Where are the games that have been on the list now? is the Android list more reliable than iOS?

A very interesting phenomenon, many products on the line after a period of time disappeared, may be a week, may be three days or maybe only one day. Is it because of the brush list of reasons caused by the stay short? Or does the product is not enough stamina, by the players mercilessly abandoned it? Or is it a deeper cause? Has anyone considered that at some point the domestic Android rankings are more reliable than iOS?

iOS Rep likes Android rep to make money

1, look at the Money game Android list is more reliable than iOS

We look at whether a product is performing well in the market, usually on the list. For justice's cause, will everyone focus on the iOS list? But does it really reflect the truth? In fact, Android is much more responsive than iOS to whether the game is profitable or not.

This is particularly evident in the heavy hand tour, the characteristics of heavy hand travel is low retention rate, high ARPU. The iOS list algorithm is more comprehensive, which results in a big drop in the game's ranking over time. Not found in the top 20 of the bestseller list, but in many Android channels it is still being recommended because of the high flow of these games.

2, the domestic two main types of channels of the difference between the Jane:

The main list is the free list, the pay list and the bestseller list. Because the user under a lot of games is to see the list, which also caused the free list and pay list There is a large number of brush list phenomenon. Algorithmic complexity and other reasons the best-selling list has become an important measure of the success of the game standards. (Best-selling list of algorithms: Download volume, pay rate, active, online time, landing rate, search conditions, such as proportional coefficient product and arrangement)

In China, the domestic Android channel typesetting more and miscellaneous, and because of the Android channel list by people more interference, many times the game rankings are not representative of the user's favorite game, but the high flow of products, although this phenomenon in the improvement.

3, the reality of the Android channel: only the water does not make money to kiss the son is useless

Hand travel products need channels to guide the volume, which caused the channel to accumulate a large number of products, the channel will be based on their own needs for product selection, which is the largest choice of factors is to see the water, if this product does not make money, will be the fastest time to let the product off the list.

Because the channel hand to choose the product quantity is very many, therefore the release, the manufacturer wants to make the product on-line, must have the good relations or through each kind of way PR, but even if the product on-line, cannot reach the channel the anticipated goal, also will disappear in the list.

Through the product on the list on the 7th performance, there are many products have disappeared, but the remaining must be made money, that is, for the channel, the final purpose of the product is running water, do not make money to say anything is useless.

This also caused some hand swim on Android Channel trilogy: Brush Face, self recharge, do brand marketing.

The normal explanation of the list disappearing game

1, Release: Hand Tour promotion End of a wave of flow to destroy good products

For distribution, many distributors are the end of the transfer tour, promote the way to the end, resulting in a wave-like promotion, a wave of rest after a period of time to push the next wave, this line form to deal with large-scale end of the tour is very rationalization, but opponents Naolai said there is a certain defect. Because the life cycle of hand travel is very short, it is likely that in two promotion period products have gone to death, this fall Shupang outside is also normal phenomenon.

Second, the end of the time the advertising cost is very high, the issue is likely to bring this routine to the Hand tour promotion, in addition to a large number of advertising costs, but also to buy apple points wall Brush, Android channel is more brutal, it is likely to spend money can not buy the amount. Release will product launch, found that its profit is not imagined so good, naturally will release strength to slow down, resulting in the subsequent promotion of weakness, so that products fall Shupang outside.

These are the release strategy caused by the game products soon after the disappearance of the reason, including the promotion costs accounted for a very important position, the fact that a good release can be a Class A or B products polished into S-class. Now, more distribution only pay attention to immediate interests, resulting in some products disappear in the list, many good products are destroyed in the release hand.

2, CP: Can't keep up with the game of the player to run away from the fate of abandoned

In fact the list of many products are very good, welcomed by the players, the water is higher, but still disappeared, this will be from the content of the product itself to see, a lot of game products produced but its content is less, the player in less time clearance, product follow-up content, resulting in the players feel the game boring and loss, This is why the product disappears in the short term.

Then as a manufacturer, we must think of coping style, do a good job of product follow-up, to avoid players because the product content of less and discard products, so as to better keep the heat of the product, continue its position in the rankings.

The list of marketing momentum is tight, a dollar brush ranking, how cheap! Players also need to list, to pick the game.

From the list to find a new marketing model, because this year, Apple to increase the crackdown on brush list strength, many times lock and eliminate the integration wall, coupled with the recent start of price adjustment, resulting in a number of issues and manufacturers began to brush the pay list, and even become the necessary to promote the iOS channel.

For the Android channel, the analysis of the various channels of the most needed products, and what kind of products suitable for its channel characteristics, easier to squeeze into the list, so that their products have a place. For example, if a channel is socially-grown, leisure products for social outreach are more popular and the list is simpler.

In addition, there are many players will be through the rankings to find the game, this is one of the most important ways players choose the game, but this way is relatively small, they usually check the player comments to choose whether or not to download the game, and the player comments less objectivity, more emotional, can not really reflect a product is fun, is suitable for this player, so the future still needs some specialized game talent, from media even media to guide.