Zynga launches strategic social games "Empire and Alliance" (pictured)

Zynga strategic social Games "Empire and Alliance" "Empire and Alliance" screenshots of Beijing time June 1 morning, Zynga will officially launch the latest social games in Wednesday, "Empire and Alliance" (Empires & Allies), the game and "CityVille"　　The popular Zynga games are much different. The Empire and Alliance can be considered one of the most invested games in Zynga's past two years, and the timing of the game is good.　　Zynga has not launched a new game for 5 months, and the company is preparing for an initial public offering. The Empire and Alliance is the first game produced by Zynga's Los Angeles studio, with the main developers including EA former employee Aimor Ajami (Amer Ajami).　　After a year of development, Ajami said his goal was to make the game more complex without reducing the appeal to the public. Zynga believes such games represent a huge opportunity for Zynga in the future.　　According to the idea of Zynga CEO Mark Ping Golf (Mark Pincus), Zynga is not just developing games for gamers, it should be a "playground" on the internet, just as Amazon is the "store" on the Internet. Zynga's previous games, including "Poker", "Gangster Wars" and "FarmVille", are in line with this strategy. Through the Facebook platform, these games have been popular with non-traditional gamers, including housewives, women and children.　　In addition, these games can also attract traditional gamers, the age of 18-34-year-old men. Most of the elements of the Empire and Alliance are similar to other Zynga games, but they also include new elements. Players must rebuild a devastated island country. In this process, the player needs to build an army and recruit friends to fight against the enemy.　　When the last enemy is defeated, the task can be completed. Similar to Zynga's previous games, players must build a variety of houses and collect rents to get money to develop the country. Players must also collect resources to build warships and other equipment. The biggest difference in the game is the combat system. Players must build resources, such as cannons, warplanes and warships, to fight the enemy.　　And the result of the battle will be win and negative. Combat failure is an entirely new element. As a result, players can also launch an invasion of their friends ' islands in addition to helping their friends in the game. "Failure is a new element in Zynga's game," says Ajami. If you focus on the development of the game, you will find that each successful game will be more complex and more in-depth. But he also said Zynga didn't want the new elements to make the game dark and gloomy.　　The character design in the game will be interesting, and even if you add combat elements, the game is still for the public. Zynga has found that social games must evolve as players mature。 Zynga is not the only company to hold that view. Some social gaming companies have previously focused on traditional gamers.　　Last week, Kabam, a social gaming company, financed $85 million trillion and supercell 12 million dollars. Industry insiders believe that the Empire and the Alliance will perform well. With about 30 million players in "FarmVille" and "CityVille", Zynga already has a huge marketing machine.　　The game will be available in a variety of languages, including English, French, Italian, German, Spanish, Portuguese, Indonesian, Turkish and Traditional Chinese. Ajami said that while the Empire and the alliance would be compared to the performance of the CityVille, it was not the goal of Zynga. "We don't want to aim at the previous game and beat the games," he says. We are happy with the growth rate of CityVille and have high expectations for all our games. "(Chu Yue)