When Fairy Dao encounters defend Radish: Teddy boy and fish how to play

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Chen Jianyu (left) and Yau Jianjun (right) Sina Science and technology Li Ho

Flying Fish Technology is the Halo game and the world after the merger of the new company, two companies come together, not only has a similar successful experience, but also has two young founder: Halo game Yau Jianjun (Punk) and Chen Jianyu (small fish) in the world.

Perhaps these two names are slightly unfamiliar, but mention the products of two companies, in the Internet circle, especially in the game circle, have a high visibility. Halo Game is the developer of Immortal Road, the game was officially launched in 2011, at that time the fierce competition in the page market. And the world is a leisure hand to defend the Carrot series developers, in two years time, the protection of radish products accumulated hundreds of millions of users.

Many tourists think that Xiamen is a slow pace of the city, people bathed in the warm four seasons, enjoy the small rich that Ann's life. In fact, Xiamen is not only a tourist destination, but also an internet start-up city. The two years have become a hot spot for mobile internet entrepreneurship.

In this comfortable environment, a group of fast-paced internet companies are quietly emerging, and is driving the whole city to speed up the pace. This group of companies have before the Halo game, today's flying fish technology.

Success: 51% by luck

Halo Game and the world of the two companies named after the merger of flying Fish Technology has two reasons: one is the net name of two people to take a word; the second is the development studio of Immortal Road is called Fly Feather, take a homonym. After the merger, Yau Jianjun as flying Fish Technology CEO, Chen Jianyu President.

Two individuals have their own independent offices in the company, but they are not in the office, weekdays and their own project team sitting outside the ordinary work station, the so-called office, a huge desk over nothing, Yau Jianjun said, "Here (office) is an external reception room."

"No way, the product of the company is so, this is to reduce the time cost of communication," Yau Jianjun said, this is done in order to when you meet the right time, your product has been fully prepared, not to leave their regrets. He thinks, if one thing, 51% depends on luck, "there are a lot of unknown factors in the time to do is not clear, I put this part of the luck, and the other part is on their own efforts, otherwise only luck is useless." For example, the same product, you later six months or a year after the launch, there may be no market.

Chen Jianyu agree with this, he said, the timing here is not simply refers to the timing of a product appears, it can be refined to in a particular group at a certain time appeared a right person, "This is a fate is also a kind of luck." He said the timing could not be defined according to a particular rule, but the probability of good luck would be greater when well prepared enough.

Yau Jianjun said that in his entrepreneurial process, has found a lot of the opportunity to get rich overnight, but he also know that those opportunities are not for him to prepare, he did not have the conditions to seize it, so see, think all seems not so important, it is important to finally do it.

But with the maturity of China's Internet, for entrepreneurs, even if the opportunity to see more competitors to stand out, the need for their own products to pay more costs. Just as people see the Immortal Road in the page tour market, but Yau Jianjun and his then Halo game paid for the tuition is very few people know.

Tuition Fees for Immortal Road

Born in 1982, Yau Jianjun has had 3 pioneering experiences, he has founded the home of webmaster, CNZZ data statistics, Halo games. One of the webmaster's home various tools to help China's millions of personal webmaster; CNZZ is China's largest third-party data service provider, 2008 was IDGVC investment, 2011 by Alibaba (Rolling information) group acquisition, and Halo game produced by the Immortal Road won a number of honors, 2011-Year income list of the top three.

In fact, the Immortal Tao is the second product of the Halo game, because of the failure of the first product, the birth environment of Immortal Tao can be described with the word "bad". Even if the Yau Jianjun three-stage entrepreneurial experience is relatively successful, but in doing a page tour or pay a lot of tuition.

In 2008, Yau Jianjun and four other founders set up their first game team with no gaming industry experience except for the art team. He recalls that the entire team at the beginning of the stage of the pace is slow, in addition to the main strategy is basically no overtime outside the main process. Originally not professional team, coupled with the unpleasant pace of work, leading to the halo of the first product development takes 2 years.

Yau Jianjun said, product development has been with the industry's products have a significant gap, "such as the other side of the server has been based on C + + development, our server or PHP." This situation, resulting in the first product on the line after only 10 people in the case, the server will appear downtime.

Had to, Yau Jianjun Internal announced the first product failure, two-year time cost more than 2 million development of products to hundreds of thousands of of the low price sold out. This also lets the Halo game plunge into the financial crisis. The morale of the whole team was in a slump, "several people were hanging their heads and felt they didn't know what to do." The whole team is like waiting for me to say we're dismissed, like this, "he said.

But Yau Jianjun insists that this tuition can not be made in vain, do a page tour this industry did not choose the wrong, the same period began to do the company basically grew up, and many companies have a good scale, the remaining should be the halo of their own problems.

