Who moved the player's "God's Power"? Online Games stranded service shoal

What is the most important thing in the online games industry? If your answer is still "research and development, make the best online!" "Then you're really out. A recent authoritative website published a survey: Why do you leave online games? The result is that many people are surprised, "because the game is not challenging, not fun" and left only accounted for 27%, and "because the game service is bad, rights and interests are violated" and left the player is 52% more than half!　　This result has subverted many people to understand "the net swims the industry technology is the King" the concept, the real decision most players can "one-woman" is the service quality which the net swims operator! The reason for this is not difficult to analyze, Chinese online games after ten years of development, put into operation of the product a "lush", but the game products into the same cycle of homogeneity, to attract players in the decision factors, whether the game is fun to occupy the proportion of the daily decline, and the quality of service decision choice is increasing.　　But more players say: I do not feel God!　　So, who moves the player's "God right" and how does the player regain the right to be God? Some manufacturers disregard the quality of service players complain about the lack of rights and interests of the August 1 "online games Interim Management measures" of the introduction of the Chinese online gaming industry no longer "naked", but the current Chinese online gaming market to play home law to protect their rights and interests of the case is still few, most players can only use　　315 complaints of the way to express their dissatisfaction. Nine city just shut down "Happy Westward Tour" to provoke a large number of players complaints. "Happy West Tour" Although suddenly announce the player to stop operation, but in the announcement days before the prop market also sells new suit, this kind of "duplicity" exploit the method of the player of course caused many players ' dissatisfaction! In the face of the players, nine city still announced "Happy West Tour" a little card will not be refunded, will only be converted into nine city other games point card for the player to continue to use.　　With such an attitude, do you dare to have faith in the coming "Immortal biography"? "Happy Westward Tour" The outcome not only not happy, but also let the person to 9C chilling and in the complaints long-term high "Dungeons and Warriors" (DNF) is still a violation of the player "God" the most important role. Its complaints have exceeded the total number of second to tenth in the last two years. The main reason for the complaint is that the game is frequently off the line, the plug-in rampant, after the failure of the player has no right to complain. And in the face of media and player exposure, Tencent's attitude is "better to kill the wrong, do not let go", "sealed by the absolute puzzled seal."　　A large number of players virtual wealth burnt. In fact, no game is perfect, the complaint is very normal. The key is how to solve the problem after being complained, and how to give a reasonable solution. In the above case, the operator did not act, but the player spontaneously gave the solution. For example, "Happy West Tour" customs, nine cities to push "immortal biography", nine city practices can be based on the existing active user's consumption converted into nine City Point card, recharge into the player account, and then specify or require the player in the "immortal biography" in the consumption, which is to protectThe virtual wealth of existing players, and the transfer of wealth to the upcoming new games. Another example DNF is currently a large number of complaints of false seal. Tencent's account number is linked with QQ, most users have opened QQ mail, to judge the virtual role of the death penalty, you should inform the charges and evidence. The number of the time, send an email to provide the Tencent system detected abnormal data proof, and asked the player to explain reasonably. This is any player should have the right to know and the right to appeal.　　If the player is not able to reasonably explain, seal, and vice versa. The above is the official omission, do not improve the quality of operations, the premise of the players spontaneously come up with solutions. But operators remain indifferent. What did they do?　　nothing!　　Rights and interests repeatedly infringed the player how to find "God right" in China, a game to attract players is not difficult, is a long time to attract players. China's "locust players" have tens of thousands of millions, why? In addition to the same game, can not retain the root of the player is the operation of the online game manufacturers service quality can not let the player satisfaction, the new sense of play once disappeared players immediately left, and online games for a decade many players have their own views on the use of service quality of some manufacturers.　　What companies operate products worth playing, what companies operate products to be tasted, they have their own spectrum of the heart. How does the player regain the "God's power"? Nothing more than to find real respect for the interests of the players, willing to provide quality services to the operators, this is the current game market pattern to give the player the right-everywhere have to do the spirit of the Games products, why not choose a manufacturer to operate the best service.　　Instead of being a grandson, why not go someplace else? For example, the Q version of the game online games on the market a lot of products. But only "Dream West Tour" and "ask" popular, and the longer operating time popularity higher. by what? Long-term stability and quality of operation undoubtedly in the cohesion of the player's popularity has made a contribution.　　Optimize the game environment, crackdown on the theft of plug, prohibit the "box" play, "Dream West Tour" to do 2.6 million people online, and "Ask" peak also more than million. DNF due to the service to swallow the loss of the player into the negative typical recent landing in the country, because of absorbing a large number of DNF lost players and dubbed as "DNF natural enemies" of "The Valley of the Dragon" (DN) also use their own good operation for their own good head. In fact, played the players are clear, in the product aspect of the DN is actually not more powerful than the DNF, but Shanda to ensure a stable and smooth server, card machine phenomenon less, brush graph PK will not drop line, and through localization of the transformation to make the difficulty of the replica in the player can accept the range, so as to avoid the player is forced to use auxiliary tools of the situation appear. At the same time, the game does not exist "box" type of illegal shop props, and the mall props relatively low prices, public testing during the gift of fashion and other measures, targeted measures led to the loss of DNF players a large number of the DN.　　The war became a big part of the summer, and Tencent's defeat was largely due to DNF's interest in ignoring players. Further said, like"World of Warcraft" such a world-class game for the care of the players are also everywhere, Blizzard will even lose life outside the player to make NPC permanently solidified in the virtual world, this is what kind of human services? Countless cases tell us: online game research and development is fundamental, but can hold "inheritance", create brand, rely on is wholeheartedly for the player "service", first-class online gaming company not only from the game entertainment players, but also in the service of the player as "God".　　And with the game market supply and demand relationship further change, such a situation will become more and more common! Dragon Valley through service operation Quality difference currently won a lot of players to support the operation of online games is the essence of service providers need to take the initiative to complete the role of the operation of the game is not High-tech industry, but the service industry! This service is divided into two parts, one is product service, the other is Operation service.　　The former is to require product stability, timely update, and the progress of the game quality, the latter is required to provide a good game environment, can effectively combat bad game behavior, while safeguarding the interests of players. Online games manufacturers are not doing a good job of the game, but the concept has not changed over! For 10 years, even the newly-run game has at least three years of experience. Most of the time is not the ability, but the attitude is wrong, the violation of the interests of the player is not ignorant or indifferent.　　To change the Chinese online games industry This impetuous disregard of service structure, not only need to online games manufacturer's own efforts, but also need state-related institutions as soon as possible to improve the supervision system, implementation of rewards and punishments measures, real players can be effective way to safeguard their legitimate rights and interests! Blizzard through WOW in service quality to make a model effect and at this stage, the most feasible way, not players to slowly wait for the role of operators to change, but dare to "overlord clause", "strong buy strong sell" said "no". Do not scold the operator on the one hand, have their own cheap to play it operation of the game. Some operators are cheesecake this to have no fear. In an increasingly competitive era, are you worried about not finding a place to be "God"?