What role can mobile gaming media play in the 2015?

At the beginning of the new year, the Rubik's cube nets and games have won deep and fortune investment and investment in the billion-yuan financing, the capital of the favor of mobile gaming media once again stand on the cusp. And once upon a time, Nangju President Delin also put it, 2015 game media will become more and more important, more and more have the right to speak. The market is changing, mobile game media can homeopathy, change the identity of the active attack?

From the media in other industries, most of them are in to B and to C, and so is the game, but the interface objects seem to be more apt to be divided between "user" and "product". We see that some of the media through the game products and manufacturers Hook, trying to through industry reports and professional attitude to deal with the upstream link, and more multimedia is stuck in the product docking user stage, that is, "brush" flow, done well has been through the forum or community form "shelf" a considerable user.

But in any case, the commercial atmosphere of mobile gaming media and industrial chain status is increasingly prominent. Of course, the author does not deny this form or maintain a negative attitude, just that mobile game media increasingly deviate from the media attributes, as a channel of existence. In the product landing on the way, mobile gaming media is gradually become a part of the loop.

Domestic market game pipeline upstream research and development links bloated, although now everyone in the "downsizing", but who can erase the majority of small and medium CP to survive the perseverance and determination? And with the user directly to meet the mainstream channel, its resources are very limited, virtually increased the growth of other types of channels of space, more and more game media to join in.

While it is certain that the diversity of channels is an inevitable trend, it is hard to say how much the effect of this diversity is. We have seen mobile gaming media improve the conversion rate of user retention and mobility by HTML5 games and two-dimensional codes, but the share of the major channels is still there, not to mention like Android and other channels have focused on mobile and PC dual-end development, community-oriented and forum building is also in sync.

At the same time, mobile gaming media is heavily reliant on PC-side branding and influence as it moves into the mobile end, otherwise submerged in many apps in the first round of channel warfare. To sum up, mobile gaming media seems to have a very potential road to go, but really go long rare. The key is to deal with market changes, you only have to bundle users, play the role of the channel, there is no better choice.

So it seems that the author has sprouted two questions: first, in the future channels continue to be King of the era, the user in the end is passive acceptance of products, or active choice? Second, mobile game media in front of commercialization, media properties have disappeared?