Gaming

Guide: In the free gaming market, many companies are concerned about the first day of product retention. In general, the first-day retention rate of 50% is very good data-most of the first day of the game retention rate is about 20–30%. In the free gaming market, many companies are concerned about the first-day retention rates for products. In general, the first-day retention rate of 50% is very good data-most of the first day of the game retention rate is about 20–30%. The first day retention rate is very important, but at the same time, game companies can not ignore the product 7th retention rate analysis. In deltaDNA, we randomly selected the use of this platform 1 ...

Guide: ChinaJoy period is still hesitant to do H5 Tencent Mutual Entertainment, now is eight to start the H5 game development project, at the same time, a lot of big game companies, such as touch technology, Burson interaction and so began to deeply involved in H5 game. Although the "surround the nerve cat" the game based on the development of HTML5 technology only in the micro-trust of friends to survive a short time, but its impact on the Internet industry more than its own. Entrepreneurs who have struggled to explain HTML5 technology to investors in the past now just say to investors: "We are doing something like" neuro-cat "products/neural cats ...

Guide: Since 2013, the domestic hand tour market on the outbreak of the trend, major manufacturers have focused on the layout, and even many non-gaming enterprises began to restructure, mergers and acquisitions, new and other ways to enter the field of hand. Since 2013, the domestic hand tour market on the outbreak of the trend, the major manufacturers have focused on the layout, and even many non-gaming enterprises began to restructure, mergers and acquisitions, new and other ways to enter the field of hand travel. According to incomplete statistics, only the first half of this year, the hand travel industry has a track record of capital operation of nearly 80. The rapid development of hand tour industry in recent two years has been affected by the capital operation, because the investment ...

Introduction: Game Engine developers Unity Technologies's hand tour company Everyplay recently released the latest survey data for consumer users of the hand-travel market. Game Engine developer Unity Technologies's hand tour company Everyplay recently released the latest survey data for consumer users of the hand travel market. Survey results show that the hands of the highest consumption in the field of middle-aged male users, this part of the crowd for hand travel funds the highest investment. At the same time, about 1% of mobile gamers have contributed to the field of mobile gaming ...

Following the pace of domestic mobile internet, hand tour in recent years quickly jumped into the field of the game industry dazzling stars, the limelight of the Sheng so that the end of the tour and the page to avoid. Also in this short span of a few years, the hand tour industry in the creation of investment and other areas of the influx of idle funds began to go to the fanatical "shotgun" type of blind sweep mode, hand Tour project entrepreneurial failure rate high, the involvement of industry giants further threaten the new small hand tour developer's job. As luck moves away from the industry, and even the pessimistic argument that "if winter is coming, what should be", how can the hand swim in the end to achieve a lasting benign development? This article ...

Guide: With the last year, the capital players in succession, the concept of hand tour began to cool down quickly, the first hand tour companies can also Rob boutique IP, increase market investment to maintain market share, a lot of two or three-line tour companies can only be caught in a situation of barely maintained. The game engine is becoming the next major battleground for Giants. With last year's capital players in succession, the concept of hand tour began to cool down quickly, the first-hand tour companies can also Rob boutique IP, increase market investment to maintain market share, a lot of two or three-line tour companies can only be caught in a barely maintained situation. In this case ...

Introduction: In the game circle, many practitioners and media players are the computer and host games as a core player, the smartphone gamers are considered to belong to casual users. In the gaming circle, many practitioners and media players regard computer and host gamers as core players, and think of smartphone gamers as casual users. But Teide Kelly, a game columnist, designer and consultant, Tadhg that the aforementioned classifications are obsolete as smartphone games grow rapidly and will overtake mainframe and computer games in terms of revenue size. He thought, moving flat ...

Guide: From the listed companies that have completed the acquisition, and most of the table is a significant increase in performance or even doubled, but also worthy of the high premium at that time. But in-depth scrutiny, but a dozen of the targets in the first half of this year did not complete the commitment of half. A game of a dream. When I was a child, I like to listen to my mother tell stories, White Snake and Xu Xian, listen to tired, repeatedly listened to for many years. A moving story, there are always listeners. No matter how many times you listen. This can explain why "big talk West" after years of the screen, people still follow. This is not difficult to understand, why in ...

Mobile gaming is booming, and the average age of mobile players is significantly lower than last year, a new study suggests. The Eedar Game research company released a report on the 2014 analysis of mobile phones and tablet games, where data showed that there were 142 million mobile gamers in North America, a significant increase from 111 million last year. In the last year, mobile game players per capita game consumption is 32.65 dollars, the mobile game market total of 4.6 billion U.S. dollars. The 6% of the players who spend the most money create half the total mobile gaming market, and nearly half of the movement ...

Price endorsement of the current marketing barriers to raise the threshold of what will happen to the source: Hand Travel Network Author: 2014-11-17 9:58:50 Industry: Mobile game guide: Into the end of 2014, hand Tour began to usher in another wave of the online tide, and these writings correspond to, is a big marketing event. Into the end of 2014, hand Tour began to usher in another wave of the online tide, and the corresponding, is a big marketing event, the perfect World under the eight-digit endorsement fee signing International actress Fan Bingbing as the company's Hand Tour "Dark Dawn" image spokesperson, ...

