Why did millet succeed? Lei Summary three reasons

"The 15th annual meeting of the Asia-China Entrepreneur Forum" was held on February 28, 2015-March 2 in the Asian cloth force of Heilongjiang. Lei, chairman of Millet company, attended and gave a speech.

Lei said that in order to do a good job at the cost of products, it said, the previous Chinese products only advantage is cheap, only by cost control, resulting in the market flooded with a variety of fake and inferior products. Wal-Mart and Costco's innovative experience has helped millet reduce costs and improve operational efficiency.

Speaking of China's manufacturing industry, Lei said, millet into the market for more than three years, the entire domestic mobile phone markets have become more and more good, the future, hope that millet can be like Samsung for Korea manufacturing, Sony's role in Japanese manufacturing, as in the next 5-10 years in many areas in the first position. It hopes that millet can take the development of China's manufacturing industry.

People say that millet mobile phone marketing done well, but Lei frankly, he did not want to talk about millet in the forum, because it is like advertising for their own. But still have to say, because the high-end crowd no one with millet, also not how many people understand millet, "the scene who used millet?" A few hands sparse under the table, he smiled and said, "more than I imagined."

Lei predicts that mobile phones will become a connecting center for smart devices. The former Millet shares in the United States is the hope to participate in household appliances intelligent industry. In the future, the user home all the equipment can connect with the handset, for example, the air purifier, after the filter expiration cell phone receives the notice, the user only then clicks will order to the new filter net to deliver the door.

For the success of Millet, Lei summed up as three points: 1, E-commerce; 2, social media, especially micro-bo, micro-letter so that millet in the release after the spread of widespread; 3, the smartphone era for the millet pattern of the outbreak lay the foundation.

But Lei most care about is "change mobile phone when also choose millet, I won." It said that the domestic mobile phone sales of nearly 430 million a year, people average two years to change a mobile phone. "As long as the user to change the phone when the choice of millet, I won." He said one of the 5 people who bought a new mobile phone last year bought Millet, a big market.

On the question of "How to look at Lenovo's acquisition of Moto," Lei said Moto could help Lenovo to internationalize quickly, and Lenovo had some experience in international acquisitions. But the advantage of millet is research and development, integration experience is inferior to Lenovo. "We still have to avoid weaknesses."

Lei is also a "hold grudges" person, he mentioned once in Wuzhen said to make the world's first smartphone, the result was the presence of Apple vice president of the slot "easy to dour hard". But he said that from the current market share of millet in other countries, the chances of achieving this goal in ten years are very high.

For dabbling in the field of electric vehicles, Lei clearly said that within 35 years millet will not do electric cars, it said, millet layout has been completed, "This is not good for the market, we focus on a few products now, it has been very difficult." He said, "not to be optimistic, but to have limited energy." ”

Lei further explained that Millet used to give you the impression that everything is done, but it is a misunderstanding, millet only do three categories of five products: mobile phones and tablets, televisions and boxes, and routers-mainly for smart home. "The first five years of the layout stage is over, millet to do is on the table."