Where is the search optimization boundary?

There have been some comments on the field of product design, that SEO (search optimization) should be summed up in the product design, the reason is a lot of SEO basic principles, are rooted in the product inside.

Of course this is true: from the modification of title, add keywords in the page, to the chain, as well as various content of the product interoperability, are to use product design thinking to promote and enhance the effectiveness of search optimization, but the same argument is one-sided, because search optimization is not only included in the product.

Search optimization should know more about products

Really excellent seoer, not only will refine keywords, write description, or exchange Exchange links, should stand in the product manager's perspective, the overall optimization of their website, strengthen the user experience.

To be exact, the content that should appear should appear where it should be.

As with the World Cup content page of Sina (www.sina.com), for the content of the World Cup, Sina's product designers are fully integrated into the content page of the content products that the fans need.

Node Rollup: Allows the fans to find the most exciting node in the game at the fastest time, rather than wasting it on a constant drag video.

Wonderful photos: Embedded in the content page of the image system entrance approach, can enhance the content of the ornamental, as well as enhance the number of visits to the picture column.

Game Video: Combine the video with the news, triggering the reader's desire to watch the video.

The combination of these three content products with news pages greatly extends the content of reading and digs up the content depth of a single piece of news.

Sina (www.sina.com) Such product ideas, can greatly increase the flow of each content channel interoperability, enhance the user Content browsing experience, will be three-dimensional, in-depth, carefully edited content, the overall present in front of the viewer.

Internet Digest (www.yixieshi.com) to add these shortcut navigation, on the one hand, visitors can see the content after the opportunity to quickly select other columns, or return to the top, to browse

Internet Digest at the bottom of the join back to the top of the function, but also hope that users can click on the mouse to achieve the interoperability of each column and the current page relocation, rather than using the evil mouse wheel.

and shortcut navigation, but also to another extent, to the main columns of the site added a new internal chain entrance, but also through the key words to link, it is appropriate to enhance the exposure of the keyword opportunities.

Unnecessary in the page to stack keywords, or use the form of hidden text cheating, but also the relevant keywords, the use of products and products of the collection point of interoperability together, to enhance the user experience, and then the site content product interaction, typos can be added to the search engine.

Search optimization should know more about content

Content construction should be long-lasting, targeted, and content should be in breadth and depth of ascension, expect to bring a better reading experience, so that the content in the search engine weight to improve.

Sina Network in the thematic production is also worth serious study, take Baidu search "monster Shrek", top two are Baidu's products, for the time being, the 345-bit sequence is: watercress, Youku and Tencent topics, and Sina's content in the sixth topic, in the original Baidu did not adjust the weight of their products, As well as the video site has not been exerting force, Sina's Entertainment category has always occupied the top three position.

This is the "Shrek" Sina theme of the first screen content, in this area, SEO theory and carefully edited a large number of content closely together:

-Repeat the main word "Shrek";

-Massive Shrek movie related news;

-Part I, part II, Part III;

-Video, game demo, scoring system combination;

-Information query function of various cinemas;

So rich content construction of the topic, the appropriate promotion of the number of keywords, will inevitably bring better popular word rankings, so content construction is particularly important for search optimization.

Search optimization does not belong to a branch, it is fragmented in a lot of work

In addition to the above mentioned product design, content construction, search optimization also exists in the technical field: whether the server can maintain a stable and efficient, access speed can be improved.

Also exists in the page architecture domain: Whether the site structure is reasonable, the page code is concise and efficient, etc.

Also exist in the field of website operation: whether the domain name can accurately express the meaning and more easily be remembered, the link keyword content is more reasonable, soft wen quality and propaganda platform;

So search optimization should be the process of fragmentation, and seoer should also have a variety of capabilities, can be more familiar with the work of various parts of the function, so that the search optimization results can be done through a variety of means, the effect is the comprehensive performance of various elements.