Online Marketing

For those with desktop computers, laptops, ipads, and smartphones, the 4 Internet terminals are allocated to desktop computers (21.4%), Laptops (27.2%), ipads (37%), Smartphones (14.4%) – so 　　Mobile internet including the ipad (37%) and Smartphone (14.6%) two platforms total has reached 51.4%, surpassing the desktop (21.4%) and notebook (27.2%) sum 48.6%. One...

Precision Marketing is a curse on the marketing head, so that half of the advertising fee is no longer wasted. Mobile internet has also opened a window for precision marketing, through the user network http://www.aliyun.com/zixun/aggregation/14312.html "> Behavior Data Analysis to determine the characteristics of users, Further through the data to insight into user behavior or ideological trends, to push services or products to the nascent needs. 　　The core of achieving accurate marketing results is data. Number ...

Introduction: Talk about viral marketing is not so complicated, when you see good video, good pictures, good articles, tell your friends where to find, or directly to others, this is the virus. Ikea's latest viral marketing is simple. It produced a viral marketing site for the upcoming Back-to-school students after the summer vacation, with interactive product presentations, video and music downloads. The site's greatest charm in fact reflects the IKEA spirit: a simple way to create a better life. The virus tool is a virtual airmail envelope. Fill in the recipient's name, email address and Sender's surname ...

At the beginning of 2009, the 3G license was officially issued, opening up the curtain of China's 3G era. Mobile business service industry relies on the gradual improvement of the communication environment and more advanced mobile technology, accelerate the pace of subversion of traditional industry models, financial insurance, Internet, FMCG and other industries pioneered the introduction of mobile business services based on the account change notification SMS, password retrieve SMS, MMS Journal and other Services, and quickly get positive feedback from users. The pharmaceutical industry also boarded the mobile business train, actively using mobile information technology to expand service ideas, improve clothing ...

November 16, 2007, on the second anniversary of the holding of the Olympic Games, Yili Group announced the Olympic plan in Beijing 2.0. This upgraded version of http://www.aliyun.com/zixun/aggregation/37211.html "> Olympic marketing program from Brand 　　, products, advertising, social public welfare marketing and other aspects of a comprehensive upgrade. The Yili Olympic Plan 2.0 takes the Olympic spirit as the link, takes the Commonweal and the quality as the carrier, takes the responsibility as the main axis, takes the safety and the health as the flanks, to the Yili brand ...

First of all, the market and marketing, is absolutely different, totally, abosolutely, japes are two different things. 　　First, marketing. 　　Marketing is sales, sales is the company's cash cow, the purpose of the sale is very clear and simple: to earn profits, as much as possible. The core of Sales is strategy (strategy), the so-called strategy, is how to meet the needs of customers, how to make a plan to meet its needs (campaign). In order to meet the customer's ...

I have not done marketing, but have learned to think about some, so the following pure nonsense. My understanding of entrepreneurship is expressed in a simplistic model of product marketing. Product first, behind the whole team in support. The market is also easy to understand, the most important users and needs – what exactly solves the problem. 　　Have shared some of these two understandings before. 　　Today, sharing an aspect that I'm not really good at, marketing is the focus today – how to get your product to the user's head, to the depths of your soul. Let them sense it ...

Text/Zhang Shule originally contained in "Sales and Marketing • Review Edition" 2012 7th, a cosmic-level tragic anecdote began in late May, constantly spreading on every platform of the Internet: "As we all know, Blizzard epic" Diablo 3 "(Diabloⅲ) is a 18 forbidden adult to play, Because the game contains too much blood killing elements. Recently, a player in a StarCraft competition in the scene of the lottery to draw the "Dark 3" version of the collection, but eventually because the 18-year-old and only took a gift ticket, life is really big ...

Looking for Marketing 2.0 of volunteers, please check: u/chengelei/archives/2007/5149.shtml recently two magazines have done marketing 2.0 topics, first "successful marketing", then "Sales and Marketing", the latter I write more space, the next introduction,   Here first, "successful marketing" marketing 2.0 cover topic. The first is the cover chart. ("Successful Marketing" July 2007, Total 82nd) This topic is 6 articles altogether. ...

[Still familiar with the place, or familiar taste, or familiar classmate, Xiamen University 06http://www.aliyun.com/zixun/aggregation/6535.html "> The first informal small-scale meeting of the Xiamen team of news and communication postgraduates held in the mansion of the university students ' apartment in a friendly and relaxed atmosphere, students to the marketing, media, advertising, gossip and other issues, speech, the main spirit of the following, I hope you seriously study, deep understanding: ...

