Won the innovation workshop, Sequoia Capital Investment, the original content of the competition game

"Six big boys with an average age of over 30 years. 5 were married, and 3 were already parents. What makes them want to venture into the blue Sea, every night to broadcast the game? Some say it is faith, some say it is passion, only they know it, only because of the beginner and dreams that have never changed. ”

In the material sent to me by the IMBATV founder's team, the beginning of a passage deeply touched me, when we often habitually use capital, market and other cruel standards to look at a start-up company, is not to ignore the founders of the most important part of the beginner?

IMBATV (website construction, with the official forum address) is a DOTA2 game as the center of the original content supply platform, has been broadcast TI4 league, and the production of water friends, competition on demand, the game mv. In the early stage of the equipment is not very in place, IMBATV live in the league has created a full platform of up to 300,000 simultaneous online records, and IMBATV is on the platform of the network DOTA2 competition---I League, the project online 4 days, has raised more than 300,000 yuan.

If there are students playing DotA, Demons (Zhangjie), 117 (Shen Weirong), esports waves (Zhou Lingxiang), the BBC (Zhang Saint) Bibisi, Pony (Liang Jo), 0083 (Wu Zhongyu), these names must be thunderclap. Once China's first electronic sports TV league--g League, Demons and 117, is one of the founders of the game, the BBC and the Waves were the host, pony and 0083 were the then event Commissioner. On the game channel, they became the preachers of China's electric competition industry.

When it comes to the online league, the demon and I talked about their own views, he felt that the previous electric competition, the player audience participation is too low, many players are just watching the broadcast, but there is no way to really feel their own and the League deep contact, the public is a good way. The cost of holding an electric competition is very high, the actual problem that the public raises can solve is very limited, but IMBATV hope to use this kind of behavior, let more players have a sense of participation, feel the common growth with the competition, this is not any previous game can bring the experience.

Standing in the angle of entrepreneurship, the whole industry is the current situation is placed in front of IMBATV can not avoid the problem, IMBATV several founders and I share some of their views.

In fact, China's electric competition industry is still in a very early stage, there is no complete industry flow, there is no complete business model, we are groping. Plus the mainstream idea that playing a game is not a thing, the entire industry itself is not enough exposure, so now can see the "Electricity competition", in fact, is the commercial demand of the Giants held by the competition, so the entire "electricity competition" output is very small, only some of the events of the live and teaching video, Content composition is also very not substantial.

But with the streaming media technology and the growing power of live platform technology, more and more players, especially the younger generation, have focused on the professional competitions in the game, they have more demand for the relevant content, so we will see a wave of continuous live service, such as Dou Fish, YY, and at the other end of the ocean, Google spent 1 billion of dollars to buy a live platform twitch, the domestic game broadcast service on the cusp, and happened at this point in time, the demons they collectively from the game to resign, founder Imbatv, everyone thought IMBATV also want to do platform, but in Imbatv view, The content is kingly, and this point is also the way that IMBATV chooses to cut.

"We want to be a top media player in a gaming video media," "We want to be able to try all kinds of presentation, constantly adjust the content type according to the user's feedback, try to make a mistake, and do something with IMBATV style," The demon said to me about Imba TV's biggest vision. "For example, the demon has mentioned that the follow-up IMBATV will take into account the contestants interview, the game process documentary, as well as the content of the two development of the game, to make a collection of games, as well as game teaching, such as various forms of original content."

Now, IMBATV has obtained the innovation Workshop, the Sequoia Capital Investment, the investment has not disclosed, and IMBATV has already covered yy, Dou fish, 17173, pplive, the banner TV and so on live platform, the follow-up will also connect Sina game, KK and so on, hoped achieves the live broadcast platform full coverage, Allows the player to choose the most convenient way to watch the program. IMBATV's own player portals and apps are also in development plans.

Anyway, IMBATV is already in operation, and also produced a lot of attention to the works, such as TI4 qualifying broadcast, red Network of DotA version of small apple, agricultural heavy metals, these have laid the imbatv to the atmosphere, to the content-oriented style, hope that these old boys can do a good job of the media competition And go farther.