Zhong Qing Bao, became one of the two-level market all-powerful Daniel Stock

The development of the red game started in the green treasure, now become in the two-level market, one of the most powerful Daniel, the company has not stopped the pace of transformation. October 11, the Sino-Qing Bao United Shanghai Peak Digital and Shenzhen Soma Technology held in Beijing "Hand tour giant ship, re-installed set sail" as the theme of the strategic conference, China Green Treasure chairman of the assistant, brand strategy and marketing director Li Minghui in the Beijing Times reporter interview, showing the company's rivals travel business ambitions and confidence.

Construction of a hand tour CP system

With the improvement of 3G service and the rapid popularization of smartphone, it provides a huge development space for the mutual entertainment products based on mobile internet, while the type of hand tour is a mode of the mobile internet industry which takes the lead in achieving high growth rate and high return.

As the first in the domestic listed game company, in the game market before the Green Po has been to "end" and "Hand Tour" two business lines as the core of performance support, but the company still keenly sniff the mobile game market like Kam future.

"The company is very early on the layout of the tour, not only in 2010 and 2011 by the" Treasure Plan "of the way to invest in Beijing Tianyi, Xi ' an control power digital two based on mobile end of the start-up companies, we have 2012 years to set up their own research and development team, the first interaction is also formally established. "Li Minghui said.

However, compared to the vast majority of mobile phone game developers in the market, China Green Po has another abacus. Li Minghui said that the Chinese green treasure does not want to use one or several games of high water to create short-term income, more hope to build a long-term business model.

"The company will pass the Soma games, the United States and the peak of the heavy game and light casual games three lines, the formation of a perfect hand tour CP system." He also said that mobile gaming, including mobile internet business, is a phased focus of the company's future development.

Four-quarter hand tour will be exerting force

Buy Mei Feng and Soma became the only reason for the "ascension" of the stock price. However, in the face of high frequency innovation companies share prices, the company has repeatedly issued risk prompts.

"The company said in a notice released on September 13," Hand travel Line "at present as the formation of the company" four horizontal one longitudinal "strategic system of a more important business line, is still in the active expansion phase, relative to the company's end of the tour and the development and operation of the page tour of the years of accumulation, there are still various uncertainties. 2013 1-June, the company's mobile gaming revenue accounted for the total operating income of 10% or less.

In this respect, Li Minghui said, the first half of the year in green treasure since the development of many game products are not online, it is expected that these products will be concentrated in the four quarter. At present, we are more concerned about the "fairy War" has been open beta, the public test will be carried out products, channel, marketing three aspects of the overall promotion; At the same time, "Panda big Fight" and other five products will be launched in due course, in addition, the United States peak will be launched "I Am Immortal", "I Am a Hero" and other game products, Soma has three or four products submitted to Tencent Related departments to test, can not be determined to be mobile phone QQ, micro-letter or space.

Hand Swim Concept Bubble

If asked, 2013 a-share market what is the hottest, the answer must not be mobile phone game. With the concept of hand-travel concepts in the first half of the travel business income year-on-year growth of more than 20 times times, the market funds more determined to pursue the concept of hand-swim confidence.

The concept of hand tour is not an accident. Public data show that 2012 China's mobile gaming market size reached 5.87 billion yuan, an increase of 79% from the previous year, the domestic mobile gaming market in 2013 is expected to be the overall size of more than 10 billion yuan.

Liuyang, the manager of the China Unicom Store product Development department, has publicly said that the market size of the hand tour has been broken by tens of millions this year. "The concept of hand-swimming is mainly due to the hot hold of several reasons: first, in recent years, the TMT plate under the guidance of the development of a good, and the real economic development trend is not obvious, investors are more inclined to invest in the TMT sector; In particular, the first batch of hand-travel products did produce a very large water. ”

Although the mobile gaming market is growing fast, Li Minghui is still worried about the influx of market funds. "Not every mobile phone game can create big water, investors should be more fancy mobile phone game to create the benefits, rather than a concept." I personally feel that the industry still needs a period of precipitation, and some investors may not be rational. ”