Where does the shopping search engine learn from?

Jinlei Youdao Marketing Director

Wu Yuming, CEO of Amoy Net

Wang Jianqiang Looking for a net CEO

Donshau, managing director of Qiming Venture

Shou International Analyst

Chuang Fu Round Table

Round Table Guests

Wang Jianqiang Looking for a net CEO

"We have no traffic, but we can consider leveraging technology and data advantages to help partners improve conversion rates".

Jinlei Youdao Marketing Director

"We have to take the power, and other shopping search together to cultivate the user's shopping habits, otherwise pay a higher price." ”

Wu Yuming, CEO of Amoy Net

"When we advertised, we chose the core of the shopping to promote, but we do is compare shopping."

Donshau, managing director of Qiming Venture

"The user is not a ' man ', price is not the only factor to consider." The ability of the shopping engine to dig data is strong enough to have a certain impartiality. ”

Shou International Analyst

"The future shopping search engine, you can learn from the travel search engine where more experience." ”

In China, how long does it take to cultivate users ' online shopping practices in the past ten years?

At present, a group of pioneers have grabbed the gate into. But the domestic shopping search engine in addition to lack of user habits, they also face a common problem. For example, it is easy to make information error by grasping the information of the trader by the Machine crawler, and there are many differences in the business negotiations with the manufacturers. Compare shopping, where can we break through in the future?

The big guy's in captivity.

South are: The face of shopping search engine information asymmetry, a Amoy how to solve this problem?

Wu Yuming: First of all, the reason for the error of information is very much because many Web sites use machine Crawler to crawl information, because the information update must have a cycle, this way certainly cannot guarantee 100% accurate. We will be the main push and merchants to get through the data between the cooperation, through the docking of their systems, you can do the real-time update of commodity information, this is why we spend so much energy to cooperate with the business reasons.

South all: At this stage, the net buys the user more is gathers in several high well-known merchants, most people have not used the shopping search engine the custom, a Amoy how to cultivate the consumer's habit?

Wu Yuming: In the case of not even the popularity of shopping search, to guide users to compare shopping is indeed a bit difficult. Chinese users on the price is more sensitive, we play ads when selected the most core of comparison shopping to promote, but we do is to compare shopping, we want to give the unique value of the business to show out, better to help consumers do comparisons. For a normally functioning dotcom store, the amount it introduces from the outside should not account for more than 50%. Each site in fact he will be to retain users. A Amoy future is just a habit of the user.

South are: Youdao than a amoy earlier into the shopping search engine field. What are the biggest problems that have been encountered since the January 2009 launch?

Jinlei: The biggest problem is the presentation of product information. Just started beginnings data, but a lot of goods, the description of different businesses are different, price changes quickly. So over the past two years, we basically invest in technology. We developed a standard interface, to establish contact with merchants, to achieve real-time data docking. Now with the Jingdong, when, Amazon, the only products such as large electric dealers reached cooperation. Small electric Dealers We also welcome their access, mainly to see whether they have the ability to butt in.

South are: Youdao in these years, do things, the development of tepid.

Jinlei: Because it's not a good time. Although we entered the market early, but the user's acceptance is not very high, more users will go shopping first Taobao instead of shopping search first. Now, the first is that a lot of people have developed the second is such as a Amoy shopping search also developed, but also undertook to change the user's shopping habits of the function, we have to use the whole market situation to do this thing, and other shopping search together to "cultivate" the user's shopping habits, otherwise pay the price will be relatively large. From the beginning, we also have the use of NetEase resources to do publicity, such as the sharing of internal users to promote, NetEase mailbox, game users have some knowledge of the Youdao. We think next year will be the right time to attack the market aggressively.

Grassroots in the breakout

Nancy: What is your biggest dilemma as a grassroots entrepreneur entering this field?

