Yi think tank: Game Virtual Goods consumer-to-consumer consumption staggering

Sina Science and technology news July 18 afternoon message, Analysys International analyst Yuyi today released a simple version of the Analysis report, 2011 China's Virtual goods consumers in the operator and the players at the level of consumption is basically flat.　　The monthly ARPU on the consumer is 720 yuan, while the consumption in Consumer-to-consumer is 596 yuan. The following is a brief version of the full report: Enfodesk of the upcoming "2011 China Virtual Goods Consumer Research Report" shows that the 2011 China's Virtual goods consumers in the operator and the player's consumption level is basically flat. The monthly ARPU on the consumer is 720 yuan, while the consumption in Consumer-to-consumer is 596 yuan.　　In 2011, the overall user research report of the Analysys think-tank showed that the total monthly ARPU per user was only 62 yuan. Cross-data show that users of different consumer power intervals, their pay needs, and marketing sensitive points are different.　　There are also obvious differences between rational and perceptual consumption. 2011, our country Virtual goods Consumer-to-consumer consumer's most important demand lies in the game the equipment as well as the game currency. It is noteworthy in the data that the players are circulating between the mall selling unbound props.　　China's online game product design, more and more attention to the "Time players" and "RMB players" balance, and the introduction of the use of time to exchange the shopping mall props, this way has greatly promoted the games and internal and external economic cycle. The data also shows that the seller of virtual goods, after obtaining real income, is only a small part of real life.　　The benefits are generally translated into the investment of the player, the game currency, and the Consumer-to-consumer investment, once again promoting the gaming economy and driving the earnings of the Business-to-consumer. The virtual transaction database of the Yi-chi think-tank shows that game content, shopping malls change often on the game currency and prop prices have a greater impact, in the early days of turbulence, volume surges, deep players and gold group generally profit, and with market regulation, prices and gold prices gradually stable, more mature game products, and the dual-regulation virtual currency use of mature game is a stable gold price, price level.　　This is more advantageous to the operation of the net swims enterprise. The "2011 China Virtual Goods Consumer Research Report", completed by a joint survey of Analysys International and virtual goods trading platform 5173, is the first in-depth report on the consumer of virtual goods and behavioral research for the core consumer groups of online games. The report covers the natural attributes of Chinese virtual goods consumers, such as the payment demand, dissatisfaction, the acceptance of promotional methods, Consumer-to-consumer funds and prop circulation, and the correlation analysis between Consumer-to-consumer and Consumer-to-consumer.