WSJ: Yahoo stands on the edge of the mobile internet era

[Guide] in today's mobile internet era, Yahoo has already become Google and Apple's defeated, even if Yahoo angrily seek change, I am afraid may not be able to save the company in the fire and fire.

Tencent Science and Technology (Tom) Beijing time October 16 news, according to foreign media reports, The Wall Street Journal (blog, Weibo) recently published a "Yahoo is also facing the mobile cliff" (Yahoo Also javaserver The mobile Cliff) commentary article. The article points out that in today's mobile internet era, Yahoo has already become Google (micro-bo) and Apple's defeated, even if Yahoo angrily seek change, I am afraid may not be able to save the company in the fire and fire.

The following are the main contents of the article:

Yahoo was once the gateway to the Internet. But now, "Marissa" Google and Apple have become two big mountains in front of Yahoo's new CEO, Marissa Mayer.

In the early days of the Internet portal, Yahoo was once a great place to build a dominant web-mail service and set up quality news, finance, sports and other channels. As a result, Yahoo was a great success in the online advertising business. However, this traditional portal model was not easy to migrate to today's mobile device platform. Now, most of the computer users who visit Yahoo's home page are just for quick access to Yahoo Mail Service, which is why Google's rapid growth in Gmail will have such a serious impact on Yahoo's hit.

In today's mobile internet era, Yahoo's troubles are much more than that. Although some mobile phones and tablet users still insist on using a Web browser to access the Yahoo mailbox because of the smaller advertising area, but for those who access the mailbox through the client, Yahoo hopes to use this to promote the content of other channels of the portal or the placement of advertising opportunities are less and less.

Yahoo's most popular client on the US market iOS platform is fantasy NCAA, currently ranked 192, according to data from the mobile Internet market research firm AppData. On the Android platform, Yahoo's mailbox is ranked 32nd. In addition, both on iOS and Android platforms, Facebook apps are more popular than Yahoo Mail. On the iOS platform, Facebook clients ranked 40th and ranked 5th in the Android platform. It is worth mentioning that Facebook also has a well-known photo-sharing software Instagram, the app ranked 9th in iOS, and 10th in Android.

Facebook has its own short board in terms of the profit model for mobile devices, but its biggest advantage now is its huge user base, and Facebook is well positioned to launch revenue-generation programs at any time.

Another internet giant, Google, is also the "big player" of the traditional Internet, and in today's mobile internet era, Google's strategic thinking has become clearer. The Android operating system, which is pre-installed with YouTube, Gmail and other Google services, now occupies 59% of the world's market share, is the world's most popular mobile operating system. Even on the iOS platform, Google is still the default search engine for the iphone, and YouTube, its video site, is one of the most popular apps on the iOS platform.

At present, Yahoo mainly through other ways to integrate its services to Apple services, such as the Siri voice assistant services in the provision of weather information, stock prices, sports scores and other functions. While this is a positive aspect for Yahoo, Yahoo wants to do more to create revenue for the company.

For Yahoo, it is not easy to catch up with other mobile internet rivals through acquisitions, as some popular application acquisitions are unusually expensive. For example, local search is currently a popular application category, and companies such as Yelp and Google dominate in this area. If Yahoo wants to buy Yelp, the purchase price of the latter will be as high as $2 billion, which would cost a large chunk of Yahoo's cash reserves.

So with the development of the mobile Internet, Yahoo Beauty CEO Mayer may find that Yahoo's status has become precarious, even a jump on the edge of the cliff may not be able to bring the company to the tide.