Wang Jianqiang: We're not confused. The space of the electronic commerce market is very big. We do not have to fight for the first in this industry, even do the fifth, sixth is also a market. In the market is not very mature situation to do shopping search engine, a Amoy just to help us cultivate user habits. This year, the entire market has 20 million of the net to buy users, as long as we seize 200,000 of the net to buy users, the average user a year to spend 1000 yuan, this is the scale of 200 million yuan. As long as we do a good product, seize the difference, do a good job of small users, we have the opportunity. Electricity market, with Taobao, with Jingdong, why there are so many vertical operators into the market? This shows that there is a chance for the market, and that's why we have to stick to it.

South: The main reason for the independent consumers to work with the shopping search engine is diversion. As new entrants, they often do not have the advantage of this. What are the problems you face when you are doing business development?

Wang Jianqiang: We have no way to give them the flow, but we can consider using technology and data advantages to help them improve conversion rate, bring them new profit channel. Small and Medium-sized community Web site to achieve profitability at this stage, they generally through Baidu hanging keyword ads or is Alibaba's picture ads and other means, but these ads are not accurate. In the past, users buy cosmetics, generally Taobao search, find the right business after purchase. Now, in community class sites, we are smart to match the community forum users to discuss the needs of the product, the banner directly hanging in there, directly to the user to push products and information, directly to complete the search price of the two steps, and directly under the purchase, which increased the advertising conversion rate of small and medium-sized websites. This is what we differentiate.

Where is the profit

South are: Now shopping search engine, lack of users, lack of traffic, even with the electrical business is still in the initial stage of cooperation. What do you think is the bottleneck that needs to be broken?

Donshau: Since 2005, a group of people in Beijing and Shanghai have started to do this, but they are all in the same place, I saw nearly 10 in 2005, and now most of them do not exist. At that time, E-commerce has not developed, there is no basis for development. Recently, because of the topic caused by a Amoy, we began to pay attention to this model. In Japan or Korea's experience, you have to make a shopping engine, either with the offline combination, or there is enough traffic to guide users to use, to succeed at least one of these two conditions.

To break through the bottleneck, first of all, from the user experience breakthrough, so that users feel convenient and easy to use, and accurate data, pictures look more, to be beautiful. The user is not a "man", Price is not the only factor to consider. The ability of the shopping engine to dig data is strong enough to have a certain impartiality.

Shou: In the Chinese market, users are the most sensitive to price, users will first compare prices before purchase, from this demand, shopping search engine is a chance. However, the price you provide to the user and other commodity information must be valuable and accurate, so that users can get through a little time cost. Therefore, the shopping search engine first must break through is the information accurate rate, the comprehensiveness and the timeliness, including the user appraisal system, the logistics, the Post-sale service and so on content, this needs from the technical angle to improve.

South: From Baidu, Google and other traditional general search engine development process, shopping search engine can have what inspiration?

Shou send: In fact, there is not much reference, I think from the travel search engine where there can instead learn more experience. Because Baidu, Google are in accordance with the click Rate, or in accordance with the way the flow of cash profit, they become the entrance of traffic. From this point of view, the shopping search engine can do better, because it can be in accordance with the effect of the transaction Commission profit.

The future shopping search engine can be similar to the tourism category search. Where to go the profit model is relatively richer, they are also pure information integration platform, profit model, including page ads, according to the transaction price of domestic helpers. Most of the online profit model can be implemented in the shopping search engine.

Donshau: China does not have a successful model, we need to see examples from Japan and Korea. Japan's Yayaku can do, to a large extent, with offline integration, this groping how to become Chinese, we do not have the answer, we need Chinese entrepreneurs to solve this problem. Another example is Korea's Naver. Naver in South Korea's position a bit like domestic Baidu, they provide shopping search service is also relatively successful, this depends on Baidu in China how to do. I personally think that through the mobile phone to do may be a chance, through the mobile phone to do the final still have to go with the goods under the line, how to let businesses willing to update data, this is a challenge.