What else can we see from Vibe Z besides the high match?

For a long time, despite the high sales, Lenovo mobile phones in the minds of the Chinese people is always the best choice for the big brands, until November 28, 2013 Vibe Z officially released, the situation has finally changed. Gaotong 800 processor, high-resolution large screen, high pixel camera, new ROM system, double Carditone, cash, contract package 0 yuan purchase, 3399 yuan bare metal price ... No matter what other domestic handset manufacturers do not have, this year almost all the words used to describe the flagship smartphone in the Vibe Z is reflected in the incisively and vividly. But it is clear that Lenovo's "ambition" extends far beyond the reach of the high-end smartphone market, and it is not a good idea to make a breakthrough in the future, but the Old Firm's renewed youthful dynamism in the mobile-Internet era is truly hopeful. So, in the configuration behind the surface, Lenovo mobile phone exactly what kind of abacus? Transformation: Lenovo-style internet marketing as if the spring breeze, thousand trees million pear blossom. Use this verse to describe this year domestic smartphone market appeared one after another high terminal brand is appropriate, VIBE, Nubia, Honor, Iuni ... Behind these tall English words is a successful "sub-brand + internet Marketing" New model. Even if the traditional channels have great advantages such as Lenovo, the new era of mobile interconnection must be changed. Changes from Vibe Z's marketing approach began to focus on the presentation. In the past, Lenovo launched a new mobile phone process is nothing more than a grand enough to hold a grand conference, the traditional channels ready sufficient supply to start selling, nothing more. VIBE Z first began to test the water network pre-sale, that is, before the formal sale of products, there is a period of time of the network sales, during this period, users can grab the form of Z-code to obtain the priority of the purchase of products, and then through the online online interactive way to open sales. This kind of marketing model is easy for people to think of millet naturally, to this, Lenovo high-level is not taboo, you hear the most words from their mouth is: "Lenovo has the ability to learn and innovate." Imitation is not shameful, whether in the "imitation of learning, learning innovation" is a company's hard strength is directly reflected. Compared to millet, Lenovo-style internet marketing has its own unique advantages. Lenovo Vice President Feng Jue recently received TechWeb interview said, Lenovo Mobile's advantage lies in: "One is to have the Internet operation mode, the second is with the operator deep cooperation, and then there is spot sales." Specifically to Vibe Z this phone, we will get from the operator of a certain set of packages 0 yuan purchase, after this machine has two kinds of selling law, one is according to our retail price of the bare metal to buy, the second is according to the operation of the agreed package price, in accordance with this prepaid a part of the bill, the mobile phone 0 yuan to "Relying on strong offline channels, coupled with the gradual opening of online channels, Lenovo-style internet marketing in the foreseeable future or can be Lenovo mobile phone to a new height." Fan: Strengthen the club operation "The boss is busy" Feng Jue recently picked up anotherA new title: Le Powder Club director, compared to Lenovo vice president, Midh China business general manager such a high name, Feng Jue now hope that people can be cordial to call him "Feng director." Mr Feng, the newly appointed director, soon gave his fans a hand at the Vibe Z-tasting: Dozens of fans were free to receive a vibe Z phone worth 3399 yuan. So many, indicates Lenovo for their "fan group" further attention. Lenovo has no shortage of products, no shortage of quality, media attention, no lack of loyal users, but only these are not enough. What Lenovo lacks is the spiritual leader in the minds of consumers. The spiritual leader should have a fairly forward-looking, youboy appeal, and an opportunity for a few layers of the mirror. Lenovo internal not lack of "Godfather class" characters, but also to grow up as spiritual leader of the potential figures. At that time, the lack of a suitable time, a suitable person to stand up to do fan marketing; At this time, the time has finally come, Feng Jue become the right person. From Vibe Z currently known a series of online activities is not difficult to see, Lenovo is gradually strengthening the "Le Powder Club" concept, only to join the club, become "le powder", have the opportunity to enjoy more concessions, more privileges. In such an organized club mode of operation, gathered in Lenovo mobile phone under the "Le Powder" will have a higher viscosity and loyalty, which for Lenovo, is obviously a good thing to rush. Brand: Rejuvenation transmission positive energy and in recent years compared to the recent emergence of Internet handset manufacturers, founded in 1984, Lenovo Group can count as the ashes of the class. When the wave of industrial upheaval, slow response, decision-making is not decisive is a common problem of old manufacturers at home and abroad, Nokia, Motorola, BlackBerry, Sony Ericsson, these former big guys have unfortunately become the mobile internet era of the most typical example, fortunately, Lenovo has not become one of them. From the introduction of music phone smartphone, to the establishment of the Midh division, Lenovo Mobile phone has not stopped the pace of exploration, although the process is not smooth, but with the "to take the benefit of" the success of the strategy, Lenovo mobile phone still in the domestic and even the international market has laid a position. Into the 2013, reflected in the establishment of 30 years of Lenovo body is a notable feature is more youthful brand style, this is particularly reflected in Lenovo for their mobile phone products selected star marketing strategy: NBA active star Kobe Bryant become Lenovo smartphone in China and Southeast Asia region spokesperson, Fast male Nien also for vibe Z Smartphone's online promotion helps a lot. And some manufacturers "attractive eye-catching" strategy is different, Lenovo mobile phone in the value of star visibility, but also more value the temperament of these people, and this temperament and Lenovo mobile phone brand itself want to pass the positive energy of the same: the old man seriously injured but never say defeat Kobe Bryant, The same is true of Nien, who missed the Fast man championship but still smiled. To sum up, VIBE Z for Lenovo Mobile phone overall strategic deployment of the importance of self-evident, through this product, Lenovo tried to use network marketing new modelTo open up another vast unknown market, to further expand its market map. Off-the-shelf, destined to this product has won the starting line, but in the network, fans, star marketing these three aspects, the old Lenovo is still only recruits, and continuous "learning innovation ability" will become its catch up, and then climb the peak of the begotten.