Why do electrical dealers prefer video?

Absrtact: The bewildering pplive sale case again spreads new news: Remove the known potential buyer Sohu Video and Alibaba, Suningyun also joined the ranks of the merger pplive. NetEase Technology exclusive learned that in Friday, Suning has sent to pplive to buy letters of intent,

The pplive sale of the bewildering new message: Remove the known potential buyers Sohu Video and Alibaba, Suningyun also joined the ranks of the merger pplive.

NetEase Technology exclusive learned that, in Friday, Suning has sent to PPLive to send a letter of intent, but the details, such as quotes, such as the temporary unknown.

Why do electrical dealers prefer video?

Among the few potential buyers already exposed, the core business of Suningyun and Alibaba is E-commerce, which seems to be a far cry from the video industry, and what is the intention of acquiring PPLive?

Early last month, there was news that the Chinese media or Hunan TV station will work with Alibaba to release the internet TV set-top box products Ali Box, Ali will also join the "living room of the scramble." Also in last month 9th, the number of Chinese media just and pplive cooperation launched Box Ppbox. From the relationship between the three companies, Ali acquisition pplive a bit more possibilities.

The industry believes that Ali is hoping to step into the "TV screen", the realization of multiple-screen integration, the specific way is the TV screen shopping.

As for Suning, the acquisition of the main body should also be its electric company Suning easy to buy, on the one hand, to intercept Ali, on the other hand, is to get the future mobile even the entrance of the TV screen

PPLive is the sweet pastry?

In this way, several buyers have the intention of the case, pplive should be a sought-after sweet cakes, do not worry about selling, but the fact is not so, pplive anxious to sell the heart is very strong.

It is reported that PPLive's book money is severely scarce, currently carrying 200 million yuan of bank loans, and is also launching a new high interest rate loans, capital cut-off and bankruptcy can occur at any time. PPLive founder Tao has repeatedly expressed to netease technology, "hope to seek capital cooperation." ”

According to the explosive material person discloses, Ali and Su Ning are initiated by pplive unsolicited solicitation. Despite the search for multiple acquisitions, the main goal is to pressure Sohu to raise the price of the purchase.

After all, for Ali and Su Ning, access to the needs of the entrance even if there is, but through the "Burning Money" video site to achieve is not urgent, but the other side, PPLive has been waiting.