Why do we frequently log on to social networking sites?

Why do so many people log on to social networking sites like Facebook? Do you think you're really getting in touch with old friends again? Please don't deceive yourself! In fact, your most important motivation is to entertain yourself, at least one study has shown that this is the case.

The results of this academic study were published in the Journal of Radio & Electronic media (Journal of Broadcasting & Electronic Media). According to the study, the length of time you spend on Facebook is related to the degree to which you want to be entertained. The study also suggests that the motivation for users to use Facebook changes over time: You initially registered for Facebook probably just to maintain a network of relationships, but you stayed on Facebook just to keep yourself from getting bored.

In addition, the study, sponsored by Daniel Hunt,archana Krishnan of the University of Connecticut and David Atkin of Michigan, has further demonstrated how a person's use of social networks, their involvement in social networking, and his character are very much related.

Over time, you use Facebook's motivation ... Changed

Researchers have long known that users ' online activities are driven primarily by five broad categories of needs: Information discovery, interpersonal communication, self-expression, and time and entertainment. The hunt-led study is to see if people spend a lot of time on Facebook for the same reason. The research proves this: other factors that drive user network activity are also factors that drive their frequent landing on Facebook, in addition to the fact that the information lookup is not quite consistent. Moreover, entertainment and killing Time are the two biggest driving factors behind.

"If a person plays Facebook primarily for entertainment, then he uses Facebook in ways that are very different from those who play Facebook to maintain relationships." For example, he would play Facebook as a blog, or he would use Facebook to express his own views. ”

So while a lot of people call Facebook a way to get in touch with old friends, a lot of people actually go to Facebook to entertain themselves: look at the video, look at the photos, or bring the money to Facebook--play the game.

But not all for fun, self-expression is one of the important motives

People have known for a long time that self-expression is one of the reasons users love to surf the internet. And this latest study proves it again: users, especially young users, use Facebook as a means of expression. The study reads:

"Although it is beyond the scope of the study, the motivation for self-expression does provide a partial explanation as to why people post their own feelings in their circle of friends, express their opinions or post a picture." ”

"There are many reasons why people are posting their status updates to Facebook's news stream," he said. Hunt's research also conveys the message that future research can further determine the relationship between self-expression and people's use of Facebook.