Zhao CEO interview: only do their own good products

As one of the most popular two products in China's hand-travel market, the development curve of "letting go of the Three Kingdoms" is the concern of the industry in particular. In the 2014Chinajoy game exhibition site, the Zebra network was fortunate enough to invite the "let go of the three" developers, in a live interview, CEO Zhao said that one of the most important things in the time of the Palestinian era is to recognize what you can do, and then make the best of what you are good at, like, and grasp. Let go of the Three Kingdoms "success is derived from this obsession with the product, and the user experience to do a good job of the income for the bar is a thing. The CEO of Zhao as a game company's helm, Zhao more trust in the team, more know how to delegate, he said in the "let go of the three countries," the main direction of the project of art style, core play, and most of the situation is discussed with the team. Zhao believes that as a CEO you need to control the "strong" impulse, because even if you take some details, it is impossible to grasp all the details, especially the finer details, even if you can catch at the research and development stage, the operational phase is not exhaustive. And if you don't give the team the opportunity to grow, then this unity is unlikely to grow. In the "release of the Three Kingdoms" operation, Zhao for the company's distribution capacity is very recognized, he said in the App Store independent operation of the list of games is not many, the fact that "let go of the Three Kingdoms" is currently doing one of the best, in view of their strong distribution capacity, Zhao revealed that within 2014 years, the company will also launch the agency issue business, but this does not mean that the bar will be transferred to the issuing companies, research and development is still the core business. In addition, Zhao also revealed that at present, the bar has been with a number of IP copyright dealers to discuss, and is about to reach some IP cooperation. But for IP, Pakistan's attitude is to find a good IP, but good IP is not a good product absolute conditions. The Zebra net interview reads as follows: Zebra Net: As the CEO of the BA-era, how do you control the whole game project? Zhao: As CEO definitely need to keep abreast of the product dynamics, need to know a lot of places in the end there is no problem, so each project must be pro-Pro, but in the specific details of the need to delegate power. You need to let the front-line operators decide this thing. Zebra Net: For example, "Let go of the Three Kingdoms" this product, your main approval of the place have what? The CEOs of some teams have a background in planning, art, or technology, and they may be more assertive in some ways. Zhao: In the "Let go of the Three Kingdoms" project, I mainly finalized the art style, Core gameplay, but most of the time it will be discussed with the team. In fact, as CEO I think I need to control the "strong" impulse, because even if you catch some details, it is impossible to grasp all the details, especially the details of too thin, even if you can catch at the research and development stage, the operational phase is not exhaustive. If you don't give the team a chance to grow, then the team can't grow. Zebra Network: So in the "let go of the Three Kingdoms" this product, what is our internal communication like? Zhao: In fact, this product is directly from the team, the team is for the content of the hand swim special love, like to do such a product, I from the product direction, the company resources to support this point of view, when the team needs me to decide when I will come to participate in the discussion. I think because this product is proposed by the team, is the team spontaneous, hope to do such products, so the product in detail, such as fine arts details, lines and so on details will be more spiritual, as the CEO is more to give support. Zebra Network: A lot of page game companies started this year's main hand-pushing products, do you think the development of this year is the focus of the page or hand tour? Zhao: We do not deliberate arrangements for the main development of the page or hand tour, page tour or hand travel, as long as you can make users like things are the most important. What is hot, what to do, or the fashion, which we do not agree with a view. In fact, there are a lot of opportunities, I think every opportunity to do more than can be successful, rather than blindly follow the bandwagon. Zebra: So what is the idea of the product? How do you choose to launch a page tour or a hand tour? Zhao: Each person's experience of playing a game is not the same, so he is interested in and like things are not the same, he can understand the player experience is also different, so suitable for his products, Or the product he can make is limited. The important thing is to recognize what you can do, and then make the best of what you are good at, like, and grasp, rather than blindly follow the bandwagon and what fire we do. Although the hand tour market is very hot, but we still see the success of a few products, so overall, most of the manufacturers still do not have the means to survive, this is the objective facts of the market. If from the outside, or the capital point of view, this (hand tour) is very hot and very popular or very understandable, but for research and development he is only a chance, is not your opportunity that is not necessarily, but in the opportunity will always have your chance, or to do their own fit to do. Zebra Network: In the era of both the page tour and the hand travel times have caught up a good opportunity to develop, what do you think is the root cause? Zhao: From social games to web games, from web games to mobile games, it looks as if we are keeping up with the fact that it looks like we've been following the fashion, but we don't think so. The fundamental reason we do these games is that some of the products at that time, let us really feel fun, after such a thing (game) We understand what is going on, and know that they can do well, so sometimes, when you communicate to the product, the user more, you will understand that some of the game place is very need to improve, And this one point is an opportunity, a direction. But after the