What does Chinese mobile phone do to conquer the world?

These two days, the most discussed topic in China's mobile phone field is that the millet sales surpassed Samsung, Lenovo accidentally killed the Koreans, and the domestic two manufacturers in the end who sell more, but can not be conclusive. Because of the traditional culture, so that two brands of fans to join the war, they have said, in their own streets can only see their idols, but also accused each other: walking will only stare at others crotch ...

Research organization Canalys first release data, the second quarter of Millet's smartphone shipments of 15 million units, an increase of 240%, occupy the Chinese market share of 14%, the first to surpass Samsung, the third to fifth place is, Lenovo, cool and Huawei, and Lenovo's latest earnings, Lenovo's market share in China reached 12.5% in the second quarter of 2014, citing statistics agency IDC, which, in an attempt to show the authenticity of the data, said modestly that Lenovo's smartphone sales exceeded PC sales for the first time, a milestone. Two groups of data released after the Netizen ridicule: Lenovo's status rose relatively quickly, only 1 weeks of time, from the three into the eldest, congratulations.

In fact, we do not need to question the integrity of foreign data research institutions, their data is basically accurate, authoritative, and sometimes directly affect the position of an enterprise on Wall Street. But often because of statistical logic, category, time period and other factors, give different data, such as this may be confusing the millet sales and delivery of the concept, the former is sold to end consumers, and the latter is only shipped to the channel business, from the existing mode of view, these two data is larger. Perhaps, to discuss Lenovo vs Millet who is the first will not have results, but we can be sure that the domestic mobile phone is in full rise, at least, from sales, "China Mobile phone threat" is set up.

The author thinks that the Chinese industry should pay more attention to domestic mobile phone back to the true logic behind the throne, as well as thinking how to let millet, Lenovo do not become a night-blooming, even if only to become a rose is also a very big progress, more wonderful situation is, the hot strike to do a bigger point: rush out of Asia, to the world.

Return to the throne, resisting will be first.

The modern science and technology map shows that the technology center of gravity in the United States, and the focus of consumption in China, more precisely, the European and American led the technology trend, creating a large number of beautiful products; For this, a well-known foreign media before 2012 often ridiculed Apple: if not conquer China, jobs will never mention what changed the world. In fact, the Chinese market can not be opened, there is no qualification to discuss market share, not to expect any accumulation of capital. That's why Samsung and Cook's apples, will be so attached to the Chinese market, and it turns out that in this market, there are always people have so much money, there are so many people have no money, so, high-end iphone5s tyrants gold, and some people can not remember the name of Samsung low-end mobile phones, are able to sell very well in China.

Return to the throne of the domestic market, for foreign brands, call the invaders; for domestic manufacturers, called "Resisting must first," if even Lei's aunt will go to buy IPhone6, Chinese mobile phones do not mention anything out of the world, and once occupied domestic, the goal of conquering the world also completed more than 30%.

Although there are some controversies in the figures, the Chinese market is already an indisputable fact that domestic brands have reached the top. At the very least, from the sales view is also the case, and compared to the previous years, the author's biggest feeling is that the presence of domestic mobile phone brands more and more strong, there are always a few nights, Chinese consumers will not be able to grab the "millet" phone and annoyed , more and more people began to feel that holding the "Huawei Glory" is also a very glorious thing ... In addition to the changes in brand influence, China's brand in the domestic distribution channels are increasingly proficient, operator subsidy channels and network marketing offensive also play a good wind, and, compared with Apple, Samsung and other foreign brands, millet, Huawei in and channel business negotiations, even please translate the money saved. Of course, more importantly, as the industrial chain is becoming more and more sound, China's mobile phones have basically entered the "No technology threshold" phase, we can almost find a full set of Apple, Samsung mobile phone components: Four nuclear, six core everything, 3.5 inches, 4 inches, 5.5 inches, arbitrarily enlarge, Camera casually the whole 5MP and 8MP are like to play, in short, in addition to Apple's retain screen sliding touch, China's smart machine hardware qi, coupled with the price has unparalleled advantages, sales naturally climbing, and the entire intelligent hardware field is in the innovation bottleneck, Also gave domestic brands the best opportunity to attack.

Rush out of Asia, Chinese mobile phones can not be too "cheap"

Looking back on China's mobile phone market, domestic brands to the summit also goes back 10 years ago, at that time, some state-owned enterprises can also be divided into the house, now the reverse hit the summit even more Hard-won, but the author reminded that the domestic manufacturers are not to put the money to deposit the bank, we need to hold the victory, and the best defense is offensive, hit abroad, Let us children ask: what's the meaning for your sister?

