Xiaomi mobile phone postponed in foreign countries

Wu Feng Heng

Millet originally planned to enter 10 countries this year, now it seems difficult to complete.

According to foreign media reports, Xiaomi mobile phones in Indonesia, Brazil market because of "long and painful device certification process" and postponed the release of millet global senior vice president of operations Hugo Barra (Hugo Barra) in New Delhi, India, said in an interview, In Indonesia, Brazil and Mexico, it may take up to 6 months to complete the equipment certification process.

On April 23 this year, millet routers, box enhanced version of the new conference, millet technology chairman Lei Jun for the internationalization of millet products are still full of confidence.

Lei Jun said that Millet started to test water in China Taiwan, Hong Kong and Singapore markets last year. After one year's trial of water, it proves that Xiaomi's play is feasible. The team also explored a set of global expansion methods and will enter Asia this year 10 countries in Europe and the Americas, including Malaysia, the Philippines, India, Indonesia, Thailand, Vietnam, Russia, Turkey, Brazil and Mexico.

Lei Jun and Vice President Li Wanqiang mainly focus on domestic business, while Lin Bin and Hugo Barra are responsible for international business.

However, Hugo Barra said recently that because of the certification process, Millet hopes to launch smartphones in Indonesia by the end of August, and the launch of smartphones in Brazil may take longer, as Brazilian law requires companies like Millet South American countries assemble products, "It may take longer, perhaps in the next 12 months, but everything is hard to say."

Lin Bin said that as of June 30 in the first 6 months, millet sold 26.1 million handsets, revenues of 330 billion yuan.

An Internet practitioner to accept the "First Financial Daily" interview, said that millet has created a "futures model" to a small amount of low-cost products to the market, get enough attention after the single vote production, cash to more Multi-user made low-cost commitment. "The traditional era is not established. In the Internet era this model was established. It took a lot of human nature to the extreme."

However, the era of configuration warfare is over. "Configuration upgrades mainly in the past year, nuclear upgrade, screen upgrade, memory upgrade, and then Andrews operating system upgrade, the history of this year, this year the entire configuration upgrade space is not big enough." The above said.

"Cheap high with" is not unique to millet's advantage, in fact, in the accumulation of mobile phone technology, cost control have their own strengths and weaknesses have been squeezed into the crowded thousand machine market.

"Cost-effective has always been the pursuit of millet, according to their argument is to benefit consumers, but for a company, if has been positioned in the low-end, not too much for the future." Wang Yanhui, China Mobile Alliance Secretary-General said , A good company in the product itself certainly should have more innovation, it is impossible to always follow the strategy.

The long-term positioning of millet products below 2,000 yuan, also hinder the company's innovation. "The bigger obstacle we face in the future is that many companies may sell cheaper than it. The more you go to the low end, the more competitors you may have, the lower you can sell but someone will always be selling more than you Low, "Wang Yanhui said.