He later summed up the failure is mainly the following three points: one is not to come up with the fast pace of start-up companies, not enough to pay; the second is lack of communication with the outside world, the change in the industry is not enough to understand, near behind closed doors; third, the study object to find the wrong, in fact, the first product learning is a foreign page tour, but in this field, The speed of domestic development is faster than that of foreign countries, at that time the election of the SLG itself is more difficult to do a direction.

After three months, Yau Jianjun side by the company's financial situation pressure of breath, on the other hand efforts to raise money, at the same time send the core team to 4399 learning successful experience. He revealed that at that time, several founders of the Halo had only paid 2000 yuan a month for 2 years.

But the distant water can not solve the near thirst, in order to allow employees to receive their own normal wages, Yau Jianjun will own the house mortgage to the bank, loans 1.6 million yuan, half of them into the company cash flow, half made a domain name investment, the domain name investment in a year after he brought the return of 4 million yuan.

A series of moves to the halo from the edge of the cliff pulled back, after the failure of the first product, let Yau Jianjun the game industry has a new understanding and understanding, but also for the success of the Immortal Road laid a solid foundation.

The game in their eyes

After this pioneering baptism, Yau Jianjun determined to do their own good at doing things, in the mobile phone casual game field, Chen Jianyu more professional than he, which also contributed to the cooperation between the two sides.

Yau Jianjun revealed that the merger of two companies did not involve capital, the two sides of the core of the founders are still led by their respective teams, the center of gravity in product development, two teams have their own expertise in the field, the future in the page and hand tour will go Hand-in-hand, in the heavy games and light games to form a complementary.

In the current market environment, Yau Jianjun that good product is now the game company's key to win. With the market changes, channels and content (CP) between the relationship is also quietly changing, because good products are rare, so the CP manufacturers more and more popular, if the product is done, whether the channel or the issuer will give you a favorable condition.

Yau Jianjun said that the channel than CP needs good product support, as the market matures, channel promotion costs are rising, so that the channel for good products defined standards will become more stringent. As CP, must be in the product before the formal launch, every detail carefully carved.

Chen Jianyu revealed that the protection of radish in the official line before, after countless small range of testing and adjustment, including on-line after each version of the iteration, will also pass the layer of testing and collect feedback, in order to finally online.

And in the game market competition has appeared white-hot, host game ban lifted, so that the industry has a number of competitors. In Yau Jianjun view, although the host game is ferocious but not terrible, he believes that Chinese players have been accustomed to face the computer screen and mobile phone, host game to be a foothold must first pull the player back to the TV.

Chen Jianyu that if it is a simple host game products, the market in China's development will not be too fast, it needs to be in a new form with the current user habits of smart devices, the user to pull back, and then use superior quality to bring players different game experience, thereby retaining users.

So Yau Jianjun that, compared to mainstream host games, the current domestic to millet such box manufacturers, but in this field has a good opportunity.

The Internet environment of Xiamen

Yau Jianjun and Chen Jianyu are Fujian Quanzhou people, the future of the Flying Fish headquarters will be located in Xiamen Software Park, mainly responsible for the Yau Jianjun, Chen Jianyu before the team will still work in Beijing, focusing on the light game area of product development.

Long rooted in Xiamen's Yau Jianjun, witnessed the changes in the Internet circle in Xiamen. He said, "Xiamen local relatively good internet companies more and more, through this change can cultivate some good talent, so Xiamen's Internet circle has formed a virtuous circle", he believes that the whole of Xiamen's internet industry is still evolving.

The Chen Jianyu of artistic origin, the observation of this aspect more meticulous. He said that although the overall cultural atmosphere of Xiamen is biased towards petty bourgeoisie, but many young people in Gulangyu open shop are in the use of their own creativity in entrepreneurship, is essentially a certain entrepreneurial spirit, but through another way of expression.

Yau Jianjun that, in this environment, people and start-ups are mutually reinforcing, may be relatively easy in the past few years Xiamen, but in recent years a number of emerging companies to start and develop, from the side also inspired this group of young people. "Early in the year, the software park had very few lights on the floor after 7 o'clock, and it was empty by Sunday of Saturday, but the number of companies that worked overtime significantly over the years was increasing," he said.

Chen Jianyu said, in terms of environment, Xiamen relatively quiet, more suitable for sinking heart to do products. Compared to the city, Xiamen's capital climate is not strong, but also an advantage.

He further said that in such a first-line internet-focused city, many products are not formed to get a lot of investment, "not to say that money is not good, but in the wrong time to get money is easy to make entrepreneurs confused, or start making mistakes."

In this regard, Yau Jianjun that the capital favored a product is not a bad thing in the absolute sense, but the whole atmosphere is affected by the capital market, for entrepreneurs is a test. "This will allow entrepreneurs to produce, capital recognition is the illusion of product success, under this illusion, the product will first consider the taste of the investor rather than the user's feelings."

Chen Jianyu to persuade entrepreneurs, one is to do products in the end is to do to the user or to do to the capital market, this feeling in fact, the success rate is much worse.