About going out of the country, rushing out of Asia's ideas, some of the forefront of Chinese mobile phone companies have begun to layout in the past two years, and with Millet, Huawei and other world mobile phone power of the rise, 2014 is known as: Chinese mobile phones to the world's first year. Not long ago, the official online millet India, announced the launch of the Indian version of Millet 3, in addition, the red Meter mobile phone 1S and red meter note also appeared in the Millet India official website, ready to sell a game, it is said that millet fever culture is in the middle of Indian youth transmission, they will not rob Millet, and depressed one months do not change underwear, as, Millet ran to Taiwan to engage in snapping up activities, do not know whether to go abroad? If not, I can only put HTC to the domestic brand, how to say all earn! And early in the millet, Huawei, ZTE has pioneered the exploration of overseas markets, in 2013 Yu to launch a shocking world of mobile phones in the UK, although the London press conference did not come up with "beyond the iphone" of the big signs, and did not use boiling water mobile phone performance, but foreign media have said that Huawei P6 and Apple IPhone5, Samsung Galaxy S4 experience is similar to a very good mobile phone; In addition, Huawei and ZTE have done the killing of Apple, Samsung's home, ZTE and the Houston Rockets signed a partnership to promote their products in the U.S. market, and just last month, Huawei announced to enter the South Korea, To the Samsung Lair.

Domestic mobile phones, overseas to explore the achievements of the people are gratified, but too dependent on the price of the means, the total inevitably makes people feel uncomfortable. Looking at the number of mobile phones out of the country, the most common thing is "too cheap": Millet 3 in India selling price of 13999 rupees, about 1450 yuan, cheaper than the domestic about 50 yuan, to know, millet in the country, in Taiwan, the biggest charm is ultra-high price; Huawei is the same, they have and Samsung, Apple similar experience, the price is less than 40% of others, as for, to open up the Korean market, the media used the title is "Glory 6 cheap landing in Korea market." Through the price war, although can quickly expand the market, but the negative impact is far-reaching, more frightening is to lead to the vicious circle of the industrial chain: no profits, there is no investment in research and development, which leads to low brand value, and then have to lower prices ... The author thinks, the domestic handset needs to change the thought urgently, does not have the profit to do the basic, the sales, the revenue, the market share all is the cloud. In fact, the Chinese mobile phone to really rush out of Asia, into the world, must not only rely on "cheap", but think how to reverse the impression of Chinese brands abroad, but also in technology, patents and achievements. Now, the most promising are undoubtedly Huawei and Lenovo, the former is a good telecommunications equipment business, has a certain brand influence, it is said that more than 60 million of the British population, every 10 people, 3 have contact with Huawei Terminal products, and Ren is one of the few important long-term investment in science and technology entrepreneurs, Their research and development cost this year is 4.9 billion U.S. dollars, and Ericsson Flat; Lenovo in the international fame is to benefit from the acquisition of IBM and Motorola factories, these two big acquisitions, not only a reputation plus, there are real patent benefits, now the top of the domestic mobile phone, it is bound to think hard, how to more dignified to the world, at least, Don't always let people obsess over intellectual property issues.

Left to the Chinese brand, a more ambitious topic is how to coexist in the ecological circle and international brands, from this point of view, we can not always make cheap, this too affect the mood of the big guys.

Entertainment, sales just chicken ribs?

Return to the throne, dominate the domestic market ... These words sensational and charm, but as mentioned above, we need to think about, how to avoid millet, Lenovo became the fate of the blooming, in the prosperity behind, the Chinese mobile phone field is hidden in a layer of murder. This kind of horror taste, let the author associate the 2007 before and after the fortress flourishing, and after the rapid withering.

At that time, the function of hardware innovation into the bottleneck, the cottage machine is to take this superior, not only to meet the basic needs of consumers, but also cheap, so that some migrant workers can also enjoy the "Phoenix legend" of The Voice, what is more, the mobile phone installed Sphygmomanometer, razor and other applications. At the time of the most popular fake machine, domestic experts even put forward the "moto die too rigorous" bullshit assertion, but the real truth is that Europe and the United States have begun the next generation of technology research and development, since the iphone-led intelligence corps poured into China, the cottage machine without resistance, immediately disappeared. Now think about it, we just made a windfall in the development gap. History is strikingly similar, now the hardware innovation of smartphones is basically stagnant, the domestic handset technology enters the threshold stage, can expand the market with the price, but knows, Apple, Samsung, Google these giants may be devoting themselves to the research and development of new technology, once the revolution succeeds, I can only take following tactics, then think again, We have to chatter about millet or Lenovo, who is N0.1, will not feel blush and ridiculous it? (Sci-fi Galaxy Constantine/Wen)