Zombie accounts sway the internet and zombie wars

In China, the National Micro-blog, the major internet companies are trying to occupy a high ground. Sohu, Sina, Tencent and NetEase all open their own microblog, and the old social networks like watercress and Tianya are trying to integrate into existing models.

The prospects for Weibo should be bright. But anything like that, overheating can be problematic.

Recently, Bo Master Wang Yingxiong burst a "micro-bo Market Company" fee list, including some very interesting entries:

When it comes to market efficiency, all these services can be easily done beautifully, but meaningless, because we will find that:

1. It is clear that the company has a large number of "zombie users" on major microblogs, controlled by machines. There is little cost.

2. Since zombie users do not have to spend money, directing them does not require spending money.

3. Let the zombie fan forwarding also do not spend money.

4. How much does it cost to create a "zombie leader" with 10 to 800,000 fans? Just let the zombies focus on this and that. A few clicks of the mouse will be all right.

So, if you want to achieve their marketing goals through such a company, it is bound to spend a lot of money on 0 cost services, and all the important market information to a group of "zombie fans." Is this going to be a good market? Companies that rely on this move have no return, except for two meaningless numbers: The number of robot fans and the number of forwards (in fact, no one has seen).

This is certainly a blow to China's already battered online marketing. This is not a case. Readers can search on Taobao "Weibo/weibo", you will find that many people to provide "micro-blog Extension Service", in fact, is the sale of zombie fans, the price is very cheap, Sina Weibo 1000 zombie fans as long as 3 to 4 yuan. If you want 10000 directly, you can offer a discount of 25 to 30 yuan. I want to say is, if you desperately need thirst, then go to Taobao, than some "professional market agent" much cheaper.

To illustrate the effectiveness of this microblogging market agent, Wang Yingxiong cited an example. September 29, a company to celebrate the successful launch of the Tiangong, launched a prize-winning forwarding activities. Although only 1800 people participated, it was forwarded 13 million times, only 2000 of them commented.

There is no systematic way to assess the effectiveness of the microblogging market, but it is certain that the number of forwards and fans does not indicate any problem. The next time someone sells you a microblog market, ask, "How big is your real network?"

The zombie craze has made me ponder: how valuable is a "registered user" when China's microblog industry boasts its own growth rate?

Tencent and Sina have already broken through 100 million registered users. But when creating a zombie account becomes profitable, how many users are real people?