Why should you care about his share?

Xu Zhiming, founder of the Fast Schoolbag

1968 Born in Qinhuangdao, Hebei province, Funing County, 1987, Beijing University of Political Science and administrative department, 1992 into the advertising company, 1995 founded the country's first advertising professional bookstore-Dragon Media advertising culture bookstore. June 2010, the establishment of a book sales-oriented business platform Quick Schoolbag, launched the "one-hour distribution" service, in September 2014 terminated the service.

Who asked the guest to share?

Top grade business Vice President Yinsong

Art Little founder Liu Yu

Tinydeal Data analyst Wang Zifeng

Lu Jianing, executive editor of the World Network business manager

World Network Business Guppe

The following is an interactive transcript, shared at 2014/9/24 20:00

Lu Jianing: Please Xu introduce the new line of love and grab goods and the relationship between the fast schoolbag.

Xu Zhiming: Love Rob Goods specialize in import food, import daily necessities special sale, the way to learn the only product. and "Fast bag net" parallel.

Guppe: Is there a partition for the goods?

Xu Zhiming: Fast schoolbags More miscellaneous goods, mainly sell blue calico, only true love to the Golden, crane years, such as close to the unique products, shop style, to serve the original customers, fans.

The reason for sex and robbery is that I found that in recent years, imports of food, commodities sold very well, but almost all of the site the most part of the brand, product profitability remains relatively high, there is a price by pulling down the opportunity to obtain customers.

Guppe: How to compete with the big platform with deep pockets than the price?

Xu Zhiming: Just look at the empty window for how long, we see the opportunity to try. As long as it is blank, no one has done it first. The man is in the heaven.

Lu Jianing: How is the selection, including SKU control, designed?

Xu Zhiming: Import food, a lot of daily necessities, so we use the special selling method, each product only sell for 10 days.

At present, mainly in cooperation with the original supplier cooperation, SKU will not be more, rotation.

Lu Jianing: Is the quick schoolbag directly updated for imported food sites better?

Xu Zhiming: Quick schoolbag to sell books started, because there is a "book" Word, many people still think we specialize in selling books, in fact, the proportion of the book last year fell to 15%. The opportunity to change the image. So no "fast schoolbag". But there is no chance of selling books when Amazon is in the east. Simply selling books does not make money, and margins are too low.

Wang Zifeng: Why do you choose to do the import electricity business?

Xu Zhiming: The reason has three: 1, the quick schoolbag originally is selling the import food, the daily necessities, sells is also good; 2, the fast schoolbag has accumulated this aspect the supplier; 3, has the price reduction space.

Wang Zifeng: If you do food, customs, after-sale, how to guarantee the warranty?

Xu Zhiming: We do not direct import, direct and brand agent cooperation.

Wang Zifeng: How do you look at Amazon's domestic direct mail?

Xu Zhiming: Is Amazon's direct mail just a concept? I can't see clearly. The general trend is the increasing activity of imported goods.

Wang Zifeng: Amazon Direct Mail is through the Shanghai FTA entry, customs clearance quickly. Ebay is also open, and imports are mostly food.

Xu Zhiming: Amazon direct Mail, it is necessary to order on the Amazon website in the United States, so come in when the postal tax payment. Not suitable for domestic electrical business. Domestic electricity business is to first do the import of goods, pay value-added tax, and then sales. Tax rates are high, but only so. otherwise illegal.

Wang Zifeng: Yes, Amazon has taxes. But they are very strict in their control of the goods, so the quality can be assured.

Yinsong: Xu always played an hour express, so I happen to have a question to ask: if similar to suning gome such as the entity shop distribution enterprises, the introduction of an hour or a little slower, such as three-hour delivery, do you think the real enterprise against online enterprises to help? What is the problem?

Xu Zhiming: Su Ning has already started to do one hour distribution, is to use the store. Their current ad in the elevator is promoting this.

Yinsong: What do you think about physical retail delivery in one hour?

Xu Zhiming: Entity retail an hour, if it is online order, it is incremental, otherwise meaningless.

Yinsong: I have to think is the so-called full channel, if the entity shop can not do fast delivery, basically meaningless. Is this doable? Will there be a significant increase in cost? Secondly, do you think this kind of pay is meaningful to the competition? Or does the user value the operating element more than the price?

Xu Zhiming: Physical store delivery, the key to see the category, order how to obtain, Customer unit price and other comprehensive considerations. Convenience store to do this, to solve the problem of low unit price. Physical shop to do, to see where the order came from.

Yinsong: Of course, orders from the Internet.

Xu Zhiming: The biggest problem of developing e-commerce is that it won't get online orders.

Yinsong: There is a different view: physical stores do not lack online orders, but the acquisition of physical store traffic will be like a marathon, rather than online business understanding.

Yinsong: Taking your food category as an example, how much more can an hour's delivery cost than a day's delivery?

Xu Zhiming: Two kinds of delivery mode is not good, one is self-built, one is outsourcing.