Where to? CEO Zhungchengsu shares his thoughts on the trends of online travel

"Where to go" CEO Zhungchengsu shares his thoughts on online travel trends on the 2014 NetEase future Technology summit. Remember "Where to go" late last year, Zhungchengsu in a chat with 36 Krypton, said, "Where to go after the listing" will be a large number of continuous investment in the mobile business, to ensure that users continue to use after switching to the wireless end where to go.

After more than half a year, "where" at the mobile end of the progress, ZHUNGCHENGSU and we shared a set of data: "Last year's 51 and dragon-boat festival We just came online ticket attractions, only hundreds of tickets, to this year's 51 and dragon boat ticket sales have been close to 100,000, this growth figure is completely unimaginable." ”

"Where to go" next year there are 20 times times the growth, we can suddenly achieve a single day of 20% growth share, then this is not a continuation of a few quarters we are not clear, but the speed of the past is very difficult to imagine the Internet. ”

In the PC Internet age, we feel that doubling and doubling every year is a very large number, but in the mobile internet era, with users on the mobile side of the use of the scene, mobile internet products are often turned 5~8 times. ZHUNGCHENGSU also shared another set of data: "Where to go" hotel reviews, updated nearly 20,000 daily, of which more than 70% are focused on the phone, and the number of photos far more than on the PC side.

"This number can take as much as 5 to 8 years in the PC era, in almost a year's time in the mobile phone sector," he said. This is the anxiety of the Internet people, because we used to think that a lot of very fast things, when the mobile internet arrives, this speed will become very big, a new application in a year or two, the mobile phone can be accumulated in 5 years the competitiveness of all the subversion. ”

For online travel, ZHUNGCHENGSU that the following four trends will emerge:

1 Mobile phone Booking

In this vertical area of air tickets, for example, the current U.S. online travel ticket booking has accounted for about 90%, almost the entire United States domestic air tickets are booked online. According to "where" their own statistics, China's domestic air tickets about 50% are already fully booked online.

The same goes for the hotel industry, according to Zhungchengsu, "in the next 5 years, the hotel's booking rate will also move 100% to the online company, which 60%, 70% is done through the mobile phone client, because there are many applications in the hotel application scene is done on the PC, There are many scenarios that can be used better on mobile internet. ”

and hotels and air tickets to add up, also accounted for only about 50% of tourism consumption, and 50% of tourism consumption in the past 10 years, the 20 Internet tide has not been completely internet, including the purchase of local activities of the ticket, as well as local food and special shopping.

As for the impact of mobile subscriptions, Zhungchengsu said, "in the next 5-10 years, all tourism consumption will be moved to the Internet companies, and almost all of these areas will be completed on the mobile internet, about 50% of the size of the tourism industry from the mobile internet." So I think the mobile phone must be the big trend, the online tourism industry will probably expand 3 to 5 times times, almost all on the phone to complete. ”

2 Dynamic Planning

The tourism industry has a very big characteristic, the hotel room air ticket's seat basically before the flight has not sold the price to return to zero. How to use this part of "waste" resources, ZHUNGCHENGSU that "revenue management" will play a very big role. On average, revenue management systems can bring a value increase of 5% to 10% for a travel company and airline hotel.

"The average net profit margin for airlines is about 5%, and the entire global airline's revenue comes from data, as is the case with hotels." Revenue management is a huge change in the internet age, and the past revenue management is based on the hotel's historical data, as well as the Civil Aviation Authority and local hotel associations to do calculations and pricing, which is very rough. ”

So "Where to go" introduced the concept of "revenue management", through the consumer's search behavior to give you dynamic pricing criteria. Consumers in the search for tickets and hotels to actual purchase, there are 48 hours in the middle of thinking time, "where" will be the dynamic pattern of data feedback to the revenue management system, submitted to the domestic customers.

"This is a bit like buying and selling a stock proposal, said now at this price to put so many seats, I estimate in 48 hours to get a percentage of 97% of the confidence level." Airline and hotel revenue managers just to see our system, the entire sales system in full accordance with the proposal just recommended, start to push on the system. In the company and hotels in marketing when they have a highly centralized system we will give him a lot of systems, we will have all the data analysis and abstract strategy, policy implementation is formed, this is a very big trend. ”

3) Personalized

On the "personalization" has been a lot of discussion, Zhungchengsu also did not specifically unfold, in simple terms, is through data mining, interest and other means of referral, to provide users with more diversified products and services.

4 Social Inventory

"This is a big trend, social inventory you have seen some typical examples, such as in the car rental area of the Uber is a typical, but the domestic has a very new attempt, but the overall tourism is essentially a user and consumer experience process, need to use a lot of use, I see that in the next 10 years there are a lot of hotels, a lot of car rental companies will be overturned, especially like low-end hotels, most likely to have inventory, and travel car rental companies have guides, so this is an online trend. ”