Why do Chinese entrepreneurs talk more and more?

Mr Liu would say that the founder of BAT was very able to say that Lei would say, Zhou very well, that the old man was very strong, especially in the past.

Before the blunt Yang is also more lively now, unexpectedly also opened a micro-blog, after a few tens of millions of attention. Although obviously in order to tie in with the previous few days APEC performance opportunities (interview), Yang's expression is really different from the past, and Yang Lan communication is simply a personal change.

A few years ago in an interview with Yang, the impression that he met the opening line is roughly like this: "Okay?" Everything All right? I think everyone is fine. Then look serious and wait for the question, or hasten to say, "Let's go." "He was tall, full of air, and well-dressed, but his expression was labored, short, and very blunt."

What are the driving forces behind what entrepreneurs are increasingly saying?

"A business confidence" in the context of China's rise

The rise of China's rhetoric is self-confident, of course, there are channels of release, politics, business, literature and art, and people's verbal expression and so on.

Originally literary and artistic very foresight, also very tactful. Whitman, for example, is the symbol of America's rise. Poets often take the lead in social upheaval and business change. Then the rhetoric goes straight. In his white coat (1849), Melville wrote: "We are special ... God has made great things happen in our nation. The Meiji Restoration of Japan is also a brilliant history of Japanese business speech.

Chinese thinkers are a bit impotent. Not without the ability to think, but be willing to authoritarian, premature, like faint and ineffective yell democracy. A few advertised action, no real ability to speak, just want to create the name behind, rough action to disprove the expression of the mentally retarded. More engrossed in the pursuit of small times and small happiness.

The real history of speech in contemporary China is more of a commercial language. In the past, private entrepreneurs from the original crime two-bit to the front desk, now in the center of speech.

Mr Ma and others are the heroes of speech in China over the past 15 years. His business vision, presented to those who publicize the vision of the world and youth awareness of the speech. 15 years ago he was seen as a liar, and 15 years later, society validated many of his comments. Ali is actually a history of Chinese business speech.

If only Ma Yun, the scale of speech is no bigger, can not explain a trend. And what we see is a group. BAT other enterprises, 360, the founder of the Millet, is so. The traditional field of Wang, Mingzhu is also very public, they had with Ma Yun, Lei to gamble, triggering continuous discussion.

I think the betting on the two camps is the confidence PK, which transmits confidence, far more than two of the enterprises, but embodied in China's global market power.

Wang speech lacks literary talent, but direct powerful, not roundabout, not undisputed. In 2014, he said, "China wants to be truly strong, has the right to speak internationally, needs hundreds of companies that are truly multinational and has multinational organizations, and Wanda hopes to be the first real multinational company in China." It fits his style. In fact, Wang has repeatedly advertised China's power on important occasions.

Ali American IPO, gave a concentrated speech catharsis opportunity. It has become the world's second-largest internet company. Ma Yun's mouth is now more tall, "internationalization" word is not left.

In fact, BAT has become the world's top ten internet companies. When Mr Ma, Robin Li, Pony, Lei, and Daiju East began to appear frequently around the country's leaders, they already had another opportunity to express their views.

Of course there are other. The new cursor that went to the United States to do charity and advertising was very good. A lot of people think he's funny and stupid, and I think he's also a reflection of China's business confidence, just in a variant, expansive way.

"The Internet age, you have to talk about"

There are too many examples to disdain to lift. But you can see that people who are active in speech are mostly in the TMT field, especially the internet industry: Ma Yun, horse, Robin Li, Zhou, lei ... Of course, Liu, Ren, Zhang, Yang, and Mingzhu are all personalities.

There are more small businesses. Luo Hammer, Wang freely. Not enumerated. Some are coming out almost every once in a while.

Why is this group easier to express and more willing to express? My view is that in addition to character, with the industry, the Times.

PCs are also the IT sector, but it's hard to say that there is a real business model. Mouse and cement mix, not really fusion. Ali really broke out until around 2004. In the previous paragraph, its B-end business was actually very primitive. Even so, Mr Ma was a speech hero, and he was also a centre of speech.

Years ago, some people said he was a liar, but he kept gathering talent, which shows that Ma Yun is a spiritual concept can be successfully instilled into the group of people. It must have something to do with his expressive power. He's too good to say. But the light is sometimes useless, if there is a strong sense of inspiration and unique personality charm, the year after day no one will be with you. Bimayun can talk a lot, but not many like him talk about dreams and values.

Many people attribute this to Mr Ma's career as a teacher, perhaps in a reasonable sense. But when he was a teenager he had good communication skills and had a long exposure to foreign languages. I think we should look at this person from the spiritual and the dream level.

