"Wooing" users with free upgrades to broadband

Is playing the game nervously, but because the network slow and affect experience even forced to interrupt, this is a lot of gamers have encountered problems. Reporter learned yesterday, giant network "Washi Wrath" project team will contribute tens of millions of dollars, with free upgrade broadband way "wooing" users.

Giant Network "Washi Wrath" game operator Wang Chunye declined to disclose the face of the user's marketing amount, but there are close to the project team to the reporter analysis, the game estimated for more than 50,000 players meet the requirements of the bill, the current project agreed on the per capita annual subsidy in the 300-500 yuan, So the money that was eventually hit was definitely going to be tens of millions.

For Chinese gamers and even ordinary netizens, the slow speed is not a topic to be bypassed. China Internet research organization and data platform Dcci Internet Data Center published in December 2011, "China Broadband User Survey" Report also pointed out that more than half of the mainland netizens use false broadband, the actual net fee is 469 times times Hong Kong. The so-called "fake broadband" means that the actual broadband download rate used by netizens is lower than the nominal broadband rate offered by operators. The report also pointed out that broadband costs, the mainland broadband users on the Internet 1M bandwidth of the actual monthly cost of 13.13 U.S. dollars, is 3 times times Vietnam, the United States 4 times times, 29 times times South Korea, Hong Kong, China 469 times times.

It is in such a big background, "Washi anger" in the game promotion period thought for the player to raise speed this trick. There are online games industry analysts said that in an endless stream of game marketing, each year to hit a tens of millions of yuan is not new, but the money to pay for the user to raise speed is the first time. "First of all, this thing is very creative, can grasp the player psychology, increase user stickiness, attract more players; second, the high net fee in these years the problem has been widely criticized, this is also expected to a certain extent to reduce the first-tier city users of the Internet costs. ”