Will e-books follow the footsteps of digital music?

E-book: Not the same as digital music

Zhu Yu

E-books = E-book devices + Free books everywhere on the internet.

Digital music = Digital Media Player + Internet downloadable digital music everywhere.

In the last ten years, digital music players are almost in the hands of one, the music industry profits are getting lower; in the past two years, the Kindle, the Hanwang paper, le Pad, the ipad and other E-book devices are increasingly popular e-books are also eager to find a new profit model, E-books and digital music have a striking similarity.

"The record is dead", make the record does not earn money, when everybody has the MP3, the ipod and so on digital music player, when effortlessly may obtain the free digital music, the few people will pay to buy those which can not conveniently play in the digital player and the expensive record. However, due to the lack of a healthy industrial chain relationship, digital music electronic copyright dealers in the supply side and the channel side of the two-way squeeze, also face unsustainable situation. Now, will the digital development of books repeat the mistakes of the digital music industry?

"Digitalization is a big trend, but there will be a long life cycle for paper books," he said. "Oriental Publishing House Digital Publishing Department director Tri Yan to the" China Business Newspaper (blog, Weibo), "said reporters. In fact, just like the Hundred years Kodak, the first digital camera is the inventor of her own, and its defeat was defeated in the digital war. E-books just Sprout, who hold the source of electronic book publishing, who has the right to speak.

Piracy is a terrible thing, it can subvert the whole industry. But in recent years, the music industry's profits are getting lower and higher, some music companies have to regard "piracy" as a way to promote their products, and put more energy on the live music broker. However, the singer frequently concerts, exhausted, harm le people, also let fans disappointed.

To protect the copyright of E-books is the key to the big industry in the digital age, which has become one of the world's problems. As the music producer of Beijing Silver Base a group of Cultural Media Co., Ltd. CEO Zhou Libing that the development of book publishing industry in China, although more mature than the music industry, but still can not achieve a healthy industrial ecology.

"Fang Hanwen War" is still in the fierce, this makes Han Han's work is once again hyped. January 26, 2012, the Apple store new shelves Crazyapp Company's app "The Complete Works of Han", the price is 12 yuan. But Lu, general manager of Wan Yu, who published many of Han's works, told reporters Crazyapp had not been allowed to get the app Wan Yu.

The Apple Store protects the music well, software, book publishers of Intellectual property, but in the case of digital book production, app does not review the software content provider itself whether there is a tort, because the software producers do not need to show the copyright certificate to Apple, all the responsibility of the upload person responsible. In this way, even if users pay to buy the app, it does not mean buying copyrighted e-books.

In fact, when the publishing agencies to jointly Sue Baidu, Apple and other companies infringement cases, we might as well look at a different perspective on the business of E-books. Demand generation opportunities, the Internet has a large number of pirated electronic books, because there are a large number of readers accustomed to electronic reading, these people have some economic income of white-collar workers, they have a certain sense of copyright protection. When they need to read an electronic version of a book, it is hard to find genuine on the Internet.

However, if the consumers of e-books are easy to find genuine books on the internet, have a smooth payment platform and a good reading experience, and read pirated books to download, order, typesetting and many other experience than the original, I believe there will be a large number of readers back to reading genuine electronic books. This also for the E-book industry chain warns: The past published book electronic copyright still has a large number of reading needs, urgent need to provide more electronic version of the authorization.