What a good product manager should be

Since the internet has been out of several great God-level products, products behind the product manager was red, a time product manager has become a lot of industry practitioners to pursue the goal, everyone expects one day can also make a very cow products, this effect led to a lot of just graduated from the school younger sister, think product manager is the most promising. However, the reality is not the case, many of the company's product managers can only be a UE designer or project follow-up, many product managers speak of demand to, and logically, but let design products, planning for the future, even when facing the market, it is feeble. I've worked with a few companies, and I've seen a lot of product managers who know very little about market demand, business needs, user needs, and industry needs, except for the UE interface, which makes people feel stupid. So many of the company's product managers are only UE designers, and should not be called product managers, and the real product manager should have the following four conditions.

Know the industry very well

To learn more about the industry, at least years the time, and read more than a large, can clearly understand the current situation of the industry, as well as the future trends, but also familiar with the industry's current product forms and business models, such as in the mobile internet industry, at least to the industry's history of development, the current situation, and the possibility of future opportunities to understand, this is the appearance, in addition to appearances, but also have inside, is to unfading, that is, as industry practitioners, at least to understand the industry practitioners. For example, the author once was a two-dimensional code app product director, doing industry research took two months, during a large number of articles, at least the industry history, the status quo, the future trends, technical aspects of the article have read several times, and on both domestic and foreign, the advantages and disadvantages of similar companies, they have been established for how long, Their founders were born and so on, their promotion methods and so on, research a thoroughly, of course, the end of the investigation is the author became an industry expert, wrote a lot of industry articles, more than n the site reproduced, and even learned the things and those who study these areas of the doctor can speak to, so that when others ask when can answer, Of course, there are many experts in this industry, they are also very understanding of the industry, at least in the latter part of my microblog and those who are engaged in the conversation, can say the other side, these are the industry's understanding.

Know the user very well

Often meet some product managers say that users need, but ask how many users you have contacted, how many market research they have done, what they are all about, how they think about it, that many product managers are speechless, the real understanding of users, not their own assumptions, is really contact users, and users chat, In fact, a company most understand the user should be customer service, why is the customer, because customer service often chat with users, the needs of users should be very understanding, and some understand the needs of users is sales, because these people are under the line to face the user, so that the real product manager has done at least sales, or to do the passenger clothing, or often in various forums, bar, question and answer products of the Netizen, the author was once a seven-level answer to Baidu question, answered thousands of industry problems, after that, let me understand the user's problem is very deep, so wrote a post to spread millions of pages, but also by many Taobao shopkeepers as a tutorial, I think this is the real understanding of users. Here, we borrow the topic of renting app, you have at least rented a house, when the tenant, and the user's psychology is very understanding, the author had a few days to see dozens of sets of houses, the final satisfaction of only two or three sets, and received hundreds of rental telephone, of course, most of the intermediary, after the process, Found is an industrial chain, including homeowners, intermediaries, tenants, cleaning, broadband, freight, and so many links, if you do a point for the beginning of the expansion to the face, it is also open a great market.

Be very knowledgeable about the market

Speaking of the market, it may also be business, in many companies, business and market is actually a department, a lot of product design does not consider these needs, the design of products out to let business or market to promote, the results of the market and business to look at the dumbfounded, there is no propaganda language and materials, no business model, had to launch the demand, request technical changes, Add interface, connect development, result meeting all day, discuss demand, a few months out, gold promotion time has passed more than half, let business and market promotion and cooperation more difficult, and a lot of product manager design product external propaganda language, is to let the business and market to write, in fact these are product managers should think ahead well, At least when it comes to product design, there are many product managers to design the propaganda language, only they can read, or stand on their own point of view, such as many domestic mobile phone manufacturers in the publicity, always told the user, our phone is a few cores, how many pixels, how many millimeters thick, Such a professional term is mostly in the product manager's mouth, but the user, do not understand, in this respect, Apple's copy is the best, these are worthy of many product managers to think and learn. Therefore, a good product manager should also know the market and business, at least you have done market or business.

Be very knowledgeable about the product itself

Finally, when it comes to the product itself, if the previous several points of comparison macro, the last one is microscopic, and product-related, that is the product of technology development and product itself now, the future direction of development, said the technology at least we should and technical students more exchanges, Let the technical students also understand the product introduction, so that more can inspire the development of the technical staff passion. At the same time, as a product manager, individuals should make a long-term plan for the product, which includes the initial, medium and late development and changes. such as a product at the beginning to have the core functions, security, cheat, data statistics, product updates and many other functions, because security has not been considered thoughtful, resulting in a lot of data by competitors to crawl, but also a significant loss, in this little letter to do very well, the author has intercepted the history of micro-letter link, as a menu, Just start to find it can be used, and later found that it can not be used, the original of their most of these links to do the expiration process, this also prevents the data is malicious crawling risk. In fact, is the function of products, many product managers although the design of products, but let it say that the product function, is really very difficult to do a thing, such as the main core functions of products, auxiliary functions, these should be familiar with, said up a good and sound. This is the future development trend of products, many products in the design of the time is not for the sake of the future, do not do a good product structure, so that the more developed after the development, had to constantly modify, and finally, the product like a Sibuxiang, the future of the product including Membership system, upgrade system, update system, profit system, new function interface, data export and so on. So products must be very understanding of products, or do not do product managers, excellent product manager said products must be logical clear, classification clear, accurate description.

So, a good product manager should be what kind of, at least do a variety of jobs, a variety of jobs, at least from the macro understanding of industry trends, from the micro understanding of users and products, can see opportunities, seize the opportunity of the leader, and the moment can remain sober, not confused.