Zynga expands international market to push farm in Japan early this month

According to foreign media reports, Zynga today announced that it will launch a localized Farmville game in the Japanese market early this month to help expand new markets for its well-known social games. The FarmVille game currently has a record number of 53.7 million active subscribers on Facebook. According to Zynga, the Japanese version of the Farmville game will be in early December, Japan's largest social networking site Mixi, the game will be named "Farm Sanlitun."　　Mixi, the social networking site, is already running on smartphones. While Zynga is looking for ways to cut its reliance on Facebook, expanding global markets has become one of Zynga's key priorities. Zynga must take steps to transform potential risk factors and try to develop new markets.　　Last week, Zynga announced it would launch its latest game, "CityVille", in 5 different language versions. Zynga is a private company in San Francisco and employs more than 1300 people. Over the past four years, Zynga has grown rapidly, with a total of 215 million active players in all of its games. The number of American players playing Farmville games every day is about 10 million. Zynga is now financing billions of dollars, including the Russian internet giants DST, SoftBank and Kleiner. According to the latest figures from private equity trading firm Sharespost, Zynga's current valuation is about $5.6 billion trillion, as seen from the new round of trading equity deals.　　Zynga is expected to exceed $500 million trillion this year, according to inside receptacle, a market-research agency. But reliance on Facebook will be the biggest risk for Zynga at the moment.　　Sometimes it is risky for Zynga to lose 10 million or 10 million users in a week, so it could be a major reason for Zynga's efforts to launch the Farmville flagship game in the Japanese market. FarmVille itself is just a casual game for users to play for a few minutes a day, created in 2009, the number of players playing the game is also constantly changing, for example, the number of players in the FarmVille game has been reduced to 53.7 million per month, 83 million independent visitors to the beginning of this year. and Zynga is rolling out new games, so if players stop playing Farmville, they may turn to Zynga's other new games.　　At present, Farmville is still free for users to use, but users need to pay real money in the game to buy virtual goods in the game, such as automotive fuel. Of course, the success of Zynga's Japan is not yet certain, and it does not seem to be guaranteed. After all, the Japanese market has many big mobile social gaming companies, such as Dena, and the company has been taking steps to defend the Japanese market. In addition, competitors from the U.S. market, such as Crowdstar, are also competing to penetrate the Japanese market.　　So to ensure success, Zynga has financed the soft silver and created a joint venture with Zynga Japan to speed up the country's market in Japan. According to Robert Goldberg, the chief executive of Zynga Japan, the Farm Sanlitun game will be socially focused, and users can play the game with real friends, not just with virtual friends. (Digging the shell net)