investigation and the conclusion, and blind fashion is two different things. Also, if you want to really talk about fashion, then for the three-story card game ("Let go of the Three Kingdoms") This is not a fashion thing, andLast year there were a lot of arpg years, but we did such a product ("Let go of the Three Kingdoms"), see this is not the fashion. To be exact, we are doing things that we think clearly. Zebra Network: In the "Let go of the three countries," before the official launch, we have considered this game will have so much revenue? What kind of height do you think this game will reach in the future? Zhao: Look at the first day of retention and all aspects of data, it has been known that the game can reach the height of today. We will never be able to predict the income of our products, because we feel that it is a good thing to make the user experience a better income. In turn, the user experience is good, and care about income is useless. We will not or never shout slogans about how much we are going to do with our income. Zebra Net: "Let go of the Three Kingdoms" after the line is also ushered in the ultra-high number of users, hand-travel platform ultra-high user activity to create an unexpected operating pressure? such as server mill and so on. Zhao: "Let go of the Three Kingdoms" actually did not appear this kind of situation. "Let go of the Three Kingdoms" before, we have some products have been caused by the user too large server mill phenomenon, but in fact, we have been a few years of exercise, experienced product test, experienced the operation of the team, such a problem so far will not become a puzzle. Zebra Net: "Let go of the Three Kingdoms" what will be the content of the update? What are the plans for future funds and personnel input? Zhao: More details of the update is not convenient to disclose at present, we can say that our products not only to see their own plans but also to see the feedback of the players, because sometimes, you have to be realistic to understand the feedback, Just know the following need to update the content how to do, do not do. In addition, we put in the "Let go of the Three Kingdoms" this product's human and material resources are increasing, and will continue to be added in the future. Zebra Network: A lot of CP development products will closely follow the hot elements of the market, even when some elements outdated, in order to meet the market for larger product revision, in the product development process has a similar experience in wood? Zhao: With the market need to see what kind of things, if it is now the players love, and we can understand, understand, We will do it well, there are some things that may not be available on the market, we also want to understand, we will do, and if there are some things in the market, very hot, we do not necessarily like this kind of products, or that is not such a product of the Madman faithful experience, we will not be easy to try, Because we know that on the road to make products is not clever. I very disagree, what kind of products have been outdated this argument, in fact, the game is a cultural thing, cultural things are not outdated or not, only suitable and not suitable, all you really should not in the culture such things up and down some coffin conclusive words. Zebra: So what are our favorite types of game development for the era of Babel? Zhao: Our different teams have different preference types, and some tend to strategic rounds, such as "Let Go of the Three Kingdoms," the team, some more leanTo the action class, such as the "quick hit the West" (page tour) such a team, and some other teams have their own favorite type. Because the people who love games are able to understand each other, we can see that some people for some kind of game products really very persistent, really very enthusiastic, and as a game maker, can really put the product experience to do in place, at the company level we will give support for such products, for such products, we are not afraid to lose money, Not afraid to bear failure, because we are now the product, is summed up from the failure to do today, if the first failure, that is, we did not keep up with the fashion, we should be how, the BA era will not have the development of today. I look at the principle of the product, is to see whether you are really very persistent in this product, and the professional is very deep. Zebra Network: How do we do the same game products in the hand tour, the page of the two platform research and development? Zhao: Before we have a few products are also both the Web page version also has a mobile version, followed by two leaders respectively, of course, with the other team members of the game are overlapping. Zebra: What kind of role do you think IP plays in the hand-travel product? Is there a plan to introduce IP this year in Pakistan? Zhao: "Let go of the Three Kingdoms" the success of this product illustrates a problem, IP will certainly be for the product, but not necessarily a top IP to be able to do the product, The game itself or the game, to its user experience to do better, you can succeed. We are also talking about some IP content that is about to be worked out. So, on the one hand we are looking for a good IP, but IP is not an absolute condition. Zebra Network: This year, the domestic market a bit chaotic hand, do the CP to change the issue, do the distribution to do since the research, do the channels of what all do ... Does the CP have a plan for the transformation of the issue in 2014? Zhao: Not this side or the main team, "Let go of the Three Kingdoms" the success of this product proved that we have a particularly reliable research and development team, but also proved that we have a very good operation team, in fact, in the app There are not many games in the store that operate independently of the list, so the facts tell us that the ability of the operation team is still very strong, from another angle, this ability for us to represent the product, or look at the product time will be more accurate, adjust the product time will be more experienced, these aspects are advantageous. Therefore, this year we will also launch our agent distribution business, but this does not mean that we will be turned into a distribution company, research and development is still our core business.