Zhengzhou most tide fruit merchant: The mobile electric dealer who makes the artistic fashion

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

"Editor's note" Liu Ping, Henan people, 80 uncle, the original Yi Yang women's trousers Electric business director, self-driving travel Tatsu people, once the fanatical art enthusiasts, claiming that the dream is "when a Godfather", now choose to start a business, using micro-letter to sell fruit. C2B, Cycle order these two new fashionable but not mature models are used by Liu Ping in his own entrepreneurial project "buy fruit" in the beginning of a mobile end of the trust game selling fruit.

From selling tea to selling fruit

"In Taobao, Jingdong, when the pattern began to overflow, we want to break out of these platforms to play something different." Liu Ping described himself as the reason for choosing micro-letters as an entrepreneurial platform. After market research coupled with perceptual judgment, Liu Ping "feel Fresh market development, and fruit relatively easy to cut", so quickly chose to import fruit as their own entrepreneurial direction.

And the reason why choose pre-sale this way to sell fruit, Liu Ping said mainly by tea people Wang Cen (Editor Note: Wang Cen, famous tea, since the media, 3721.html ">2014 year began to use micro-letter to try to order tea cycle, two months distribution, by Wang Cen optional self-control) influence."

"Tea and fruit is not the same, Wang Cen take the package year customization, I changed it to a monthly subscription, feel you can try." "Liu Ping and the team discussed the feasibility of a monthly subscription to fruit, no one denies, but no one dares to pack a ticket to succeed. In the end, Liu Ping decided to try immediately, "If you don't take this step, you'll never know if it's feasible." ”

So, April 2 this year, Liu Ping began through the "buy fruit de big shopkeeper" personal micro-signal issued monthly model and began to accept the order; April 8, Liu Ping morning 5 shop to get up for the first time to go into the fruit, after the sorting packaging, and began to personally distribution; Finally, buy fruit online down to a total of 55 single sales, plus free 10 single Altogether 65 orders, all by the team distribution.

At present, buy fruit market positioning is biased in high-end users, to Zhengzhou as the starting point of radiation to the whole country. But Liu Ping also revealed that buying fruit is also trying some 2B business, such as cooperation with auto 4S Shop, bulk purchase of fruit as customer benefits.

Solve the sourcing problem

It is understood that the current purchase fruit fruit mainly imported fruit, the purchase channel is mainly in Henan local fruit market. Liu Ping admits that, because the purchase from the market is not a primary source, coupled with the initial purchase volume small, it is difficult to get upstream suppliers preferential, so the high cost of buying fruit will inevitably face a major problem.

Collect user Orders--once a week in the market--the next day shipments to customers is the basic purchase process for fruit. Liu Ping to billion power network revealed that the current buy fruit fruit weekly order quantity in 150~200 about.

In order to obtain a primary source, and by increasing the size of order collection to reduce costs, buy fruit fruit recently with the origin of foreign fruit contact, trying to achieve the origin of direct mining. Another idea for the fruit team is to create a new online fruit wholesale platform to collect fruit demand through network channels.

"For example, I released a farm in the United States fruit information, the farm fruit will mature in 1.5 months, the output is 1000 kg, then when the network to collect the demand of 800 kg, I can order in the United States farm, then the freight to the country." "This can not only meet their own low-cost purchase demand, in the purchase time also has the right to speak."

As for warehousing and distribution, Liu Ping introduced, currently buy fruit fruit use is shun Fung Warehouse and distribution, three a week to deliver goods, can achieve the next day up. However, he said, once the daily order volume of more than 500 orders, buy fruit will need to build their own warehouses.

Micro-credit microblogging will become the main position

Up to now, the only marketing to buy fruit, sales platform is a micro-letter, divided into parents exclusive, 68-yuan package, 239 yuan Monthly, 300 yuan monthly, 500 yuan monthly and other fruit packages, the main marketing method is the personal marketing number and the public marketing number, early users are mostly acquaintances, as well as acquaintances of acquaintances.

But Liu Ping does not intend to gamble on the micro-letter, next to open up the platform is Weibo. According to billion power network, the early June this year, Sina Weibo officially announced the application of micro-Bo open shop "micro-sell", supporting the seller in micro-Bo open Shop, shelves of goods, management of goods, provide after-sales service. Although the effect has not been validated, but buy fruit decided to take a bold try.

"Compared to micro-letters, Weibo can be covered by a broader user market." "This is an important reason for Liu's choice of Weibo. Of course, his other concern is that the micro-letter at present to the circle of friends marketing, public marketing is also very cautious, once out of bounds, very easy to be blocked.

Micro-letter, micro-blog, buy fruit is also considering the use of some of the local electricity business platform in Henan as a sales channel, such as Zhengzhou cloud supermarkets, magic bags. In addition to this, buy fruit has also been considered to start their own independent clients, but quickly give up. "App for a customer base, and a highly loyal platform, we are just beginning to expand the market, the development of apps can only be thankless, or wait until there are enough loyal customers to develop the app more reliable." ”

Soliciting easy staying difficult

Pre-sale, cycle order, these two models for the average consumer has a certain appeal, but also full of unknown and risk. "Many customers order fruit with curiosity and expect to buy fruit next week to them, but this curiosity does not actually support their continued ordering of our fruit." Liu Ping told billion Power network.

According to the data provided by Liu Ping, the proportion of the second month's subscription is 20%, and only 10% in the third month after the fruit buyer orders the fruit in the first month. How to continue to bring surprises to users, so that they become a real focus on customers, to buy fruit to think about.

Another realistic problem is that summer is a season of fruit flooding, consumers are very selective, tend to choose lower prices of fruit, which makes the high-end fruit market cold, buy fruit early expansion will inevitably be affected.

When the service, buy fruit can do staying means include: Telephone return call, SMS reminder, in Liu Ping's plan, the future of a means to improve customer stickiness is the media development and member services, through the popularization of fruit knowledge, fruit culture, combined with other enterprises to provide value-added services.