On the eve of this June Olympic Games, Eric held a http://www.aliyun.com/zixun/aggregation/37211.html "> Olympic Marketing Seminar in Guangzhou, inviting me to speak as a guest speaker." The theme of my speech is how small and medium enterprises can make a difference in marketing without violating any legal regulations in the context of not being an Olympic sponsor. Instead of sit, better-without, roll up your sleeves and do what you can to teach others what to do. It happens that ...

I have seen many examples of http://www.aliyun.com/zixun/aggregation/17704.html "> Technology integration to dramatically improve online marketing." Many of these practices are effective and sensible. But it is not a breakthrough. 　　They rarely say to me, "This is a great man's idea." Facebook, with its growing role as a social networking site, has made a big adjustment in its web operations, blending text ads, RSS feeds, and consumers ...

I remember an expert friend who had portrayed the concept of precision marketing, and he said that precision marketing means that marketing is accurate and accurate.         In layman's parlance, how to use your "Kingo" to accurately find your target audience and let him (her) buy your things. Achieve accurate marketing effect is all advertisers and each marketer ...

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; At present, research how to increase the number of web browsing methods, that is how to recruit guests door-to-door method, you can use search engines, mail, blogs, advertising ... And so on, but there are many schools of contention, but to study how to let guests shop after the method and skills, relatively less, but to sell goods or services for ...

Is there any treasure that can be mined in the net game? How can a treasure-like resource help a brand achieve the desired communication purpose? Can you repeat and continue to use resources such as the media in the game? How to let the brand's marketing goals in the game to achieve? These problems, whether for the IGA practitioners or advertisers, are worth pondering. 　　In fact, the author believes that IGA allows us to have a broader imagination and the realization of space. IGA, perhaps, is just an exclusive term that has been agreed in the industry. With the development of the industry, in the author's opinion, the meaning of which has long been not ...

If you do a survey, how many people know the opening time of the 2010 Guangzhou Asian Games, the results will be the organizers of the Guangzhou Asian Games to disappoint officials. To tell you the truth, I am also a surfer on the internet to know the opening time of the Asian Games is November 12, 2010. As an immigrant who has lived in Guangzhou for many years, at least I have not been able to feel the obvious former Asian atmosphere. How many people have heard of the Asian Games theme song "The Covenant of Guangzhou"? Asian Games mascot Le Yang sheep how many people know? Which Asian Games sponsors can let consumers remember their sponsorship status? "Passionate event, harmonious Asia" concept such as ...

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Recently saw a news, published in 1982 in the United States famous It magazine "PC Magazine" 09 will shut down the print edition, only through the Internet distribution. Ziff Davis Media, a PC Magazine, said in a statement that the January 2009 magazine would be the "PC Magazine" ...

Now that foreign trade is competitive, more companies are paying attention to how to outsource http://www.aliyun.com/zixun/aggregation/37379.html "> e-commerce to overseas marketing companies, to deal with these companies, 　　Not many people have the experience to share 15 guidelines for everyone: 1. Eliminate the fear of collaborating with your company, and don't let them feel like you're looking for someone else. 2. Consider what you want, is to prepare their own, or choose to outsource, select the overseas marketing ...

The last chapter is about the three methods of advertising planning level, now on the marketing level of planning, there are three magic weapons, and the three magic weapons of our party is the same: The United Front, the construction of the party, armed struggle first is the United front, that is, to maximize the mobilization of all the power can be mobilized to unite all the forces can be united, To make their own product advertising as much as possible, and consumers in broad contact. 　　Successful brand advertising is not corners, everywhere, such as Wanglaoji terminal advertising coverage of the country, Mao-grain wine advertising throughout Yunnan. The second is the party's construction, there are two layers of meaning, one is the internal construction ...

Brand Micro-film as the most new media for implantable advertising, a more vivid and diverse way to communicate the product or brand and its representative visual symbols and even service content of the strategic integration into the film, so that the audience in the acceptance of the content at the same time, unconsciously accept the goods or brand information, and then achieve the advertising owner's expectations of the dissemination purposes. The highest level of brand micro-film (film-implanted advertising) is to emphasize kung fu in poetry, to the invisible "embellish fine silent" way, the marketing and advertising into the film and television storyline, scenes, props to go, so that the audience in no alert mentality ...