Whole network E-commerce concept gimmick or industry trend?

According to Cnnic "2009 China Online shopping market research report" shows that in the first half of 2009, the National network shopping consumption amount of 119.52 billion yuan. Netizens spend 106.37 billion and 13.15 billion on Consumer-to-consumer and Business-to-consumer shopping websites, and the total amount of online purchases is expected to reach around 250 billion yuan a year.

After more than 10 years of development, the Internet, the "eggs under the Internet", has increasingly become the mainstream of society, they are accompanied by the growth of the Internet, making the domestic online shopping market increasingly mature, increasingly become the basic application of the Internet.

Meanwhile, in recent years, governments at all levels have issued a series of supporting measures for electronic commerce (tax concessions, employment support, etc.), the policy environment for the development of online shopping market is more relaxed; The recent financial crisis has also prompted a global rethink of the changing nature of E-commerce, and the rapid development of electronic payments and other industries Also promote the network to purchase industry even more mature and perfect.

Business, this is not too good at home in the model in 2009 began to surge, for the time being not to mention Dangdang, excellence in this operation for nearly a decade of the brand, also not to talk about Taobao Mall, Jingdong Mall, new eggs, red children, vancl these up-and-comer, said that Gome, Suning's traditional retail outlets are net enough to show that 2010 will be the focus of the expansion of the year.

Interestingly, has been claiming to play "sell water, sell hoe" role, to Do "e-commerce era of new Microsoft," the domestic largest shop software provider Shopex, recently put forward the "net E-commerce" concept. With the latest version of the Shopex V4.85 launched the "Four Applications" function, "the whole network chain Taobao", to achieve customer independent shop customers and Taobao shop interoperability docking. And said that "the whole network of Taobao" is only the "net E-commerce" plan of the first step.

ShopEx V4.85 "Four application" functions are as follows:

Function One: In the background of the Shopex release of merchandise, the simultaneous release of goods to Taobao.

Function two: In Shopex backstage can manage your order of Taobao shop at the same time.

Function Three: Let Taobao 145 million members can be in your Shopex store front desk registration can be landed.

Function four: Download your treasure store's treasure transaction record and the praise to the Shopex independent store corresponding commodity displays.

Is this a concept stunt?

With the words of Cheung students: the so-called whole network E-commerce, is the enterprise's products, services through direct marketing, distribution, as well as the traditional wholesale sales to expand to the entire Internet E-commerce application model. In the author's opinion, "the whole net electronic commerce" is for the net Enterprise to provide the maximum marketing field, maximizing the "capture" both and the future may become the net buys the user group.

Generally speaking, now the domestic consumer can be broadly divided into three categories, one is Dangdang, excellence, Jingdong Mall, new eggs, red children, vancl such enterprises, competition is the price, quality and logistics, warehousing, distribution, is really a narrow range of business enterprise; the second is the use of Taobao Mall, Baidu such a platform to build the existence of the traditional brand enterprises, the consumer shop is their flagship network, online business is its traditional business expansion and extension, the third is the vast number of Non-traditional brand enterprises, but also want to use E-commerce to achieve network retailing, They need to use shopex such an online shop system for site construction, at the same time Taobao, have Ah, pat such a consumer-to-consumer platform play "Big C" role to operate, this is a huge long tail, it is the so-called network business group.

These three types of enterprises together constitute the domestic network to buy the consumer market, but in the theoretical sense of the division in front of commercial profit and no substantive significance, the boundaries of these three enterprises are increasingly blurred, and mutual integration and infiltration, such as Dangdang, since the transformation department store, not only the narrow scope of the business of the consumer books, audio-visual, department stores sales, At the same time, there are platform-nature department stores, the role of both enterprises, but also a platform, such as the long tail of the enterprise, may have a separate shop, while the use of platform to build a separate shop, and Shopex's "net E-commerce" program is to facilitate these groups, is to speed up the market integration and penetration of the enterprise, in this sense, it is not a gimmick, but the whole business e-commerce industry trends.