What is the future of love and marriage under Big data?

Recently with love four years of girlfriend intermittent quarrel, as the mental not full of low age performance, I am angry sex on the ground of a marriage website. However, when I really click on the Web page, see such as painless Ads General page design (that the most rotten vulgar powder), and the full screen of the head of my smirk, echoing a voice: hey, shut it, this is not a decent person to the ground.

This is certainly not a marriage website's fault, but is contrary to my heart to "seek bosom friend" elegant imagination. To be honest, I didn't mean to be tired of searching in the mass of heterosexual data-especially when the data were mostly "cargo", "Home", "Travel" "reading", "movie", "Enterprising", "cheerful" ... If you're like me, the idea that lovers can understand each other as much as possible is the cornerstone of the same roof, and don't believe that "mediocrity is the only answer", then when you see these cheap labels, you get into some kind of desperation--it costs a lot of money to know someone, and I'm not interested in the process.

So, I feel unworthy to girlfriend, one side began to ponder, the future professional data mining technology, can the cost to a minimum?

Farewell to Lies

First of all, in my opinion, if you want to maintain a lasting relationship, labeling itself is a very good filter, I believe that the two "Chinese Medicine powder" or two "anti-Chinese Medicine" together can be removed from a lot of meaningless arguments, in a sense, the values are similar in fact by a specific "label"- or the "compatibility" of the specific "memes" that invade the brain.

But as one of the most widely produced lies in human history, you always have to be alert to the way a person behaves in a quest: TV dating shows are a kind of personality performance, and the self display and labeling of love and marriage websites is more like another recessive performance: Believe me, human nature is complex and gloomy, Nobody can describe themselves completely naked.

For example, some sites are also using a matching degree to bridge the line, if you are claiming to be "the best dating site on earth" OkCupid, a registered user will have to answer a lot of questions and seem to be in all the detail, such as "If you know someone has been poisoned, do you still associate with him?" "OkCupid tries to sketch the three views through the user's" ego exposure "and then find the matching object, which takes about half an hour or so.

Maybe I was wrong, but based on "pessimism" and uncertainty about human nature, I have always believed that your past is more trustworthy than your self description, and that as the "digital survival" becomes more apparent, the clues that you leave on the web in some way make the data more of a voice in judging "who you really are".

So, in the future, how do you find your partner based on big data? Imagine.

Multidimensional Search

There is no doubt that the real big data must be cross-platform, depending on the rise of the future professional data mining industry (perhaps in the gray zone at first), who, like detectives, can get almost all of a person's data and sell it to other industry companies, such as dating sites.

The first is genetic information. With the body code increasingly farewell to mystery, as Kelly said: "Personal DNA copies are very expensive today, but will not be so soon, the pharmaceutical companies will pay to buy your gene sequence." Data companies naturally have a way of doing it, and many studies have shown that two people become couples, not only because they are congenial, but also more genetically matched than strangers. Genetic information will naturally become an important basis for matchmaking algorithms (for non-dink users, genetic information is particularly critical).

Of course, the gene is only a dimension, the two people together also need three to match, the way of life is not too much conflict, this in the past data also have traces to follow, to cite some examples:

1, through the major electrical business records, the general judge of a person's consumption capacity and habits (mining bank information is more excessive), as well as a particular type of goods preferences.

2, the focus of social media such as micro-blogging, micro-credit, and content, as well as the fixed frequency of browsing the web, the general judgment of interest and value orientation.

3, through the public comments, such as life information and sign in the Web site, the general Judgment diet taste.

4, through the ticketing website, generally judged whether there are travel habits.

5, through the night after 12 o'clock the online frequency, the general judgment schedule.

6, through the record on the watercress, you can restore a person's entertainment and reading preferences, this is very important, the three views.

7, by the frequency of pornography on the site, the general judgment of sexual desire, this is more important (and even through the different categories on the time, the general judgment of a person's preferred position and taste).

............

The list can be infinite, it can penetrate almost anywhere--in the big data age, you can't fool your past, your past is to outline your personality-at least the character of the world of bits. Based on these multidimensional data, marriage and love sites can be the algorithm, for each user to achieve a true sense of precision recommendations.

In addition, in my imagination of dating sites, it should have a simple and elegant page, user photos can even appear after the recommendation is over. Finally, you may not get a lot of referrals unless you relax specific needs-just as you do shopping on Taobao.

Well, speaking of which, many people have begun to be outraged. Such speed dating is love!? Love is not you want to sell, want to buy can sell!

My personal answer is that, as a contractual relationship, it is important to be cautious, whether it is a one-time or a lifetime with others. I do not believe that shun its natural or fate from the sky, but also to "how the choice of marriage is wrong, long-term marriage is wrong" skeptical. Science and technology is essentially to make people have more choice, if through technology, let a person no matter how many bridges, see too little cloud, drink how much wine, can find the most suitable in the moment--------------------even if it is purely theoretical,

The next question is, in the face of unreliable human nature, how far can the data be matched? (for example, considering the irrational factors such as "eye margin", data matching does not mean to see the other person does not want to vomit) only after trying to know. In fact, based on large data multidimensional search, can be used to find any relationship, friends, lovers, even if only the next travel partner-the internet will always let congenial people quickly find each other, the so-called free Union.

Rotary marriage

Finally there is a sweet annoyance, the system recommended matching candidates may be more than one, even if not much, but as a human being in the relationship between men and women, no matter who you are with, there is a secret voice in your heart to seduce you: Hey, besides her (he) there are a few good candidates for you oh, you even know where she (he) Oh.

If you take into account the frustration of the eventual decline of sexual attraction between spouses (from this point of view, "a long marriage is wrong" is true), it may be a good choice to add a deadline for a contract. You know, in the chicken soup industry There is a legend: The Irish practice of the term marriage system, the two parties can negotiate the marriage period, from 1 to 100 years, the expiration of the relationship is terminated, the two sides if there is a continuing desire to live together, can deal with renewal.

Of course not, but you can think of it as a sci-fi story. This is not impossible, as the internet has disintegrated all kinds of human organizations. Monogamy is more a product of culture, or an agreement between men to maintain social stability, but as Wright in moral animals: high levels of social stratification and monogamous societies are artificial, and polygamy is a constant obsession--such as choosing to be a mistress voluntarily, As long as the economic stratification, want to reconcile lifelong monogamy and nature of the contradictions will face great challenges.

I am certainly not advocating polygamy. In fact, due to Internet technology, a better marriage system may be born in the future. Even if not, may as well yy: for example, rotary marriage-because of the known existence of digital matches with you, in order to improve the life experience, you can imitate the Irish chicken soup, the implementation of the term marriage, the expiration of both sides can replace the matching objects (you must overcome the human reluctance to disconnect from acquaintances, sometimes a relationship- -such as divorce, rationally you want, the real separation is still uncomfortable, similar to the long version of the eight-minute date-imagine that a person can take turns with different confidant in a hurry life, is almost no regrets.

The author: Li No Weibo: @ Li No TMT; micro-trust: future-is-coming; personal micro-letter: Libeichenniubi

(Responsible editor: Mengyishan)