IgG chief operating Officer Xu Yuan said that at present the domestic game development enterprise has more than 5,000, the market competition is too intense since 2013 the hand tour merger tide is cooling, more and more hand travel company is difficult to complete the previous performance forecast. According to incomplete statistics, since 2013, a-share market has taken place 39 games asset mergers and acquisitions, as of 2014, 14 listed companies 17 mergers and acquisitions have been and table, involving 21 gaming companies. However, with the 2013 mergers and acquisitions of the majority of the company can not achieve a profit commitment, 2014 was the merger of the Hand tour company ...

Today on the Internet, the most widely disseminated industry news, than the state news and publication of SARFT (for short, radio and television) "on the Standardization of Mobile network game publishing and examination and approval of the management notice" interpretation. The notice said that the end of the year will be issued a new hand tour approval procedures, reduce the mobile network game approval process. It is understood that the "notice" will strive to be issued before the end of December to implement, it does not involve nationality, religion, history, politics, territory, etc., no story or plot of the simple elimination of class, tower Protection category, parkour category, chess, music, dance, sports, flight shooting, puzzle-type and other leisure ...

Guide: For small game developers, the art of making it easier for them to stay in the gaming industry. They don't have the manpower, the time and the money to create games that match the image quality of Call of duty, which is expensive to develop and has a production team of up to hundreds of people. The Water palace is like a painting placed on the Green Lake. The gray pillars of stone were staggered to support each other, and the Pink Palace Dome pointed to the sky. On the platform beside the pillar, a crow is watching the lonely princess. Princess through the illusion of the Maze building, arrived in the air suspended in the Penrose triangle (Pe ...).

Introduction: The mobile gaming market has not been performing well in recent years, plunging into a slow-growing state of long-term growth. According to a research organization issued by the domestic mobile gaming market in the second half of 2014 by high-speed growth to stable growth transformation, the three quarter quarter-on-quarter growth rate fell sharply. The recent performance of the mobile gaming market has been slower than before, mired in chronic growth. According to a research organization issued by the domestic mobile gaming market in the second half of 2014 by high-speed growth to stable growth transformation, the three quarter quarter-on-quarter growth rate fell sharply. "China Mobile gaming Market Quarterly monitoring Report 201," according to a research institute.

Recently, a series of two hand travel to hire the spokesperson's move, indicating that the hand tour marketing began to put the trend, but also from the side of the industry threshold to promote. Hand Tour Marketing in the last few days, there are two of hand travel marketing ideas worth watching: the "Goddess of the alliance" and Techi Interactive "sword Tower Empire", the former hired Lin Ling, on November 13, the latter hired Liu Yan, November 27 on-line. These two products are the same marketing ideas: early to hire a game spokesperson. Hand travel to hire spokesmen or brand marketing is not unusual, such as "Legend of the Sword" of various subway ads, different industries ...

In the user experience Conference, there are 5 user experience Herat indicators: pleasure, participation, acceptance, retention, and task completion. Touch the core of the user experience first to break the user experience boundaries, followed by the entrepreneurial user Experience team, and finally learn how to measure the user experience. Novice boot is good for user experience? Some people because the novice guide do not good enough, and lead to poor user experience, product can not go on. And throughout the domestic big and small game, whether it is a large online games, web game or mobile phone games, the Novice guide to do that is quite perfect, only think of did not do ...

According to Tencent's latest Q3 earnings, micro-mail and we chat monthly live users of 468 million, the chain growth of 6.8%, compared to the Q2 10.7% quarter-on-quarter growth has declined. The news from the surface, it is obvious that Tencent business expansion and profit increase, but there is a professional analysis, micro-trust users have reached a difficult level of self-improvement, because the essence of the high level of all the domestic smartphone users, that is, micro-letter has its own through the "channel management" The power of nuclear weapons to play to the maximum, so whether it is micro-letter or hand Q, Tencent ...

In the field of hand travel, based on film, TV dramas and other brand adaptation works are very popular, these authorized IP can help a hand tour in the application store many competitors stand out, but also can help developers to reduce user purchase costs, because the brand awareness is very high, can be achieved through word-of-mouth dissemination of good results, At least that's what developers usually think. So, a lot of similar licensing games are appearing, and it seems that current movies and TV adaptations are more popular than previous social gaming games, becoming a hot resource for developers to scramble for. In the last few weeks, I ...

Guide: Lei that the millet game is also the ecological chain of play: The core is "mutual pull, mutual support", the whole hand tour has been highly differentiated, CP, distribution, platform, cloud computing all aspects of the company to provide. Before the end of the year millet news is particularly numerous: Chen joined, 1 billion U.S. dollars investment for Millet TV/box and flat full video content; Jinshan all-in cloud computing, which is another 1 billion dollars of planning; millet eco-chain enterprises in China with more than 300 million U.S. dollars in the valuation of the financing, smart rice launched air purifier; yesterday, the Miracle of the nation Online refresh a number of domestic hand tour record ...

World, Asia is the mobile game currently the best development, potential and the largest area, China, Japan, Korea's hand tour industry has emerged from Asia, become the most attractive market, but due to the low level of Chinese CPI, and Japan and South Korea still have a certain gap. China is the star of the Asian Tour of Hope, in 2014, the size of China's hand tour from 2013 to 2.3 billion U.S. dollars to 4.25 billion U.S. dollars, is expected to overtake North America in 2015 to become the world's second largest hand tour market. Although the pace of Japanese hand-travel has slowed compared with China and South Korea, but in the iOS and Android Market still ...