What to think about doing content marketing

Now more and more businesses are making profits in content marketing, and more and more entrepreneurs are considering getting started on content marketing, even if they are wary of entrepreneurs. However, a good content marketing needs a lot of money and time to invest, so, this is really a problem for small and medium-sized enterprises is worth considering

However, small and medium-sized enterprises want to get out of the word and then must bear these risks to step forward.

I. Budget of FUNDS

First of all, before planning content marketing, entrepreneurs should budget their own money, how much money you want to invest in this marketing, and how many employees you use. This is a question worth thinking about! If your business is understaffed, consider using the form of content outsourcing. This can reduce the burden on your team's employees.

Second, marketing planning

Developing a marketing plan is a crucial step in which we should consider

1. What is the purpose of this marketing? What's the effect?

2. Our marketing crowd is who they need, why they need us, and what we can provide for him!

3. Where do we start the marketing, there will be people we need?

4. Establish the time required to complete each step, the human, material and financial resources needed.

Do not think that the early planning is not important, a good starting point for marketing from the early stage of a very good planning program! After the formulation of the program must be in accordance with the provisions of the program a little bit to complete avoid hasty!

Iii. Construction of the content

Content marketing, the most important of course is content. What kind of content is good? In fact, the purpose of only one: not to say good writing article called the content, but can solve the problem of users of the article that just applauded content! Of course, the light helps the user solve the problem not yet, we also must insert the advertisement in the appropriate time, promotes our product. (when inserting ads must be soft, a good soft text definition is: so that users do not know after reading he was marketing). The content aspect if the enterprise does not have the related talented person, also may use the outsourcing form! Know Mas friends know, Mas has a tutorial station, content never write themselves, also do not collect. The content of the tutorial station on the Internet to invite some part-time writers, two kinds of payment methods: first, by volume. Second, monthly. This may be more labor-saving than your own (and a lot of people are willing to help you)!

Of course, for small and medium-sized enterprises or entrepreneurial companies, the most important thing to do marketing or to reduce the investment in capital, it is best to do the least money to achieve the greatest effect (of course, if you have a good VC package, this should not be a problem)!