Yahoo is keen to buy the secrets of failed startups: a desire for mobile talent

http://www.aliyun.com/zixun/aggregation/17197.html "> Beijing time August 4 News, according to foreign media reports, since Marissa-Mayer (Marissa Mayer) at the helm of Yahoo, She was always keen to buy startups that had been Waterloo. Since Yahoo is seen as a declining internet powerhouse, it is hard to recruit talent directly. But at the same time, because it has ample cash, it is able to attract talent through acquisitions.

Yahoo today acquired Rockmelt, a company that was warmly sought after by the media and whose mission is to reshape browsers in the age of social networking. But the company did not develop and eventually became nameless. So Marissa-Mayer took the advantage of buying it. As Yahoo's CEO, she has been a frequent shot to acquire dozens of failed technology start-ups.

Ms. Mayer has been plagued by media criticism for buying a number of unattractive startups, many of which do not even have the kind of technology Yahoo has hailed in its takeover statement. But Ms. Mayer bought the companies not for their business, but for the engineers who sought them.

' Every time she buys a start-up, ' Yahoo will lock in engineers with two contracts, and then let them develop apps and hire more mobile developers, Businessweek Bloomberg Business Week in Ms. Mayer's latest profile. According to two people familiar with the Yahoo acquisition activity, said. ”

Isn't it more convenient or affordable to hire programmers from a talent market or university? In today's Silicon Valley, companies compete fiercely for developers. Francisco Magazine, the San Francisco magazine, recently wrote that while the social gaming company, Zynga, had just sacked hundreds of employees, other companies had been tempted to hire the Laid-off programmers. Others have also started to lower the threshold to provide opportunities for former employees who want to return.

For companies like Yahoo who have been brilliant and are now overtaken by emerging technology giants, recruiting is too hard. Ms. Mayer needed mobile talent most, and Yahoo had ample cash to hold Alibaba shares, so she found a way to recruit talent.

When you are seen by people as outdated internet giants, it is difficult to recruit talent. There was a special ecosystem in Silicon Valley when Apple bought the disastrous startup color. The best programmers usually want to be entrepreneurs, so they go out and raise money. If their startups fail, the VC companies that support them will want to recoup their investment as much as possible. They are dedicated to finding a "soft landing" approach, persuading companies that have great interest in talent to buy their startups. This approach, also known as the "takeover hiring Act", sustains the long run of Silicon Valley.

Time will tell us if Mayer's strategy works. Yahoo's new iphone version of the weather app has won applause and rewards, demonstrating its ability to develop stylish mobile products. Although Yahoo's financial level continued to decline, but its flow and user active number has bucked the trend. Most importantly, the company's earnings showed the company's staff shrank by 59% in the second quarter. Perhaps the fresh blood that Yahoo has injected will help the company to make a difference in its long period of low morale.