It is important to work silently, but it is equally important to say it. A few months ago, I wrote about why Internet bosses don't read, in fact, just want to express this view: Times change too fast, many things too late to precipitate will be submerged or overturned, no model, you need to do, constantly try to make mistakes, and books can only provide spiritual impetus, temper values, firmly believe that efforts can change the world. The real thing to say is precisely the part of the spirit behind.

Ma Yun's speech rarely talks about products. He talks more about vision and the value of industry, people and society. This challenge is even greater, you instill in the fact is a dream, although not unrealistic, but still in front of touch. Ma Yun can use a few words, a scene to finish the original fame is bigger than his Tsai, that pioneering era, no one kind of exciting power absolutely can not do.

Lei, who claims not to speak, speaks well. This period is especially so. He does not like Ma Yun has the pep talk, he motherly, slowly, likes from the product to say, the landing point lies in the product namely service, the information namely service, the socialization marketing, the ecology, thus can let the person see him to the subtle opportunity capture ability. This and lei cock silk posture, engineer temperament, entrepreneurial and operational experience, investor vision. This person has blunt force, do not rely on the front of the opponents, but by circuitous, the construction of ecological subversion. In the current Chinese market, millet and 360, can be said to be really a threat to bat's second-line internet companies.

In just 4 years, millet from the nameless brand turned into Daniel, this and lei expression is inseparable. During this time, he kept telling about the future of millet. Some people say is for financing, I am afraid just one side, lei to accelerate the ecological concept of indoctrination window, millet terminals will continue to grow at high speed, but after two years, the scale reached a critical point, millet urgently need to integrate ideas, content, hardware and systems, distribution channels, and strengthen the landing services. In the future, perhaps it will also lay out internet finance.

Such a fusion era, as Yang said, to increase communication with consumers. Yang became "Talking", which was his adaptation to the trend. Some time ago, in the haze, he still appeared in the "North Horse", apparently also in the creation of the opportunity to say.

Speaking, is also one of the skills of professional managers. You see IBM career Manager, whether senior or lower level, there is always the kind of training skills, is to be difficult to understand the complex concept, into a popular project language. In addition to the strong knowledge background, is the need for good expression, speech needs to visualize the power.

This trend is also driving other changes in the Internet sector. For example, the proportion of female talent began to rise sharply. In a time when they need to be "said", they have a stronger ability to adapt. They themselves are a social group, more viscous than men; another trend is that many American giants, especially IBM, Google, Microsoft, have begun to recruit a large number of social science talent, my impression is that this is the result of accelerated industrial integration, in the past to adapt to the level of division of labor, market segmentation, including the so-called B- C Users of the two camps, began to fuse. When technology is being popularized, with the deepening of the informatization of the whole society, the focus of enterprise contention will be the vision and concept of the future, the construction of the application scene, the redefinition of the market, the socialization marketing, the internal and external synergy, etc. This requires more social science talents who are full of thought and trend judgments.

This can also be understood as the generalization of Moore's law and the full excavation of technical value. is from the past micro-chip innovation law evolved into a business law, economic law, business perspective, more attention to people themselves. The cultural atmosphere of the whole society will be more intense. Because, the global face of the common problems more and more, simple technical force, the strength of regional countries, has been difficult to face independently.

So, back to the source of the problem, I think, the internet age, can be said to be a core competitiveness. It is not said that a company can go far, the need for two key factors: the founder of the eloquence or thought, is the mouth Kung fu, the second is the professional manager of the PPT beautiful degree.

Strictly speaking, it is also a social marketing advantage, entrepreneurs at this level to play a greater effect than others. It requires entrepreneurs to have the ability and temperament to:

1, aesthetic intuition, trend judgment, build dreams, visualize the landing thinking;

2, focus on macro and social problems, especially the stubborn part of the information process, pay attention to the basic survival and life of people;

3, ecological consciousness, humanism, open and responsible cultural purposes

4. Personality Charm

Of course, it can be said that this is not the characteristics of the Internet industry Group. Just say, the youth consciousness of the internet industry, give those who take the lead to grasp this kind of tool, have the platform skill more free expression space, their discourse system, speech style, represent a society sensitive wind direction.

In fact, every wave of economic cycle, the people in the hot industry, speech space is relatively large. The 90 's to 2005 before the traditional household appliances industry, followed by the Chinese 3C chain industry, has become the main expression of speech, but also the focus of speech.

Now, China's economy is in a new Take-off point, will usher in a more obvious fusion characteristics stage. In the future, people will slowly adapt to the Internet industry that is no longer named after the new economy. Ma Yun's comments, the Internet industry's discourse system, people will get used to, accustomed to. In this process, the renewal of economic form, business model, will be born again, the discourse system will be established, speech space will be formed again.

The power of speech is also the cultural power of the whole industry. Falls to the concrete expression person, is the enterprise idea and the culture dissemination. I believe in the words of Ren, all resources will be exhausted, only culture can be endless. In fact, the discussion of the value of this topic, I think far beyond the business scope.