Zhou do mobile gaming platform logic: 360 mobile phone assistant for the entrance

Zhou in this year's Q4 earnings meeting, said Qihoo 360 this year will be like the original web game, in the mobile phone game to invest huge power. What is the logic behind this?

Http://www.aliyun.com/zixun/aggregation/2382.html "> Mobile commercialization still depends on the game.

Zhou that for mobile commercialization, the first to achieve real revenue should be mobile games. He spoke for two reasons:

1, in any market, although the game with the number of other applications, but from the download volume, the biggest is still the game.

2, the entire Internet, including the entire Chinese internet and the current mobile internet, or entertainment-driven. The user will not pay for the general application, will not pay for the MP3, but has accepted the payment for the game. The money is not just the traditional massively multiplayer online role-playing game (MMORPG), but also many casual games. They can also earn a high income by providing fees and selling props in the game.

"User initiative to pay for the game, in the last year is still mobile commercialization of the most likely way." "Zhou predicts. Compared to the game, he believes that there is no new form of advertising, and do not believe that the traditional PC advertising mode on the phone screen can be applied.

The end swims but Tencent relies on the browser to compete the page to swim

Qihoo Online gaming business is only about 4% of Tencent's gaming business, and for this comparison, Zhou 祎 throws "meaningless" four words.

In his view, Tencent has been in the traditional client MMORPG market for many years, almost beyond the traditional client game vendors. In the mature market competition has been very difficult, emerging markets can better reflect the advantages of Qihoo.

And Tencent is not only to do their own research platform is different, Qihoo 360 of the game is a platform strategy. "Qihoo does not develop the DNA of the game, this is not the same as Tencent. ”

Last year, Qihoo 360 was involved in the web-game transport, the effect is obvious. Q4 earnings show that the Web game based on the Internet value-added business revenue, Q4 about 35.2 million U.S. dollars, the year-on-year growth of 105%, the chain growth of 17.8%. The game has become the second largest source of revenue in addition to advertising.

"In recent years, the Web game is a subversion of the traditional MMORPG game, its operating environment is the browser, with the help of our browser, we have made good progress in the field of Web game." ”

Mobile games how to play?

"With the rapid popularity of mobile devices, especially smartphones in China, mobile games have exploded and taken off faster than everyone expected," he said. "Based on this expectation, Zhou said that this year will be in the mobile game to put a huge amount of power, as we have invested in the web game."

Browser entry + page travel is Qihoo 360 in the page to successfully cut into the big and the FA tactic. The logic of this control entrance + game Zhou is also used by the 祎 in mobile gaming. But, the entrance changed to make 360 handset assistant.

"Mobile phone assistants are actually the equivalent of an Android based application market, which has grown very fast over the past year, far beyond our expectations." "He did not disclose the size of mobile phone assistants, but said that at least the distribution of applications has become one of the largest market in the country."

He said that relying on mobile phone helper mobile gaming platform, has signed a number of games.

"The launch of mobile games has only just begun this year. "I think the main battlefield of the game in the next few years will be shifted to mobile gaming," Zhou predicts. ”