With the "benefit" and move Mengniu m-plus Public interest to collect the finale

December 9, Mengniu Dairy in the public network launched "with the ' benefit ' and move: m-plus smart plastic protein replenishment combination of public good" project, the project total fund-raising 523247 yuan, accumulated from 10 provinces and cities, 683 people support. As Mengniu "Have you the most beautiful" public welfare platform "exchange calories" project an innovation, this time Mengniu through the Internet, the social responsibility project, new products and public platform to get through the attempt, in this cold winter, because everyone bit by bit support, and appear exceptionally warm. It is understood that Mengniu M-plus pure milk is the application of the Internet thinking, a cross-border production of a dedicated intelligent Physique analyzer and app as the carrier, the main shape of the concept of new products, but also the world's first protein natural milk replenishment. Not long ago, Mengniu m-plus seal test ceremony boarded the "Kunlun decision-the Battle of the Gods" 2014 finals, the former international Liyi, the national fitness Body champion Feffy and other social names to participate in the initiation ceremony. Unlike the general milk, Mengniu M-plus focuses on "redefining the shape" of the field, with the Internet intelligent Technology, fight fitness craze, the ingenious combination of a new market. As one of the most influential platform in China, the public network through the "public good" form, for Mengniu M-plus provides an innovative Internet trial, but also for more public understanding, participate in mengniu public activities, experience creating new products to provide a channel. In this event, every 1 cartons of m-plus milk sold, Mengniu will donate 10 yuan for the village public welfare projects, participate in the activities of users, the future can also be in the M-plus app to receive the public service task package, the daily plastic consumption of calories into learning supplies, daily necessities, donated to mountain children, continue to use "shape" power , help more mountain baby realize dream. Mengniu continuous Cross-border, continuous innovation, the use of "social + social + public" Public participation model, aggregation of various forces, through a little bit of effort, for the children in the mountains to send warmth. Since November 2013, Mengniu Dairy industry to join hands with more than 60 industrial chain partners, tens of thousands of netizens together for love run, for love, through the line, the combination of social public welfare mechanism, for the country's 22 provinces and cities, 600 need to help rural schools launched near hundreds "exchange calories" activities. The number of participants was nearly more than 300,000, exchanging 50 million kcal calories, replacing nearly 120,000 pairs of gloves, 1000 pairs of shoes and 2000 workbooks, stationery and other daily necessities.