

Mobile games

Perhaps wedding photographers will find it strange that wedding photography has something to do with mobile games. As we all know, mobile terminals are becoming more and more advanced, and today's smartphones are much better than those of previous years. Believe that before long, mobile device terminals will occur some revolutionary qualitative changes, bringing the user experience of the jump: enhance the game tactile feedback technology, so that the game's algorithm become more precise and accurate. It can be foreseen that mobile gaming as a killer profit model of mobile internet will undoubtedly set off a new change in the business model of mobile Internet. People who watch entertainment show that many programs, when it starts to fire up, will soon have its corresponding app game, such as "The Strongest Brain", "where is dad to go" and so on. I also see that friends often on the bus, after a meal rest, before bedtime to open the phone to play games easy entertainment.

If wedding photography also borrows this pattern, I think will receive unexpected effect. The establishment of their own app, embedded with wedding photography knowledge or corporate culture content of the entertainment games, so that enterprises just play in the process of the invisible between the intangible firmly remember the brand, remember the enterprise products, but also to interact with the user at any time, For example, if the user clearance and achieve how many points there are coupons or exquisite small gifts.

Mobile TV

Mobile TV, but also similar to mobile video. Wedding photography, how to better show its culture, I think the video is more suitable. A short video, that is dynamic and adds to the charm of fashion. From now on, Mobile TV will become the new favorite of fashion people. Handheld TV users mainly focus on the active attempt to new things, personalized needs of the younger groups, and such groups in the future will gradually expand. In the future, only professional technicians will use the PC for development, management and other affairs. Other food, clothing, living and life problems will be solved by mobile terminals. And if people open mobile phones in the enterprise app can be seen in the exquisite video promo, is absolutely visual and auditory beauty of the enjoyment. Both for the user to save time costs, but also for the enterprise to create a good reputation.

Mobile positioning Service

With the increasing popularity of portable electronic products, people's mobility is increasing, the demand for location information is increasing, the demand for mobile positioning service will increase rapidly. And from the photographic industry, the company put its own app layout, the enterprise culture embedded in the app, and the photographer's exquisite works in the app for display, once the user to the wedding photography business interest, can be positioned through the location of the user into the store. Whether it is for enterprises or users, are very efficient and convenient, to achieve the enterprise and users to win.

Mobile search

On the PC side, we all know that Baidu is doing a search engine is doing a great job, it is the world's largest Chinese search engine. In the mobile internet age, mobile phone search will also become the development of mobile Internet booster, its integration of search concepts, intelligent search, semantic Internet and other concepts, integrated a variety of search methods, can provide a broader range of vertical and horizontal search experience, pay more attention to enhance the user experience.

And for wedding photography in this industry, we can imagine that when the company's visibility, brand awareness reached a certain level, this search method for those who have the strength to broaden the marketing road is very helpful. The younger generation of generations, the pursuit of a more stylish, more personalized life experience, of course, the requirements of wedding photography will be higher. Today's young people, whether shopping, eating, travel will not be the same as before the single way, buy clothes directly on the internet to solve the easy, eat to open the phone "Amoy Point" point a takeaway can be sent home, travel directly open tick-tock taxi soon There are taxi drivers come over. That is to be taken for granted, marriage, wedding photography will not be willing to go before the same wedding shop to choose, ask, arrange for time, but hope to use the power of today's technology to deal with efficiency.

Mobile Content

In the mobile internet era, mobile content sharing services have become the glue of customers: Mobile images, audio, video sharing is considered to be an important application of the future mobile phone business. For the wedding photography industry, it is a content for the king of the industry, it is mainly to beautiful wedding photos, wedding photography, and other services to show customers. As mentioned above, the traditional wedding photography industry in the process of gradual development, but is extremely cumbersome. We all know that the smart phones we use are supported by apps on the phone. Then if the wedding photography industry can also belong to the enterprise own should be applied, whether will receive unexpected effect?

I tried to search the Internet wedding photography app, through Baidu Search can be seen, there are many enterprises in the industry to do the app, and in addition to one of them, others are several years ago, open the page can see dozens of cases of cooperation. So, are these apps really a key factor in the business and user perspective to take advantage of mobile content? I opened a wedding photography app, browse it detailed introduction. It is divided into 5 major modules: Commodity details browsing, product display, activity information browsing, sharing interaction, enterprise information browsing. Obviously, it doesn't hold the key point.

One of the key, as wedding photography app, first of all must have a beautiful wedding photo album to show the user, can make the user to the enterprise goodwill, and interested in products, rather than just a row of cold digital quotes. The key second, no member management, can not effectively form the user stickiness. If a customer has taken a wedding photo in a bridal photography shop, the bridal photography shop immediately handles her electronic membership card and offers a membership offer, which is likely to be the case when she takes a baby photo or shoots a wedding souvenir photo for her parents. The key third, no entertainment information, as a business app, if you can embed information services in the app, such as entertainment news, news, weather, and so on, and embedded in the corporate culture, so that users feel more intimate at the same time let users remember the brand.

Of course, the author of the discussion may not be exhaustive, as the enterprise should consider also far more than these, and not just make the app after the rest of the peace of mind, customers still need business intentions of business and maintenance, in order to make wedding photography enterprises in the mobile Internet era effectively winning.

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