Will protect consumer rights and interests in the first group buying site, its position gradually stable

After several rounds of shuffle, group buying site in the face of life and death after the robbery, showing a new trend: the top, especially the protection of consumer rights in the first group purchase site, its status gradually stable.

Among them, the United States network in June to 440 million yuan in sales to take the lead in the purchase site "400 million times." This March ~ June, the United States Group network to 306 million yuan, 330 million yuan, 380 million yuan and 440 million yuan to achieve the sales of one months to the growth of the previous step.

At the same time, group buying industry is still in the integration shuffle stage. The number of group buying sites is decreasing at one hundred or two hundred a month, according to the data. By the end of May, the domestic group buying industry is active in a total of 2,996 sites, the number of sites back to the beginning of the 2011 scale. With more than 2000 regional small group purchase website closed down, group purchase industry integration has entered the "Clearance time." However, the industry believes that group buying consumer groups have been basically stable, about 40 million people per month, and consumer consumption mentality is gradually becoming rational, from "rob a cheap first put" into "on-demand".

Although the group buying industry shuffle has entered the "Clearance Time", and consumer groups tend to stabilize, but this does not mean that the survival of the group purchase site since then can rest easy, even the top 10 of the national famous group buying site can not be taken lightly.

American Group Network CEO Wang that 2012 group buying industry Matthew will be more obvious. Analysts point out that when consumers become more and more mature consumer psychology, group purchase website business philosophy and service awareness will become the key to the cultivation of fixed consumer groups, and stable consumer groups to ensure the smooth flow of funds, so that the mission to buy the site from the "Burning money" of "fate", into a healthy, sustainable development track.

The reality of the example is that the United States network has been adhering to the "consumer first, merchants second, the United States Group III" service concept in the industry "shuffle" reflects its role and value. U.S. group Network Vice President Wang Huiwen revealed that the U.S. regiment in the country has a total of nearly hundreds of stations, most of the station has been achieved profitability, is expected to achieve the company's overall profit target in advance. Web site to achieve such a development, positive, thoughtful, meticulous service awareness work.