Zhu: Game industry gruel has been involved in casual games

Source: Internet
Author: User
Keywords Entrepreneurship venture capital entrepreneurial information digging the shell net
"Sohu It Message" (Wen/Long) online gaming industry has spawned a grand, nine cities, NetEase, such as listed companies, into the online gaming industry more and more enterprises.  January 8, the Nineth City CEO Zhu in Beijing to Sohu it said that the current online gaming industry in gruel situation, hundreds of game operators are competing for high-quality game resources. In addition, the nine city also began to secretly dabble in the field of casual gaming, Zhu that the field "has seen the momentum of making money."  Previously, nine cities in this area has been holding a wait-and-see attitude. "Bricks," Zhu said, "The game industry is still a king of the industry, so you can see hundreds of game operators in the scramble for game products."  "The goal of the nine city 2007 years is to focus on the game and continue to get a better game," he said. It is understood that the nine cities in the past two years won the "World of Warcraft", "Guild Wars", "regional London" and other foreign games. Among them, "World of Warcraft" so that nine cities successfully turned the profit. At present, the whole performance of the nine cities are propped up by this game.  Therefore, the nine City game product is too unitary, the new old game how relay once became the outside question the focal point. However, Zhu is not worried, he said, "World of Warcraft" is at its peak, the new information film "Burning Expedition" will also be launched in China. Last year, there was considerable concern that Blizzard would not leave the burning expedition to nine cities. Today, Zhu the argument again, saying that talks and discussions with Blizzard are limited to how to upgrade and how to operate better.  "If Blizzard is going to push the burning expedition in China, then it must be run by nine cities," Zhu said. With the development of network games, leisure Games has gradually become another important field beyond the large-scale games. But before this year, Zhu did not have a cold. "One of my ideas is never to be first." He believes that early casual gaming is still a yell for much less money, so there is no resources invested in this area. But now, Zhu that casual gaming has begun to make money, nine cities are quietly dabbling in this area.  However, Zhu is secretive about the nine-city plan for recreational games. This afternoon, the city will also announce the new game "Marvel World" business plan, and invited "Crazy Stone" director Ning filming the game's promotional film.
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