World State buys the passenger circle, the online travel enters the merger time

Recently there are rumors that Baidu to buy Ctrip, although the news has not yet officially sitting, but has stirred up the online travel market agitation. The same message will vary greatly from one perspective to another, and some think the opportunity is coming, but there are more people who feel the danger.

In the near future to the United States and Taiwan, in transit passenger circle pocket travel to find plans, found inside directly connected to the World State Travel Network Travel assistant tools and super Free line products, so the depth of the combination gives the feeling that this is another acquisition of the rhythm, and later through the exchange with insiders, my guess is still reliable.

The pedestrian circle is the social tourism website, the innovation Workshop incubation pioneering company, has the very well-known in the industry, appears has already arrived the graduation period, wants from the Ding good mansion to move out. Passenger circle does not directly involved in tourism business, but the main social tourism. Everyone in the above to share travel plans and experience, to see other people's plans, you can download directly to their own use. The 26,000 cities in Europe are classic, and there are introductions on the passenger lap in transit. This first to bring value to users, after the development of commercial value products, will always be very popular, I often go up to see.

Went to see the World State Travel network, found that its background is not small, set up in the end of 2012, the March 2013 only products, the beginning of the venture to get Yahoo chief Jerry Yang, Tencent early investors Wang Angel investment, in the company started less than a year after October 2013, The company has won tens of two of thousands of dollars in a round of investment in the venture, the pace of development is very alarming.

The founder of the World State Travel Network is Zhang Ping, a former CEO of Yahoo China and a partner of CDH investment. World State Travel Network financing experience is more peculiar, it is said that Zhang Ping to the United States to see Yang, two people chatted for 5 minutes after Yang immediately decided to invest. This 5 minutes talk about what can have such a large role, I think the specific business details will not be involved, so short time they can only talk about direction, Zhang Ping and selected online travel big direction to get the recognition of yang, or directly poked in his heart card, this decided to invest. The world State, which was set up two years after the establishment of the passenger-ring in transit, has turned around and merged with the passenger circle, thus showing its development speed. World state as a new type of website, is it to take the road of the development of Ctrip and mergers and acquisitions to enter the wireless internet tourism?

World state is to do online outbound travel, income and service number, and can not be compared with Ctrip and other large web sites. But the reason why the world can get the favor of investors, I think it is because of its unique business model and direction, relative performance and strength, investors more value model. The site's business situation can be summed up so described, personalized, standardized, customized, talent-led self-help outbound travel.

The time for the rise of the traditional online tourism is not very good, the direction of entry is also borrowed from abroad, the first is the most easy to product and standardized air tickets and hotel services online. Ctrip in this industry is so successful that it captures most of the benefits of online travel, and in this context, the online travel site that is sold for purely tourist products is not easy to get out of the way. However, as the original Ctrip, 10 years ago is the online air tickets and hotel distribution gold development period, now why not the development of tourism products distribution, and even personalized travel products customized distribution of the golden period? After all, over the past 10 years, the market environment has changed.

Most of the online travel websites that make travel products are simply the windows that distribute the offline travel products. This can also do some of the offline distribution tasks, but there is a problem is difficult to solve, that is, product standardization and personalization. This is the main reason why online travel is not good to do, which puzzles the industry.

If there is a website, all the tourism products are standardized, and then decomposed into small pieces, so that users online free choice, like in the supermarket to select goods, the desire to buy tourists will be larger? Sure it will. The opaque and fuzzy nature of tourists in the process of tourism consumption is a long-standing problem in traditional tourism, and there is no such thing as online tourism. The power of the Internet is to be able to change some already deep-rooted, this unreasonable but let people feel accustomed to things, so that users from the heart to send a sigh: Ah, it can be so!

To complete the standardization of tourism products, in fact, is not an easy thing. Support a complete outbound travel chain There are many, must be fully communicated with each link and coordination, but also timely information updates, the final can be standardized tourism products in the form of modules presented to consumers for their choice. The current online tourism business model has entered the renewal period, although Ctrip has captured most of the benefits, but does not mean that Ctrip is the only correct model. Ctrip is the standard link in tourism to take the lead in commercialization, and there are too many non-standard links in the tourism sector needs to be changed, which contains great commercial value.

Tourism as a kind of experience economy, in the development process should be synchronized to enhance the user experience of each link, and online tourism at this stage to make the biggest change, is still in the marketing approach, other such as tourism consulting, personalized products to provide such links, over the years has not changed much. Now that the time has come to transform the new paradigm to upgrade the industry, personalized online travel will be a major direction for future online travel.

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